Загрязнение окружающей среды и мониторинг Аральского моряВиталий МорозовЧрезмерный забор воды для полива сельскохозяйственных угодий превратил четвертое в мире по величине озеро-море, прежде богатое жизнью, вбесплодную пустыню
Африка.Общая характеристика.mamaelenaПредставляю свою презентацию к уроку географии, который проводила в 7 классе. Возможно он будет полезен коллегам.
Детям урок понравился.
Доклад на конференции "ГЕОРАДАР-2017". Иван Лаврентьев, Институт географии РА...Конференция ГеорадарДоклад на конференции "ГЕОРАДАР-2017". Москва, 26-29 сентября 2017 года. http://georadarconf.ru/
Докладчик:
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaIn this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampSpeaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescuhttps://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowMental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHubFrom their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark BoydEveryone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCStop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaIn this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampSpeaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescuhttps://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowMental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHubFrom their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark BoydEveryone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCStop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
2. Задача 1.
Определите, как изменится уровень
Мирового
океана, когда растает лед толщиной
3,5 м на площади 55 млн км2.
3. Для того чтобы решить эту задачу, нужно
вспомнить, что площадь Мирового океана
состав-
ляет 361 млн км2, а объём воды определяется по
формуле:
V = S · h, где V — объем воды, S — площадь, h —
высота
Льда
h=Vв / Sок h= S · h / Sок или h= 55 млн.км .кв. ∙
3 ,5 м/361 млн.км.кв=0,53 м=53 см
Уровень Мирового океана повысится на 53 см.
Решение:
4. Задача 2.
На одном из участков строительства в
тайге намечено прорубить просеку
шириной 50 м и протяжённостью 10 км.
Как узнать, сколько кубометров леса
получат строители из этой просеки, если
условный знак на топографической
карте, обозначаю
щий лес, имеет характеристику
20/0,30 5 ?
∙
5. Решение
Знак топографической карты показывает,
что
Высота деревьев в лесу 20 м, диаметр на
высоте 0,30 м и расстояние между
деревьями 5м.Объём дерева вычисляется
по формуле объёма конуса V=⅓πR²H
V=1/3 · 3,14 ·0,15м ² ·20м=0,5м ³
Чтобы узнать, сколько кубометров леса
получится из всех деревьев на площади
просеки, нужно определить, сколько
кубометров леса будет на одном гектаре и
сколько гектаров занимает просека.
6. Дерево от дерева отстоит на 5 м, значит
на расстоянии 100 м будет расположено
20 деревьев, а на площади 1га-400(20 ·
20).Просека занимает 50 га.Нужно
объём одного дерева умножить на
число деревьев на 1га , а затем на
количество гектаров.
V=0,5 м³ ·400 ·50=10000м ³
7. Задача 3. Решение.
Дальность видимости горизонта
увеличивается по мере подъёма
наблюдател я над поверхностью Земли.
Значение её можно подсчитать по формуле:
D=4 h
√ , где D-дальность видимости
горизонта,h-высота подъёма в
метрах.Например, если человек сидит в
лодке(h=1 м),то он увидит линию горизонта
на расстоянии 4 км, а если он стоит на
палубе катера на высоте 4м(считается от
уровня моря до уровня глаз),то на
расстоянии 8 км(4 √4).
8. Можно ли в ясную погоду увидеть с
г.Эльбрус(Кавказ) берега Крыма ?
Берега Каспийского моря?
Задача 3.
9. Известно, что Эльбрус удалён от Крыма
на 600 км(определяем с помощью
масштаба по карте) ,а высота его
5630м.До Каспийского моря от г.Эльбрус
по карте 411 км. С высоты
5630м открывается обзор примерно в
радиусе 300 км(4 5630).Значит с
√
г.Эльбрус берега Крыма и Каспийского
моря не видны, т.к. они располагаются
дальше .А Чёрное море можно увидеть,
т.к. расстояние до него от г.Эльбрус всего
129 км. Но увидеть можно при условии
ясной погоды.
10. Куда прилетит самолёт?
Самолёт вылетел из района
крайней северной точки
Казахстана, расположенной около
г.Петропавловск и взял курс на
северо-восток. Куда прилетит
самолёт?
Задача 4
11. Нам известно, что северо-восточное
направление составляет с каждым
меридианом угол 45˚.Значит, линия
маршрута , проходящему по этому
направлению, будет пересекать каждый
меридиан под углом 45˚.А так как все
меридианы сходятся на Северном
полюсе в одной точке, то там и
закончится маршрут.
