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Co-Marketing with LifeLock

J
jnellis1970

The document summarizes LifeLock, a company that provides identity theft protection services. It outlines LifeLock's market leading position, services, growth, financials, customer base, and marketing strategies. Key points include that LifeLock has over 1.2 million members, estimated 2008 revenues of $100 million, and provides a range of proactive identity theft protection and restoration services.

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LIFELOCK.COM 877 LIFELOCK (543-3562) The Truth About ID Theft You Dont Have To Become A Victim Co-Marketing Opportunity
IDENTITY THEFT CRISIS Large and Growing Market Anyone can be a victim Losses are extensive Nashville Laptop Theft Expected to Cost $1 Million - January 2008 Personal data breaches this year surpass 2007 total - and 2008 is far from over - August 2008 Child ID Theft Can Go Unnoticed for Years Crime Is Especially Painful and Damaging, Experts Say -September 2003 Reports show identity theft is a growing business, costing billions -November 2007
The Leader in proactive identity theft protection Market share: 1.2 million members today; 497,000 on January 1, 2008 1 st to offer proactive ID theft protection for adults and children Only ID Theft company to achieve PCI Level 1 and ISO 27001 certification Strong Financials and Business Model Estimated 2008 revenues of $100 million Estimated 2008 EBITDAM of $30 million Predictable, high-margin recurring revenue Proven Team Strong management team led by Todd Davis 400+ employees based in Tempe, AZ Backed by Bessemer Venture Partners, Kleiner Perkins Caufield and Byers and Goldman Sachs COMPANY OVERVIEW
LIFELOCKS PROACTIVE SOLUTION Stops identity theft at the source. Alerting and informing of fraudulent activity after it has occurred. Full-service restoration of accounts, credit and your good name. LifeLock is superior to credit monitoringservices that prevent unauthorized activity makes a clear difference in stopping fraudulent activity before it occurs. -Javelin Strategy & Research
TOTAL SERVICE GUARANTEE Regardless of the type of identity theft that our members experience, we cover it. LIFELOCK SERVICES Fraud Alerts Minimize risk of new account fraud Junk Mail/Pre Approved offering reduction Reduce the risk of identity theft through stolen mail eRecon Identify fraudulent and criminal sale of personal information TrueAddress Reduce the risk of Identity Theft through the method of change-of-address Child Protection Identity Theft protection for children; the most vulnerable age group for identity theft Remediation With LifeLock available 24 hours a day 7 seven days a week WalletLock Will replace contents of a lost or stolen wallet
A service added to LifeLocks Identity Protection in April 2008 Identifies fraudulent and criminal sales of: Social Security Numbers Bank Accounts Credit accounts Drivers License Registration Medical IDs Monitors over 10,000 websites, bulletin boards and chat rooms used by criminals to sell and trade identities ERECON
TRUEADDRESS The change of address method of identity theft continues to be the preferred method of identity thieves, occurring 3 times as much as change of phone number or obtaining counterfeit cards. A service added to LifeLock in April 2008, LifeLocks TrueAddress minimizes risk of becoming a victim of mail fraud by alerting members if any new address information is associated with their name
Lost or stolen wallets attribute to 33% of Identity Theft With LifeLocks WalletLock if a customers wallet is stolen or misplaced LifeLock will make all phone calls to creditors, financial institutions and other document-issuing companies WALLETLOCK
COMPETITIVE PROACTIVE LANDSCAPE Source: www.identitypeace.com- a hard line investigation to find out which Identity protection service is best at keeping your money, ID and credit safe. Comparison excludes reactive services, such as credit monitoring
SERVICE DEVELOPMENT Product Concepts
Increased 12x over 18 months EXPLOSIVE GROWTH AND MARKET POTENTIAL (a) As of 8/31/2008. Immediate primary market opportunity: 33+ million subscribers of credit monitoring, with over 35% of them very unlikely to renew -Javelin Strategy & Research
More than 90% of free trials convert to paying clients Over 93% renewal rates 15% of all unique website visitors become paying customers 80% members enroll on line and 60% enroll an additional family member According to Javelin and Research: LifeLock subscribers cut their risk of being victims in half compared to the average 2 to 1, LifeLock subscribers increased their online shopping and banking after joining LifeLock As a fraud prevention measure, LifeLock trumps credit monitoring at filling an industry void KEY STATISTICS
24/7 Call Center for Sales & Member Services ONLY ID THEFT COMPANY THAT HAS A 24/7 CALL CENTER Proven Service, less than 220 compromised individuals out of 1.3 million members- 99.99% effective! Convenient customer portal for on the fly changes Product road map working to address pro active solutions for all 36 categories of identity theft and fraud Proven co-marketing campaigns with high valued partners Lucrative revenue share opportunities with partners PROVEN SERVICE
