際際滷

際際滷Share a Scribd company logo
Dawson Consulting Group



OVERVIEW
Culture is a key ingredient in your ability to become and remain competitive. It is a fundamental capability required for successful
execution of your business strategy and an engine of value creation. There are many successful cultures, but research tells us that:

            Clearly defined cultures based on strongly-held values are more effective than those less-well articulated.
        
            There are no bad cultures, only aligned and mis-aligned cultures. The degree of culture alignment is an accurate
        
            measure of organizational effectiveness and, ultimately, value creation resulting from strategy execution.
            There are certain fixed elements of a culture, but given proper motivation and the right tools, any culture can be shaped
        
             sometimes substantially  in a new direction.

The culture of your company is that consistent pattern of beliefs, attitudes and behaviors shared by members of the organization.
Like the air that we breathe culture is largely invisible to members of the organization, while powerfully shaping all decisions,
attitudes, and actions. Some elements of your culture are set into the fabric of your companys industry and history: these may be
difficult to change. Other elements of your culture  how agile and responsive you are, what you reward or punish, how disciplined
you are, just to name a few of the myriad other elements  are indeed amenable to change.

Effective executive leaders should be asking themselves these questions:

            Given our forward vision, and the business strategy that will take us there, what kind of culture do we need to
        
            successfully execute that strategy?
            What kind of culture do we have today? And how big are the gaps between the current as is and the required to be?
        
            In light of answers to these questions, how big a change must be undertaken? How deep is my own and my teams
        
            commitment to leading and modeling that change from the top?


                            Why focus on culture?
                               You have overhauled or refreshed your business strategy  how well does the existing culture
                                support and align this new strategy?
                               The leadership of the company has changed - new values and direction from the top are needed.
                               Changes in ownership, merger or acquisition draw attention to fragmented cultures that need to be
                                integrated and unified.
                               Internal employee attitudes or evidence from external competitors draw attention to a culture that is
                                out of alignment or unsuccessful as a medium for executing the business strategy.




APPROACH AND FRAMEWORK
Like visiting an exotic foreign land, a companys cultural characteristics are dramatically visible to the new arrival  that external
view is an important piece of Dawson Consulting Groups value add. There are three challenges that make changing organizational
culture exceptionally difficult: First, you have to recognize what elements of the culture need to change, blending strategic drives
with core values into a clear set of objectives; a destination. Second, these high priority drivers must be crystallized into a change
roadmap and observable behaviors so that progress can be measured. Third, this roadmap and associated metrics must be driven
down into the people infrastructure of the company in order to create focus and accountability on required behavior changes at a
very pragmatic level.
METHOD
Like all travel from a starting point to a destination, culture change must begin with an assessment and roadmap to guide the way.
There are many triggers that lead to a focus on culture change, successful efforts always include these essential elements:

    1. A destination vision with accompanying roadmap detailing the journey and related metrics: what are the values and
       behaviors that operationalize the new culture?
                                                                                    Destination Roadmap
    2. Executive leadership  both individual and team - fully
       committed to consistent modeling of new behaviors and
                                                                                 Consistent Leadership Example
       open to course corrections when the talk fails to line up
       with the walk.

                                                                                    Human Resource Levers
    3. A fully functioning human resources capability. After the
       destination vision and leadership modeling, the primary levers
       of culture change are mostly human resources processes: performance management, competency-based
       leadership development and training, and well-tuned reward systems. Transactional HR staff must develop into strategic
       internal consultants to the change  complementing the what of the change with leadership on the how.



EXPECTED OUTCOMES AND RESULTS
We have helped dozens of clients over 20 years shape and transform their organizational culture to be accelerators of business
strategy. Dawson Consulting Group has developed a unique blend of tools and methods that focus on both broad enterprise
objectives, with continuing linkage back to individual executive and team behaviors. The best culture change roadmap in the world
is useless without executive behaviors that model the new values and behaviors. In fact, it is worse than useless, because it creates
hope and then cynicism about real change. A successful culture change can take as little as 18 months or as long as 5 years. A new
or early stage culture is more of a blank page and there is less baggage to unload. A long standing legacy culture must also
contend with overcoming the resistance of the status quo before it can change, which often requires turnover of leadership  always a
lengthy and painful process. Working with Dawson Consulting Group, you can expect:

    1.   A proven set of culture-change tools, methods based on best practices and 20 years of varied experience
    2.   A clear focus in the form of the Culture Change Roadmap.
    3.   Practical and explicit mechanisms to create and maintain accountability for executive behavior.
    4.   An integrated model that blends business strategy, broad enterprise change, with focused executive development.


ABOUT DAWSON CONSULTING GROUP
Dawson Consulting Group is an organizational effectiveness firm, founded in 1989, focused on helping organizations align
culture with strategy through optimization of executives, leadership teams, and the key processes and structures they are
responsible for. The firm is composed of senior professionals with background in psychology and human resources. Office
locations in Honolulu, Silicon Valley and New York.

Dr. Dawsons forthcoming book: Culture as Engine of Value Creation: Five Critical Success Factors will be published by
Stanford University Press in late 2009. It is a practical handbook for CEOs on how to shape organizational culture to optimize
business strategy.




