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Overview of LinkedIn

Susan Nellson Baird
Susan Nellson Baird

The document discusses using LinkedIn to help businesses by building and maintaining relationships, increasing visibility, and promoting credibility. It provides tips for setting up a LinkedIn profile, including adding a photo, experience, interests, and connections. Recommendations and introductions on LinkedIn can help showcase expertise. Regular use of LinkedIn features allows users to increase their professional network.

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Using LinkedIn to Help My Business BDA May 2008 Susan Baird Harish Keshwani
Social Networking 101 www.youtube.com/watch?v=6a_KF7TYKVc Social means INTERACTIVE not unprofessional
Social Networking Sites LinkedIn MySpace Facebook Plaxo Twitter Namyz Rapleaf ZoomInfo Ryze Many others
Social Networking Myths Its only for kids. Its unprofessional, and could hurt my reputation. Its too risky. Its too hard to learn.
Social Networking Myths It will take too much time. Its just for fun, and cant really help my bottom line.
What good is Social Networking? Builds and maintains relationships Increases visibility Promotes credibility Increases your network value
What good is Social Networking? Allows you to help your colleagues Opens doors Showcases expertise Serves as a masterminding and test market resource
LinkedIn 101 Profile Public Private Photo Recommendations received Recommendations given Connections and Introductions Signature
Six Degrees of Separation
Getting Started Youll need: Resume Elevator pitch Online address book About an hour www.linkedin.com
Lets See Your Profile http://www.linkedin.com/in/coachherman http://www.linkedin.com/in/julieweldon http://www.linkedin.com/pub/7/80/b25 http://www.linkedin.com/pub/3/b62/700 http://www.linkedin.com/pub/1/7a9/ab7
Lets See Your Profile http://www. linkedin .com/pub/3/b24/a36 http://www. linkedin .com/pub/7/88/928 http://www. linkedin .com/pub/6/299/b50 http://www. linkedin .com/pub/4/399/78 http://www. linkedin .com/pub/7/2b7/313
Lets See Your Profile http://www. linkedin .com/pub/3/30b/613 http://www. linkedin .com/pub/7/474/31 http://www.linkedin.com/in/martybarnhart http://www. linkedin .com/in/ harishkeshwani www.linkedin.com/in/ susanbaird
Your Profile Should Sound like a personal introduction Include relevant past experience, with descriptive explanations of what you did Show interests that will help people find and connect with you
Your Profile Should List affiliations so people can find you List education and include areas of study Display additional websites, and contact settings
Your Photo Should Be Clear and focused Appropriately cropped (head/shoulders) Professional Flattering Why include a photo? To associate a face with a name To enhance the first impression
Getting Recommendations Ask people who know you well, and choose a variety of people, from colleagues to clients Guide them regarding which aspects of your performance or character youd like them to describe
Getting Recommendations Dont ask someone that you wouldnt be comfortable recommending Always thank them for the recommendation, and return the favor!
Giving Recommendations Remember, your recommendation directly reflects on your reputation Be specific, and anecdotal Avoid superlatives like awesome and the best ever Your recommendation is a marketing tool for the recipient, so what would potential clients want to know?
Adding Connections Selective or promiscuous: that is the question. Promiscuous -- connecting with anyone you can, which can dramatically increase your visibility Selective -- connecting only with people you know, which ensures that when people ask you for introductions, you can help
Introductions Casual You notice that someone in your network is connected to someone who could help you, so you send a message or e-mail to ask them to introduce you Formal Use the Introductions feature in LinkedIn
Ways to Publicize Your Profile E-mail signature Website
Additional Features Questions and answers Home page features Network statistics
Why Ask Questions? Increase visibility Encourage discussion Conduct research Seek masterminding Benefit from multiple perspectives
Why Answer Questions? Enhances credibility Earns expertise Offers opportunity to give back Enhances visibility Helps you clarify your knowledge
What Are You Waiting For? Get started and get LinkedIn!

