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This document is a resume for Michelle A. Patterson, MBA that summarizes her experience and qualifications. She has over 18 years of experience leading marketing strategies and transforming marketing departments. Her areas of expertise include social media marketing, hands-on marketing and brand management, strategy, and product launches. She has held executive marketing roles at several publishing companies and increased sales and revenue through her marketing initiatives.

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Michelle A. Patterson, MBA Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch MARKETING EXECUTIVE
Michelle A. Patterson, MBA Brings 18 years of successful leadership in planning and leading integrated marketing strategies. Transformed Marketing Department s Directed and managed up to 15 professionals and support staffs Worked with an operating budgets of up to $5.6 million. PROFESSIONAL PROFILE Dynamic, results-producing Senior Marketing Executive Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, MBA EXECUTIVE HIGHLIGHTS Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, MBA AREAS OF EXPERTISE Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, MBA Kaplan Publishing Inc—New York, NY 2007-2009 Executive Director of Marketing Globe Pequot Press—Guilford, CT 2005-2007 Director of Marketing John Wiley & Sons, Inc—Hoboken, NJ 2000-2005 Marketing Manager CAREER CHRONOLOGY Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, MBA Associate Publisher, Random House, Inc – New York, NY 2000 Product Marketing Manager, Hungry Minds, Inc-- New York, NY 1999-2000 Sales Representative, Pearson Education – Upper Saddle River, NJ 1994-1999 Business Manager - The Torch , Roosevelt University – Chicago, IL 1993-1994 EARLY CAREER DEVELOPMENT Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, MBA SOCIAL MEDIA… Developed marketing strategies that included social media marketing outreach and raised consumer sell-through of key branded products by 20%. HANDS ON MARKETING AND BRAND MANAGEMENT… Developed and executed brand strategies for multiple imprints in business and consumer facing marketing utilizing integrated online and offline campaigns achieving up to a 30% increase of sales within short sales cycles. STRATEGY… Increased new-product revenue from zero to $50,000 within one month by spearheading creation and implementation of highly effective marketing business facing campaign. PRODUCT LAUNCH… Launched new product line into the marketplace to replace an existing product increasing annual sales by 12%. CAREER HIGHLIGHTS Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, MBA Michelle A. Patterson, MBA 862-902-7723 (H) 917-539-4395 (C) [email_address] 111 Mulberry St, #4N, Newark, NJ 07102 FOR MORE INFORMATION, PLEASE CONTACT: Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch THANK YOU FOR YOUR INTEREST

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Map Resume

  • 1. Michelle A. Patterson, MBA Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch MARKETING EXECUTIVE
  • 2. Michelle A. Patterson, MBA Brings 18 years of successful leadership in planning and leading integrated marketing strategies. Transformed Marketing Department s Directed and managed up to 15 professionals and support staffs Worked with an operating budgets of up to $5.6 million. PROFESSIONAL PROFILE Dynamic, results-producing Senior Marketing Executive Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
  • 3. Michelle A. Patterson, MBA EXECUTIVE HIGHLIGHTS Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
  • 4. Michelle A. Patterson, MBA AREAS OF EXPERTISE Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
  • 5. Michelle A. Patterson, MBA Kaplan Publishing Inc—New York, NY 2007-2009 Executive Director of Marketing Globe Pequot Press—Guilford, CT 2005-2007 Director of Marketing John Wiley & Sons, Inc—Hoboken, NJ 2000-2005 Marketing Manager CAREER CHRONOLOGY Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
  • 6. Michelle A. Patterson, MBA Associate Publisher, Random House, Inc – New York, NY 2000 Product Marketing Manager, Hungry Minds, Inc-- New York, NY 1999-2000 Sales Representative, Pearson Education – Upper Saddle River, NJ 1994-1999 Business Manager - The Torch , Roosevelt University – Chicago, IL 1993-1994 EARLY CAREER DEVELOPMENT Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
  • 7. Michelle A. Patterson, MBA SOCIAL MEDIA… Developed marketing strategies that included social media marketing outreach and raised consumer sell-through of key branded products by 20%. HANDS ON MARKETING AND BRAND MANAGEMENT… Developed and executed brand strategies for multiple imprints in business and consumer facing marketing utilizing integrated online and offline campaigns achieving up to a 30% increase of sales within short sales cycles. STRATEGY… Increased new-product revenue from zero to $50,000 within one month by spearheading creation and implementation of highly effective marketing business facing campaign. PRODUCT LAUNCH… Launched new product line into the marketplace to replace an existing product increasing annual sales by 12%. CAREER HIGHLIGHTS Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
  • 8. Michelle A. Patterson, MBA Michelle A. Patterson, MBA 862-902-7723 (H) 917-539-4395 (C) [email_address] 111 Mulberry St, #4N, Newark, NJ 07102 FOR MORE INFORMATION, PLEASE CONTACT: Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch THANK YOU FOR YOUR INTEREST

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