                                                     息 Dawson Consulting Group
                                            830 Covington Road, Suite A, Belmont, CA 94002
                                   cdawson@DawsonConsult.com 650.773.2925 www.DawsonConsult.com

More Related Content

Dawson Culture Brochure

  • 1. Dawson Consulting Group OVERVIEW Culture is a key ingredient in your ability to become and remain competitive. It is a fundamental capability required for successful execution of your business strategy and an engine of value creation. There are many successful cultures, but research tells us that: Clearly defined cultures based on strongly-held values are more effective than those less-well articulated. There are no bad cultures, only aligned and mis-aligned cultures. The degree of culture alignment is an accurate measure of organizational effectiveness and, ultimately, value creation resulting from strategy execution. There are certain fixed elements of a culture, but given proper motivation and the right tools, any culture can be shaped sometimes substantially in a new direction. The culture of your company is that consistent pattern of beliefs, attitudes and behaviors shared by members of the organization. Like the air that we breathe culture is largely invisible to members of the organization, while powerfully shaping all decisions, attitudes, and actions. Some elements of your culture are set into the fabric of your companys industry and history: these may be difficult to change. Other elements of your culture how agile and responsive you are, what you reward or punish, how disciplined you are, just to name a few of the myriad other elements are indeed amenable to change. Effective executive leaders should be asking themselves these questions: Given our forward vision, and the business strategy that will take us there, what kind of culture do we need to successfully execute that strategy? What kind of culture do we have today? And how big are the gaps between the current as is and the required to be? In light of answers to these questions, how big a change must be undertaken? How deep is my own and my teams commitment to leading and modeling that change from the top? Why focus on culture? You have overhauled or refreshed your business strategy how well does the existing culture support and align this new strategy? The leadership of the company has changed - new values and direction from the top are needed. Changes in ownership, merger or acquisition draw attention to fragmented cultures that need to be integrated and unified. Internal employee attitudes or evidence from external competitors draw attention to a culture that is out of alignment or unsuccessful as a medium for executing the business strategy. APPROACH AND FRAMEWORK Like visiting an exotic foreign land, a companys cultural characteristics are dramatically visible to the new arrival that external view is an important piece of Dawson Consulting Groups value add. There are three challenges that make changing organizational culture exceptionally difficult: First, you have to recognize what elements of the culture need to change, blending strategic drives with core values into a clear set of objectives; a destination. Second, these high priority drivers must be crystallized into a change roadmap and observable behaviors so that progress can be measured. Third, this roadmap and associated metrics must be driven down into the people infrastructure of the company in order to create focus and accountability on required behavior changes at a very pragmatic level.
  • 2. METHOD Like all travel from a starting point to a destination, culture change must begin with an assessment and roadmap to guide the way. There are many triggers that lead to a focus on culture change, successful efforts always include these essential elements: 1. A destination vision with accompanying roadmap detailing the journey and related metrics: what are the values and behaviors that operationalize the new culture? Destination Roadmap 2. Executive leadership both individual and team - fully committed to consistent modeling of new behaviors and Consistent Leadership Example open to course corrections when the talk fails to line up with the walk. Human Resource Levers 3. A fully functioning human resources capability. After the destination vision and leadership modeling, the primary levers of culture change are mostly human resources processes: performance management, competency-based leadership development and training, and well-tuned reward systems. Transactional HR staff must develop into strategic internal consultants to the change complementing the what of the change with leadership on the how. EXPECTED OUTCOMES AND RESULTS We have helped dozens of clients over 20 years shape and transform their organizational culture to be accelerators of business strategy. Dawson Consulting Group has developed a unique blend of tools and methods that focus on both broad enterprise objectives, with continuing linkage back to individual executive and team behaviors. The best culture change roadmap in the world is useless without executive behaviors that model the new values and behaviors. In fact, it is worse than useless, because it creates hope and then cynicism about real change. A successful culture change can take as little as 18 months or as long as 5 years. A new or early stage culture is more of a blank page and there is less baggage to unload. A long standing legacy culture must also contend with overcoming the resistance of the status quo before it can change, which often requires turnover of leadership always a lengthy and painful process. Working with Dawson Consulting Group, you can expect: 1. A proven set of culture-change tools, methods based on best practices and 20 years of varied experience 2. A clear focus in the form of the Culture Change Roadmap. 3. Practical and explicit mechanisms to create and maintain accountability for executive behavior. 4. An integrated model that blends business strategy, broad enterprise change, with focused executive development. ABOUT DAWSON CONSULTING GROUP Dawson Consulting Group is an organizational effectiveness firm, founded in 1989, focused on helping organizations align culture with strategy through optimization of executives, leadership teams, and the key processes and structures they are responsible for. The firm is composed of senior professionals with background in psychology and human resources. Office locations in Honolulu, Silicon Valley and New York. Dr. Dawsons forthcoming book: Culture as Engine of Value Creation: Five Critical Success Factors will be published by Stanford University Press in late 2009. It is a practical handbook for CEOs on how to shape organizational culture to optimize business strategy. 息 Dawson Consulting Group 830 Covington Road, Suite A, Belmont, CA 94002 cdawson@DawsonConsult.com 650.773.2925 www.DawsonConsult.com