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Radio has an advantage over other media in building trust with listeners through its one-to-many broadcast approach. However, interactive media uses a one-to-one approach but radio and interactive media can be integrated to get the benefits of both. Successful integrated media campaigns require multi-touchpoint campaigns across platforms like broadcast radio, streaming, mobile websites and podcasts as well as measuring results.

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Redefining The Media Landscape
RADIOS ADVANTAGE A RELATIONSHIP OF TRUST
BROADCAST RADIO BROADCAST RADIO ONE-TO-MANY APPROACH
INTERACTIVE MEDIA ONE-TO-ONE APPROACH INTERACTIVE MEDIA
BROADCAST RADIO INTERACTIVE MEDIA INTEGRATED MEDIA GIVES YOU THE BEST OF BOTH WORLDS
bringing small groups of very interested people to the advertiser
mobile websites affinity programs (listener database) event marketing podcasts/ on-demand content broadcast radio streaming media music e-commerce (iTunes)
Superior Advertising Solutions Require Two Main Ingredients Integrated Multi-touchpoint Campaigns Measuring Results
Superior Advertising Solutions Require Two Main Ingredients Integrated Multi-touchpoint Campaigns Measuring Results
8 Key Elements to Successful Interactive Campaigns Feature Key Communication Points Always an Opt-In for More Personalization Participation Entertainment Persuasive Component Viral Component Database Capture
Superior Advertising Solutions Require Two Main Ingredients Integrated Multi-touchpoint Campaigns Measuring Results
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Evolutions in Integrated Media

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Editor's Notes

  • #2: Were going to be sharing some information today about changes that are happening in media. Well talk about all the ways in which we can now engage our listeners thanks to the advent of new interactive media and how this affects us in the broadcasting world. Lets start by looking at radio