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Business Plan Watch Industry Presentation 08 2008 Mc

Michel Grand
Michel Grand

The document outlines a business plan for Creadigosa, a luxury watch company that aims to relaunch old timepieces in an eco-friendly and luxury style. The company will design watches using recycled and natural materials. It will have its own boutiques and offer hospitality services. Financial projections estimate revenues of 300,000 in year one growing to 4.4 million in year three as sales increase from 50 to 69 watches. The funding will be used to launch the first product collection and potentially acquire an old watch manufacturer.

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CREADIGOSA THE LUXURY ECO-WATCH Business Plan Pitch September, 2008 Business Presentation (c) Michel Grand, September 2008.
BUSINESS PLAN EXTRAORDINARY WATCHES THE IDEA THE SOLUTION THE IMPACT & PROJECTIONS CREADIGOSA
Part 1: THE IDEA Relaunching the old and forgotten time- pieces in an Eco-trendy and luxury style Creating a new combination of old and new Hi-tech watches, with the Eco-friendly label! CREADIGOSA
EXCEPTIONALITY IN A WATCH The needs and feelings to be filled People wants to be exceptional Rebirth the past traditions Desire of Accessories Showing-off Wealth & Success Cant play golf, cant play tennis, cant do so many things with a wrist watch...and need more services! CREADIGOSA
EXCEPTIONALITY IN A WATCH Why Monaco? Did an MBA there City of luxury products consumption Best pool of wealthy people in need of services and top luxury watches MC means boats, luxury, charity and environment initiatives... Best potential for growth and employment opportunities from the start-up The best place to start a boutique of luxury watches and services that will be the first Eco-friendly watches in the world...the best place to attract customers and create a buzz worldwide! CREADIGOSA
Part 2: THE SOLUTION CREADIGOSA
EXCEPTIONALITY IN A WATCH The offer, what we offer Style of Life... Classical Villa Classical Car Classical Suit And thenthe Classical Watch We are a manufacturer of time-pieces that relaunch old and traditional products set into a combination of revisited old trend and new technologies without harming the environment. We are reinventing the forgotten values and the pride that comes with owning a spectacular, Eco & traditional time-piece CREADIGOSA
EXCEPTIONALITY IN A WATCH Our Business Model Outsourced manufacturing In-house design High-end distributors only and own trendy boutiques Hospitality services Celebrities endorsements on a volunteer basis A coefficient of 6 Time is not our selling point: Art, Luxury, Tradition, Ecological and uniqueness is... CREADIGOSA
EXCEPTIONALITY IN A WATCH Features Functions Benefits I We are transforming authenticity and emotion into a luxury master piece of Art & Envy Complications Urban/interior materials No lubricants, No animals material Only recyclable and natural materials Noble wood and precious stones We are offering a lifetime investment opportunity in personal image, style and wealth preservation for customers and their next generations Tasting environmental luxury! CREADIGOSA
EXCEPTIONALITY IN A WATCH The product I the first collection Urban ChicTM Imagine a mix of urban materials and complications...the three 8sTM of the day represented as cadrans to be giving you the time of doing what... Sleep, work and play(R) City and date Inversed numbers Ceramic Concrete CREADIGOSA