PROVEN SERVICE LifeLock service is positioned as: Employee benefit: Victims spend an average of 177 hrs resolving an identity theft Identity theft costs businesses an estimated $40 billion annually Over $10 billion is lost to reduced productivity alone LifeLocks service is identified for as a Best Places To Work Benefits Breach Service: Over 230 million records containing sensitive personal information have been compromised since 2005, according to the Privacy Rights Clearinghouse A $1 billion market exists for trafficking stolen identities, according to IDC LifeLock provides a turn-key breach solution service which includes: What to do first guide PR guidelines and sample releases FAQs Sample communication letters Brochure with explanation of service Toll free 1-800 numbers and access to 24/7 call center
BUILDING BRAND DRIVES SALES Consumer direct advertising generates 1 billion impressions per month Third party partner endorsements add consumer credibility Advertising demand drives channel partner sales at retail and B2B Direct Response Advertising Co-Marketing Partnerships Channel Sales Partners
MARKETING Developed award-winning advertising establishing LifeLock as the leader in identity theft protection Developed and introduced LifeLock retail products at retail partners including Office Depot and Best Buy Delivered over 1 billion consumer impressions monthly and established leadership in sports marketing initiatives Planned marketing budget in excess of $60 million in 2009
LIFELOCK CONSUMER MEMBER PROFILE CHARACTERISTICS Average LifeLock customer is approximately 15% more affluent than the average US Household Among LifeLocks Target Market Groups, customers are nearly 50% more affluent and 25% more likely to own a home than the average US Household Predominant Customer Profile: Well educated, White Collar, Affluent Lifestyle , Urban/Suburban Characteristic LifeLock TMG LifeLock Average Average US Household Per Valassis Avg. Median Years Of Education 14.7 14.1 13.7 Avg. Median Household Income $84K $66K $57K Avg. Median Housing Value $260K $210K $182K Avg. Median Age 47.9 46.8 46.6 Avg. % Of Households With Children 38% 35% 34% Avg. % Of Home Ownership 85% 72% 68%
Email Blasts Newsletters Co-Branded Communications Co-Branded Web Landing Page Internet Banner Ads & Click-through Direct Mail Buck Slips & Flyers Point Of Sale Displays On Hold Messages Top 3 Radio Talk Show Endorsement Search Engine Optimization Trade Shows Radio Advertising Television Advertising PARTNER MARKETING SUPPORT
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Co-Marketing with LifeLock

  • 1. LIFELOCK.COM 877 LIFELOCK (543-3562) The Truth About ID Theft You Dont Have To Become A Victim Co-Marketing Opportunity
  • 2. IDENTITY THEFT CRISIS Large and Growing Market Anyone can be a victim Losses are extensive Nashville Laptop Theft Expected to Cost $1 Million - January 2008 Personal data breaches this year surpass 2007 total - and 2008 is far from over - August 2008 Child ID Theft Can Go Unnoticed for Years Crime Is Especially Painful and Damaging, Experts Say -September 2003 Reports show identity theft is a growing business, costing billions -November 2007
  • 3. The Leader in proactive identity theft protection Market share: 1.2 million members today; 497,000 on January 1, 2008 1 st to offer proactive ID theft protection for adults and children Only ID Theft company to achieve PCI Level 1 and ISO 27001 certification Strong Financials and Business Model Estimated 2008 revenues of $100 million Estimated 2008 EBITDAM of $30 million Predictable, high-margin recurring revenue Proven Team Strong management team led by Todd Davis 400+ employees based in Tempe, AZ Backed by Bessemer Venture Partners, Kleiner Perkins Caufield and Byers and Goldman Sachs COMPANY OVERVIEW
  • 4. LIFELOCKS PROACTIVE SOLUTION Stops identity theft at the source. Alerting and informing of fraudulent activity after it has occurred. Full-service restoration of accounts, credit and your good name. LifeLock is superior to credit monitoringservices that prevent unauthorized activity makes a clear difference in stopping fraudulent activity before it occurs. -Javelin Strategy & Research
  • 5. TOTAL SERVICE GUARANTEE Regardless of the type of identity theft that our members experience, we cover it. LIFELOCK SERVICES Fraud Alerts Minimize risk of new account fraud Junk Mail/Pre Approved offering reduction Reduce the risk of identity theft through stolen mail eRecon Identify fraudulent and criminal sale of personal information TrueAddress Reduce the risk of Identity Theft through the method of change-of-address Child Protection Identity Theft protection for children; the most vulnerable age group for identity theft Remediation With LifeLock available 24 hours a day 7 seven days a week WalletLock Will replace contents of a lost or stolen wallet