More Related Content

Overview of LinkedIn

  • 1. Using LinkedIn to Help My Business BDA May 2008 Susan Baird Harish Keshwani
  • 2. Social Networking 101 www.youtube.com/watch?v=6a_KF7TYKVc Social means INTERACTIVE not unprofessional
  • 3. Social Networking Sites LinkedIn MySpace Facebook Plaxo Twitter Namyz Rapleaf ZoomInfo Ryze Many others
  • 4. Social Networking Myths Its only for kids. Its unprofessional, and could hurt my reputation. Its too risky. Its too hard to learn.
  • 5. Social Networking Myths It will take too much time. Its just for fun, and cant really help my bottom line.
  • 6. What good is Social Networking? Builds and maintains relationships Increases visibility Promotes credibility Increases your network value
  • 7. What good is Social Networking? Allows you to help your colleagues Opens doors Showcases expertise Serves as a masterminding and test market resource
  • 8. LinkedIn 101 Profile Public Private Photo Recommendations received Recommendations given Connections and Introductions Signature
  • 9. Six Degrees of Separation
  • 10. Getting Started Youll need: Resume Elevator pitch Online address book About an hour www.linkedin.com
  • 11. Lets See Your Profile http://www.linkedin.com/in/coachherman http://www.linkedin.com/in/julieweldon http://www.linkedin.com/pub/7/80/b25 http://www.linkedin.com/pub/3/b62/700 http://www.linkedin.com/pub/1/7a9/ab7
  • 12. Lets See Your Profile http://www. linkedin .com/pub/3/b24/a36 http://www. linkedin .com/pub/7/88/928 http://www. linkedin .com/pub/6/299/b50 http://www. linkedin .com/pub/4/399/78 http://www. linkedin .com/pub/7/2b7/313
  • 13. Lets See Your Profile http://www. linkedin .com/pub/3/30b/613 http://www. linkedin .com/pub/7/474/31 http://www.linkedin.com/in/martybarnhart http://www. linkedin .com/in/ harishkeshwani www.linkedin.com/in/ susanbaird
  • 14. Your Profile Should Sound like a personal introduction Include relevant past experience, with descriptive explanations of what you did Show interests that will help people find and connect with you
  • 15. Your Profile Should List affiliations so people can find you List education and include areas of study Display additional websites, and contact settings
  • 16. Your Photo Should Be Clear and focused Appropriately cropped (head/shoulders) Professional Flattering Why include a photo? To associate a face with a name To enhance the first impression
  • 17. Getting Recommendations Ask people who know you well, and choose a variety of people, from colleagues to clients Guide them regarding which aspects of your performance or character youd like them to describe
  • 18. Getting Recommendations Dont ask someone that you wouldnt be comfortable recommending Always thank them for the recommendation, and return the favor!
  • 19. Giving Recommendations Remember, your recommendation directly reflects on your reputation Be specific, and anecdotal Avoid superlatives like awesome and the best ever Your recommendation is a marketing tool for the recipient, so what would potential clients want to know?
  • 20. Adding Connections Selective or promiscuous: that is the question. Promiscuous -- connecting with anyone you can, which can dramatically increase your visibility Selective -- connecting only with people you know, which ensures that when people ask you for introductions, you can help
  • 21. Introductions Casual You notice that someone in your network is connected to someone who could help you, so you send a message or e-mail to ask them to introduce you Formal Use the Introductions feature in LinkedIn
  • 22. Ways to Publicize Your Profile E-mail signature Website
  • 23. Additional Features Questions and answers Home page features Network statistics
  • 24. Why Ask Questions? Increase visibility Encourage discussion Conduct research Seek masterminding Benefit from multiple perspectives
  • 25. Why Answer Questions? Enhances credibility Earns expertise Offers opportunity to give back Enhances visibility Helps you clarify your knowledge
  • 26. What Are You Waiting For? Get started and get LinkedIn!