EXCEPTIONALITY IN A WATCH URBAN CHIC the three 8s collection Men Women Lightwhiteconcrete Lightpureconcrete PinkItalianceramic BlackItalianceramic Complicated&skelett Complicated&skelett movement mouvement Whitegoldscrews Yellowgoldscrews Silverwritings Goldwritings Smallsize Bigsize 2chains neck&weight 1goldenchain whitegold Theboxwillbeinconcretewithwoodensidesandmetallocksandfeature,togiveita Urbanstyle. CREADIGOSA
EXCEPTIONALITY IN A WATCH Where we are...where we go The following collections/ideas based on themes Arabian (Gold, sand) Mountain (Rocks, wood) Sea (Boat materials) CREADIGOSA
EXCEPTIONALITY IN A WATCH Where we are...where we go The Good old days are reviving Niche Market in the high-end products market Specialists recognition Market saturation on wristwatches CREADIGOSA
EXCEPTIONALITY IN A WATCH Effective & Creative Marketing solutions Co-branding with reknown suits makers and high-end clothing houses Concierge services Grooming services By offering pocket watches as gifts to tastfully selected influencial public personnalities, we will be seen and desired by the conservative and wealthy people of Monaco CREADIGOSA
EXCEPTIONALITY IN A WATCH The competition analysis is promising... The few competitors in the market are passive (Omega, Bovet, Breguet, Patek Phillipe, Vacheron Constantin) COMPETITORS US Large capital Customized STRENGHTS product/flexibility Strong brand name Innovation/uniqueness Reputation Focus on art/design Strong presence SCM & distribution Promotions Functionality No known brand name WEAKNESSES Out of reach/price Start-up Lower amount of capital CREADIGOSA
EXCEPTIONALITY IN A WATCH Our Team Building a pole of highly skilled, flexible and multi-tasks entrepreneurs of Monaco: Trinity management fulfilled with A Marketing Director, a Financial Director, A Creative Director and constant advisors from existing brands in the industry. CREADIGOSA
EXCEPTIONALITY IN A WATCH But whats more for Monaco Creating a network of services within the principality from the watch company to local players: Electric transportations Individual and by foot deliveries Events organisation Repairs Lifestyle focused Environment sponsorships CREADIGOSA
Part 3: THE PROJECTIONS CREADIGOSA
EXCEPTIONALITY IN A WATCH The Financial Projections Estimated industry turnover 2008: 16B (CH) Increase in sales estimated at 16,20% Estimated sales for the first year: 50 pces Average cost: 10,000.- EUROs Average selling price: 60,000.- EUROs Revenues: Year 1 / Year 2 / Year 3 300,000 3,399,000 4,378,000 EUROs (5 pieces) (55 pieces) (69 pieces) Estimated Net Income margin: 27% (as of year 2) CREADIGOSA
EXCEPTIONALITY IN A WATCH The Milestones Positive feedbacks Development stage Work part of MBAs classes' projects Personal and strong contacts made with top leaders in the industry The funding will be used for the setup of the brand and the launch of the first product. Additional funding will be requested if the opportunity to acquire a old and troubled manufacturer arise. This will have the advantage to retain the savoir-faire and own a traditional and historical brand to ease market penetration. CREADIGOSA
EXCEPTIONALITY IN A WATCH What else would you like to know? Thank you for your attention and welcome to a new and exceptionally innovative venture CREADIGOSA

