990207, What One Sells And The Other Buy
1 like263 views
The document discusses the importance of a clear value proposition for fostering long-term customer relationships and loyalty. It highlights that customers may not understand why they buy certain products, and this can be addressed through customer research and improved communication. Without a clear value proposition, companies face short-term customer relationships lacking loyalty.
1 of 1
Download to read offline
Ad
Recommended
More Related Content
Recently uploaded (20)
Featured (20)
PDF
Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs油
PDF
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)油
Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
油
Ad
990207, What One Sells And The Other Buy
- 1. CUSTOMERS ITIS CLEARTOTHEM WHYTHEYBUY ITISNTCLEAR FOR THEMWHYSHOULD BUY COMPANY THEVALUE PROPOSITIONISCLEAR THEVALUEPROPOSITION ISNOTCLEAR WHATONE SELLSANDTHE OTHER BUYS 息 Reza Ghiabi, 2020 Long term fruitful customer relationship and loyalty No sell - can be fixed by customer research to generate Value Proposition Short term fragile customer relationship without customer loyalty No sell - can be fixed by better communication.