Tampa Downtown Partnership
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15 minute presentation regarding the marketing research study that my group completed for the Tampa Downtown Partnership, a development firm in Tampa, FL. This presentation was created for Dr. Hemant Rustogi\'s Marketing Research capstone course at the University of Tampa. This PowerPoint was designed in the 2007 edition and therefore some fonts, colors and features may not appear in their original format as 際際滷share does not support 2007 files.
Tampa Downtown Partnership
- 1. TAMPA DOWNTOWN PARTNERSHIP ERIN GALLAGHER JENNA KLASSMAN TINA MOSDAL CAROLINE REUSCHEL THE UNIVERSITY OF TAMPA
- 2. Agenda Introduction Purpose of Study Research Objectives Secondary Research Methodology Key Results Recommendations Limitations Q & A
- 3. Introduction Who is the Tampa Downtown Partnership? Mission Vision Goals What is the Downtown Core? Geographic Limits
- 4. Purpose of Study The purpose of this study is to: Evaluate Current Business Structure Utilization Perception Identify Areas for Growth & Development Service Sectors New Programs & Events Provide Demographic Information University of Tampa students Undergraduate & Graduate
- 5. Research Objectives Primary Research Objectives Determine the level of awareness Determine opportunities for improvement in service sectors Determine the frequency of venue utilization Determine the likelihood of participation in new programs Obtain demographic profile of UT Students
- 6. Secondary Research Student Profile 5790 Total Enrollment 5125 Undergraduate Students 670 Graduate Students 58% Female, 42% Male Geographically Diverse 46 States 100 Countries 87% Receive Financial Aid FACT A student spends more than $13,000 per year on average, 19% of which is discretionary. That adds up to a substantial $211 per month of discretionary spending.
- 7. Secondary Research Student Profile (continued)
- 8. Methodology Design of Survey Descriptive 11 questions covering 47 variables Sampling Method Probability Cluster Sample Population: UT Students (5790) Sample size: 198 Survey Distribution Two Cycles Randomly selected classes from master course list Administered survey to selected courses
- 9. KEY RESULTS & ANALYSIS
- 10. Spending Frequency Meals Entertainment Nightlife Clothing Other Retail Health Services Grocery Convenience Stores Never 10.6% 9.6% 12.1% 32.0% 29.3% 42.3% 24.9% 20.0% Occasionally 22.7% 32.3% 25.3% 29.4% 39.8% 23.5% 17.8% 28.7% Total 33.3% 41.9% 37.4% 61.4% 69.1% 65.8% 42.7% 48.7%
- 11. Spending Frequency Meals Entertainment Nightlife Clothing Other Retail Health Services Grocery Convenience Stores Daily 9.6% 2.5% 3.5% 0.5% 1.0% 6.1% 2.5% 4.6% Weekly 41.9% 29.3% 41.4% 9.1% 8.4% 9.2% 35.5% 30.3% Monthly 15.2% 26.3% 17.7% 28.9% 21.5% 18.9% 19.3% 16.4% Total 66.7% 58.1% 62.6% 38.5% 30.9% 34.2% 57.3% 51.3%
- 18. 64.1% Female, 35.9% Male 58% Female, 42% Male Demographics
- 19. Demographics
- 20. Demographics
- 21. LIMITATIONS
- 22. Limitations Question Design Selection of Classes Communication Difficulties Distribution/Participation Response Error
- 23. RECOMMENDATIONS & CONCLUSIONS
- 24. Recommendations Improve the overall quality of Urban Lifestyle 38.5 % responded with a high need for improvement Expand service sectors Transportation Retail Maximize utilization of waterfront locations High demand for: Waterfront dining Water Taxi Canoe/Kayak Rental
- 25. Conclusion We can state that our results can be generalized because: The Sample Profile is similar to the Population Profile Obtained using a Random Sampling Method
- 26. QUESTIONS?