More Related Content

Business Plan Watch Industry Presentation 08 2008 Mc

  • 1. CREADIGOSA THE LUXURY ECO-WATCH Business Plan Pitch September, 2008 Business Presentation (c) Michel Grand, September 2008.
  • 2. BUSINESS PLAN EXTRAORDINARY WATCHES THE IDEA THE SOLUTION THE IMPACT & PROJECTIONS CREADIGOSA
  • 3. Part 1: THE IDEA Relaunching the old and forgotten time- pieces in an Eco-trendy and luxury style Creating a new combination of old and new Hi-tech watches, with the Eco-friendly label! CREADIGOSA
  • 4. EXCEPTIONALITY IN A WATCH The needs and feelings to be filled People wants to be exceptional Rebirth the past traditions Desire of Accessories Showing-off Wealth & Success Cant play golf, cant play tennis, cant do so many things with a wrist watch...and need more services! CREADIGOSA
  • 5. EXCEPTIONALITY IN A WATCH Why Monaco? Did an MBA there City of luxury products consumption Best pool of wealthy people in need of services and top luxury watches MC means boats, luxury, charity and environment initiatives... Best potential for growth and employment opportunities from the start-up The best place to start a boutique of luxury watches and services that will be the first Eco-friendly watches in the world...the best place to attract customers and create a buzz worldwide! CREADIGOSA
  • 6. Part 2: THE SOLUTION CREADIGOSA
  • 7. EXCEPTIONALITY IN A WATCH The offer, what we offer Style of Life... Classical Villa Classical Car Classical Suit And thenthe Classical Watch We are a manufacturer of time-pieces that relaunch old and traditional products set into a combination of revisited old trend and new technologies without harming the environment. We are reinventing the forgotten values and the pride that comes with owning a spectacular, Eco & traditional time-piece CREADIGOSA
  • 8. EXCEPTIONALITY IN A WATCH Our Business Model Outsourced manufacturing In-house design High-end distributors only and own trendy boutiques Hospitality services Celebrities endorsements on a volunteer basis A coefficient of 6 Time is not our selling point: Art, Luxury, Tradition, Ecological and uniqueness is... CREADIGOSA
  • 9. EXCEPTIONALITY IN A WATCH Features Functions Benefits I We are transforming authenticity and emotion into a luxury master piece of Art & Envy Complications Urban/interior materials No lubricants, No animals material Only recyclable and natural materials Noble wood and precious stones We are offering a lifetime investment opportunity in personal image, style and wealth preservation for customers and their next generations Tasting environmental luxury! CREADIGOSA
  • 10. EXCEPTIONALITY IN A WATCH The product I the first collection Urban ChicTM Imagine a mix of urban materials and complications...the three 8sTM of the day represented as cadrans to be giving you the time of doing what... Sleep, work and play(R) City and date Inversed numbers Ceramic Concrete CREADIGOSA
  • 11. EXCEPTIONALITY IN A WATCH URBAN CHIC the three 8s collection Men Women Lightwhiteconcrete Lightpureconcrete PinkItalianceramic BlackItalianceramic Complicated&skelett Complicated&skelett movement mouvement Whitegoldscrews Yellowgoldscrews Silverwritings Goldwritings Smallsize Bigsize 2chains neck&weight 1goldenchain whitegold Theboxwillbeinconcretewithwoodensidesandmetallocksandfeature,togiveita Urbanstyle. CREADIGOSA
  • 12. EXCEPTIONALITY IN A WATCH Where we are...where we go The following collections/ideas based on themes Arabian (Gold, sand) Mountain (Rocks, wood) Sea (Boat materials) CREADIGOSA
  • 13. EXCEPTIONALITY IN A WATCH Where we are...where we go The Good old days are reviving Niche Market in the high-end products market Specialists recognition Market saturation on wristwatches CREADIGOSA
  • 14. EXCEPTIONALITY IN A WATCH Effective & Creative Marketing solutions Co-branding with reknown suits makers and high-end clothing houses Concierge services Grooming services By offering pocket watches as gifts to tastfully selected influencial public personnalities, we will be seen and desired by the conservative and wealthy people of Monaco CREADIGOSA
  • 15. EXCEPTIONALITY IN A WATCH The competition analysis is promising... The few competitors in the market are passive (Omega, Bovet, Breguet, Patek Phillipe, Vacheron Constantin) COMPETITORS US Large capital Customized STRENGHTS product/flexibility Strong brand name Innovation/uniqueness Reputation Focus on art/design Strong presence SCM & distribution Promotions Functionality No known brand name WEAKNESSES Out of reach/price Start-up Lower amount of capital CREADIGOSA
  • 16. EXCEPTIONALITY IN A WATCH Our Team Building a pole of highly skilled, flexible and multi-tasks entrepreneurs of Monaco: Trinity management fulfilled with A Marketing Director, a Financial Director, A Creative Director and constant advisors from existing brands in the industry. CREADIGOSA
  • 17. EXCEPTIONALITY IN A WATCH But whats more for Monaco Creating a network of services within the principality from the watch company to local players: Electric transportations Individual and by foot deliveries Events organisation Repairs Lifestyle focused Environment sponsorships CREADIGOSA
  • 19. EXCEPTIONALITY IN A WATCH The Financial Projections Estimated industry turnover 2008: 16B (CH) Increase in sales estimated at 16,20% Estimated sales for the first year: 50 pces Average cost: 10,000.- EUROs Average selling price: 60,000.- EUROs Revenues: Year 1 / Year 2 / Year 3 300,000 3,399,000 4,378,000 EUROs (5 pieces) (55 pieces) (69 pieces) Estimated Net Income margin: 27% (as of year 2) CREADIGOSA
  • 20. EXCEPTIONALITY IN A WATCH The Milestones Positive feedbacks Development stage Work part of MBAs classes' projects Personal and strong contacts made with top leaders in the industry The funding will be used for the setup of the brand and the launch of the first product. Additional funding will be requested if the opportunity to acquire a old and troubled manufacturer arise. This will have the advantage to retain the savoir-faire and own a traditional and historical brand to ease market penetration. CREADIGOSA
  • 21. EXCEPTIONALITY IN A WATCH What else would you like to know? Thank you for your attention and welcome to a new and exceptionally innovative venture CREADIGOSA