TX Watch Launch Presentation
0 likes460 views
The document outlines the vision, objectives, and strategy for the launch of the TX watch brand. The vision is to design an iconic watch that is instantly recognizable as desirable. The objectives are to build on Timex Group's premium credentials, expand distribution channels, increase profitability, and leverage manufacturing expertise. The TX brand will feature three proprietary movement lines - a perpetual calendar, world time, and fly-back chronograph - priced from 295 to 545 euros. Initial launch markets include the USA, Canada, Poland, Mexico, and Germany.
TX Watch Launch Presentation
- 2. Vision Establish an iconic design that makes TX instantly recognised by consumers as the most desirable mens watch TX Strategy
- 3. Objectives Build on Timex Group premium brand credentials Move into higher distribution channels Increase profitability Leverage Timex Groups watch manufacturing expertise Offer future licencing opportunities
- 4. Sixth Sense German engineered 6 hand proprietary movements in three executions 24 sku line up TX 300 Series: Perpetual Calendar On time all the time, until 2100 TX 500 Series: World Time 24 cities around the world with season setting TX 700 Series: Fly-back Chronograph Compass Second Time Zone Unique analogue functionality Priced from 295 - 545
- 5. Initial Launch Markets USA Canada Poland Mexico Germany
- 6. Advertising Photography: Jean-Baptiste Mondino
- 7. TX 300 Series: Perpetual Calendar
- 8. TX 500 Series: World Time
- 9. TX 700 Series: Flyback Chronograph
- 10. TX 700 Series: Flyback Chronograph
- 11. NPD - Dive Watch
- 12. Display DISPLAY
- 13. Packaging
- 14. BaselWorld - Global Trade Fair
- 15. TX Press Lounge
- 16. Press Cuttings from BaselWorld