Social Presence
0 likes238 views
This marketing presentation discusses key concepts for effective marketing including positioning, lead generation, and conversion. It emphasizes the importance of marketing relevance and trust from both online and offline communities. Specifically, it outlines four essentials for effective positioning including being distinctive, relevant, frequent, and consistent. It also discusses the difference between outbound and inbound marketing approaches and lists strategies for each. Finally, it stresses the importance of having a digital presence through content sharing, social media engagement, and consistency in order to build trust and earn relevance with target audiences.
Social Presence
- 1. this is a marketing presentation.
- 3. no, really?
- 4. marketing: any effort that assists or supports a sale (or a goal)
- 6. 1 positioning lead generation conversion
- 7. marketing relevance. its about mattering to your audience.
- 8. positioning marketing relevance
- 10. marketing relevance begins with your battle cry.
- 11. that single statement that drives you from within.
- 12. the ultimate driving experience
- 13. Four eSSentialS to effective positioning: 1. distinctive
- 14. Four eSSentialS to effective positioning: 1. distinctive 2. relevant
- 15. Four eSSentialS to effective positioning: 1. distinctive 2. relevant 3. frequent
- 16. Four eSSentialS to effective positioning: 1. distinctive 2. relevant 3. frequent 4. consistent
- 18. outbound marketing can be targeted. and expensive.
- 19. outbound marketing: PuSh advertising direct mail online media public relations
- 20. inbound marketing is being there when they bite.
- 21. inbound marketing: Pull search marketing social media blogs content sharing word-of-mouth (referrals)
- 22. three eSSentialS of effective lead generation: 1. strategic planning 2. actionable tactics 3. call-to-action
- 24. leadS to tourS to SaleS to advocateS.
- 25. three eSSentialS to successful conversion: 1. sales support 2. automated prospect management 3. goals, tracking & reporting
- 26. call tracking
- 27. call reporting
- 29. eblast reporting
- 30. web analytics
- 31. 1 2 3 positioning lead generation conversion
- 32. so, what workS today?
- 33. relationShiPS
- 34. relationShiPS both online and off
- 35. they start with truSt
- 37. oFFline community trust: 1. get considered 2. be followed 3. create advocates
- 38. what does reSearch tell uS?
- 39. 17,000 people 29 countries 16-54 ages quot;When did we star t trusting strangers?quot; McCann Worldwide, Research 11.08
- 40. 2% will trust the recommendations of a stranger online before believing claims in your paid advertising
- 41. 58% actively participate in social media
- 42. 5% post and share personal photographs
- 44. online community trust: 1. be seen 2. be current 3. be transparent 4. be interactive 5. be sticky
- 45. are we Sticky?
- 46. if not, it is time to Join the converSation
- 48. it is time to have a digital PreSence
- 49. SO WHAT IS DIGITAL PRESENCE? E PEOPL G IN ADMIN DESIGN CURRENT CONTENT AR CONTENT SHARING SH CS PI CONTENT HTML EOS VID KEYWORD YOU.COM CMS DB GUI SEARCH PUB LIS HIN G OPEN SOURCE FLASH PR & NE W BL S CALEN OG SUPPORT DESIGN S DARS CLIENT ACCESS DEVELOPMENT DESIGN
- 50. SO WHAT IS DIGITAL PRESENCE? E PEOPL G IN ADMIN DESIGN CURRENT CONTENT AR CONTENT SHARING SH CS PI CONTENT HTML EOS VID KEYWORD YOU.COM CMS DB GUI SEARCH PUB LIS HIN G OPEN SOURCE FLASH PR & NE W BL S CALEN OG SUPPORT DESIGN S DARS CLIENT ACCESS DEVELOPMENT DESIGN
- 51. no silver bullets a cocktail, not a formula our belieFS today not monopoly money experience, not experiments
- 52. do you need marketing relevance?
- 53. let us helP you.
- 54. this was our marketing presentation.
- 55. Five SimPle take-awayS*: 1. know who you are 2. know your audience 3. help them find you 4. create relevance 5. earn their trust
- 56. Five SimPle take-awayS*: 1. know who you are 2. know your audience 3. help them find you 4. create relevance 5. earn their trust *create a digital presence
- 57. thank you. chriS hill chris@hillmullikin.com 864.505.9556 www.hillmullikin.com