  • 6. A service added to LifeLocks Identity Protection in April 2008 Identifies fraudulent and criminal sales of: Social Security Numbers Bank Accounts Credit accounts Drivers License Registration Medical IDs Monitors over 10,000 websites, bulletin boards and chat rooms used by criminals to sell and trade identities ERECON
  • 7. TRUEADDRESS The change of address method of identity theft continues to be the preferred method of identity thieves, occurring 3 times as much as change of phone number or obtaining counterfeit cards. A service added to LifeLock in April 2008, LifeLocks TrueAddress minimizes risk of becoming a victim of mail fraud by alerting members if any new address information is associated with their name
  • 8. Lost or stolen wallets attribute to 33% of Identity Theft With LifeLocks WalletLock if a customers wallet is stolen or misplaced LifeLock will make all phone calls to creditors, financial institutions and other document-issuing companies WALLETLOCK
  • 9. COMPETITIVE PROACTIVE LANDSCAPE Source: www.identitypeace.com- a hard line investigation to find out which Identity protection service is best at keeping your money, ID and credit safe. Comparison excludes reactive services, such as credit monitoring
  • 11. Increased 12x over 18 months EXPLOSIVE GROWTH AND MARKET POTENTIAL (a) As of 8/31/2008. Immediate primary market opportunity: 33+ million subscribers of credit monitoring, with over 35% of them very unlikely to renew -Javelin Strategy & Research
  • 12. More than 90% of free trials convert to paying clients Over 93% renewal rates 15% of all unique website visitors become paying customers 80% members enroll on line and 60% enroll an additional family member According to Javelin and Research: LifeLock subscribers cut their risk of being victims in half compared to the average 2 to 1, LifeLock subscribers increased their online shopping and banking after joining LifeLock As a fraud prevention measure, LifeLock trumps credit monitoring at filling an industry void KEY STATISTICS
  • 13. 24/7 Call Center for Sales & Member Services ONLY ID THEFT COMPANY THAT HAS A 24/7 CALL CENTER Proven Service, less than 220 compromised individuals out of 1.3 million members- 99.99% effective! Convenient customer portal for on the fly changes Product road map working to address pro active solutions for all 36 categories of identity theft and fraud Proven co-marketing campaigns with high valued partners Lucrative revenue share opportunities with partners PROVEN SERVICE
  • 14. PROVEN SERVICE LifeLock service is positioned as: Employee benefit: Victims spend an average of 177 hrs resolving an identity theft Identity theft costs businesses an estimated $40 billion annually Over $10 billion is lost to reduced productivity alone LifeLocks service is identified for as a Best Places To Work Benefits Breach Service: Over 230 million records containing sensitive personal information have been compromised since 2005, according to the Privacy Rights Clearinghouse A $1 billion market exists for trafficking stolen identities, according to IDC LifeLock provides a turn-key breach solution service which includes: What to do first guide PR guidelines and sample releases FAQs Sample communication letters Brochure with explanation of service Toll free 1-800 numbers and access to 24/7 call center
  • 15. BUILDING BRAND DRIVES SALES Consumer direct advertising generates 1 billion impressions per month Third party partner endorsements add consumer credibility Advertising demand drives channel partner sales at retail and B2B Direct Response Advertising Co-Marketing Partnerships Channel Sales Partners
  • 16. MARKETING Developed award-winning advertising establishing LifeLock as the leader in identity theft protection Developed and introduced LifeLock retail products at retail partners including Office Depot and Best Buy Delivered over 1 billion consumer impressions monthly and established leadership in sports marketing initiatives Planned marketing budget in excess of $60 million in 2009
  • 17. LIFELOCK CONSUMER MEMBER PROFILE CHARACTERISTICS Average LifeLock customer is approximately 15% more affluent than the average US Household Among LifeLocks Target Market Groups, customers are nearly 50% more affluent and 25% more likely to own a home than the average US Household Predominant Customer Profile: Well educated, White Collar, Affluent Lifestyle , Urban/Suburban Characteristic LifeLock TMG LifeLock Average Average US Household Per Valassis Avg. Median Years Of Education 14.7 14.1 13.7 Avg. Median Household Income $84K $66K $57K Avg. Median Housing Value $260K $210K $182K Avg. Median Age 47.9 46.8 46.6 Avg. % Of Households With Children 38% 35% 34% Avg. % Of Home Ownership 85% 72% 68%
  • 18. Email Blasts Newsletters Co-Branded Communications Co-Branded Web Landing Page Internet Banner Ads & Click-through Direct Mail Buck Slips & Flyers Point Of Sale Displays On Hold Messages Top 3 Radio Talk Show Endorsement Search Engine Optimization Trade Shows Radio Advertising Television Advertising PARTNER MARKETING SUPPORT