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ICAEWjobs.com June 2008 Account Executive ¨C Sally Jones
Overview The ICAEW and its membership Introducing icaewjobs.com The Bigger Picture ¨C marketing overview Products and services Contacts
The Institute of Chartered Accountants in England and Wales The largest accountancy body in Europe  More than 130,000 members in over 160 countries The ACA is widely recognised as the UK¡¯s premier accountancy qualification 67% of the FTSE 100 qualified accountants acting as Finance Director or CEO are ACAs
ACAs by Region Although 50% of ACAs live in London and the South East, there are more than 10,000 in the North West,  more than 8,000 in Yorkshire and over 5,000 in the East Midlands.
Introducing icaewjobs.com¡­  A new site, positioned as an extension of the institute¡¯s service to its members A unique site, giving recruiters direct access to ACAs in the UK and worldwide A quality site, advertising  only  ACA-level jobs, continuing the institute¡¯s reputation for quality and excellence
Introducing icaewjobs.com¡­  A team of staff with HR and online recruitment experience Support from a dedicated Account Manager Broadbean and Conkers compatible Intuitive job search functionality for candidates, built using our in-depth knowledge of the industry
How do we target ACAs?  The ICAEW has an ongoing dialogue with its members and icaewjobs.com will target ACAs through: Over 2 million emails a year to members who opt-in to receive news and technical updates from the institute More than 1,000 member and non-member events across the country Printed publications on both generalist and technical subjects within accountancy On-going email marketing to icaewjobs.com registered candidates
How do we target accountants?  Advertising throughout the main ICAEW website in both public and private member-only areas A robust SEO strategy Highly targeted paid search campaigns on key search terms  Partnerships with other Global Accounting Alliance bodies  PR surrounding launch and institute career-related research
Products and Services
Job Adverts Live for  4   weeks Includes your company logo Profile in employer A-Z Applications sent to an email address of your choice Full access to job statistics 24/7
Featured Jobs  Live for  4  week Featured jobs appear higher in search results Includes your company logo Clicks through to your job advert on the site Rotates on icaewjobs.com homepage as one of a set number
Search Example: Use the search granulation section to filter job search Narrow by specialisation, business type, region, salary, contract type and hours
Buttons Live for multiples of 4 weeks Advertise a specific role or your company profile Standard 120 x 60 Available on the homepage or by tailored campaign
Banner Advertising  Live for multiples of 4 weeks Prominent employer branding opportunity Standard 468 x 60 Available by tailored campaign
Contacts Sally Jones Account Executive Email: sally.jones@icaew.com Phone: 0207 920 3523
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ICAEWJobs.com

  • 1. ICAEWjobs.com June 2008 Account Executive ¨C Sally Jones
  • 2. Overview The ICAEW and its membership Introducing icaewjobs.com The Bigger Picture ¨C marketing overview Products and services Contacts
  • 3. The Institute of Chartered Accountants in England and Wales The largest accountancy body in Europe More than 130,000 members in over 160 countries The ACA is widely recognised as the UK¡¯s premier accountancy qualification 67% of the FTSE 100 qualified accountants acting as Finance Director or CEO are ACAs
  • 4. ACAs by Region Although 50% of ACAs live in London and the South East, there are more than 10,000 in the North West, more than 8,000 in Yorkshire and over 5,000 in the East Midlands.
  • 5. Introducing icaewjobs.com¡­ A new site, positioned as an extension of the institute¡¯s service to its members A unique site, giving recruiters direct access to ACAs in the UK and worldwide A quality site, advertising only ACA-level jobs, continuing the institute¡¯s reputation for quality and excellence
  • 6. Introducing icaewjobs.com¡­ A team of staff with HR and online recruitment experience Support from a dedicated Account Manager Broadbean and Conkers compatible Intuitive job search functionality for candidates, built using our in-depth knowledge of the industry
  • 7. How do we target ACAs? The ICAEW has an ongoing dialogue with its members and icaewjobs.com will target ACAs through: Over 2 million emails a year to members who opt-in to receive news and technical updates from the institute More than 1,000 member and non-member events across the country Printed publications on both generalist and technical subjects within accountancy On-going email marketing to icaewjobs.com registered candidates
  • 8. How do we target accountants? Advertising throughout the main ICAEW website in both public and private member-only areas A robust SEO strategy Highly targeted paid search campaigns on key search terms Partnerships with other Global Accounting Alliance bodies PR surrounding launch and institute career-related research
  • 10. Job Adverts Live for 4 weeks Includes your company logo Profile in employer A-Z Applications sent to an email address of your choice Full access to job statistics 24/7
  • 11. Featured Jobs Live for 4 week Featured jobs appear higher in search results Includes your company logo Clicks through to your job advert on the site Rotates on icaewjobs.com homepage as one of a set number
  • 12. Search Example: Use the search granulation section to filter job search Narrow by specialisation, business type, region, salary, contract type and hours
  • 13. Buttons Live for multiples of 4 weeks Advertise a specific role or your company profile Standard 120 x 60 Available on the homepage or by tailored campaign
  • 14. Banner Advertising Live for multiples of 4 weeks Prominent employer branding opportunity Standard 468 x 60 Available by tailored campaign
  • 15. Contacts Sally Jones Account Executive Email: sally.jones@icaew.com Phone: 0207 920 3523
  • 16. ?