Решение задачи 4:
12. В той же точке на Северном полюсе окажется
любой самолёт, азимут движения которого
меньше 90 ˚.Если же самолёт полетит по
азимуту 90 ˚ .В той же точке на Северном
полюсе окажется любой самолёт, азимут
движения которого меньше 90 ˚.
При курсе более 90˚, но менее 270 ˚, самолёт
окажется на Южном полюсе, а при курсе от
270 ˚ до 360 ˚ опять на Северном полюсе.
13. Задача 5.
Укажите пару точек, между которыми
расстояние — наименьшее: 1) 30ºю.ш.
20ºз.д.; 2) 10ºю.ш. 20ºз.д.; 3) 10ºю.ш.
40ºз.д.; 4) 30ºю.ш. 40ºз.д.
Решение: 1 и 4.
Пояснение-величина дуги параллели
уменьшается от экватора к полюсам.На
параллели 30ºю.ш. величина дуги
параллели будет меньше, чем на
параллели 10ºю.ш.
14. Задача 6.
Страна Х имеет сухопутную границу с несколькими
другими. В таблице приведены сведения о пяти
соседях. Определите их и саму страну Х (названия стран
впишите в лист ответов). 1
1.Здесь начинается самая полноводная река материка.
2. Крупнейший производитель железной руды среди
стран материка.
3.Не имеет выхода ни к высочайшей горной системе
материка, ни к океану.
4.Срединно-восточную часть страны занимает
зерноводческо-скотоводческая природно-
хозяйственная область, название которой с языка кечуа
переводится как «равнина».
5. Здесь, в меридионально вытянутой пустыне, жёсткий
аридный климат которой формируется под влиянием
холодного морского течения у западных берегов,
16. Задача 7.
Поле, засеянное под овёс, на карте
масштабом 1:50000 имеет форму
прямоугольника со сторонами 1.6 и 1.2
см.
Рассчитайте потребность в семенном
материале и прогнозируемый урожай (в
центнерах), если в землю вносится семян
200 кг/га, и производители планируют
добиться средней урожайности в 24 ц/га.
Решение запишите в таблицу.
17. Решение:
1. Расчёт соотношения площади на карте и на
местности с использованием масштаба
на карте 1 см = 500 м на местности
на карте 1 см2 = 250000 м2 = 25 га на местности
2. Расчёт площади поля на карте (см2)
1.6 × 1.2 = 1.92 см2
3. Расчёт площади поля на местности (га)
1.92 × 25= 48 га
4. Расчёт потребности в семенном материале (ц)
48 × 200 = 9600 кг = 96 ц
5. Расчёт сбора урожая (ц)
48 × 24 = 1152 ц
18. Задача 8. На рисунке приведена
климатограмма для
метеостанции вблизи крайней
южной точки одного из
материков.
1. Назовите эту точку.
2 Назовите столицу страны,
где она расположена.
3. Назовите тип климата (если
нужно, сектор), в котором
расположена эта точка.
4. Укажите московское время в
момент кульминации Солнца
над этой точкой сегодня.
Приведите решение.
19. Решение:
1) мыс Игольный
2) Претория
3) субтропический средиземноморский
(южное полушарие)
4) 13.44 ± 5 минут (в решении отражается
умение переводить градусы долготы в
единицы времени, знание принципов
деления Земли на часовые пояса, декретного
времени)
20. Задача 9.
Построить климатодиаграмму по
следующим данным:
А)температура: январь +1 С, март +8 С,
май +15 С, июль +17 С, сентябрь +13 С,
ноябрь +8 С.
Б)осадки: январь-100 мм, март 80 мм,
май 60 мм, июль 150 мм, сентябрь 110
мм, ноябрь 140 мм.
Определить, какому типу климата
соответствуют перечисленные данные.
21. Задача 10. Определение гидрографической
характеристики реки с использованием
топографической карты-25 б
По топографической карте для названной
реки необходимо:
1)Определить исток и устье
2) Определить географические координаты
истока и устья
3) Определить уклон реки
4) Определить длину реки и притоков
5) Определить коэффициент извилистости
реки
29. Решение:
Построение блок-диаграммы: а — фрагмент
топографической карты; б — тот же фрагмент,
сориентированный нужным образом; в —
преобразованный фрагмент карты; г —
первые горизонтали, перенесенные на
кальку; д — весь рисунок горизонталей на
кальке; е — законченный вид верхней
поверхности блок-диаграммы
Блок-диаграммой называется перспективное
изображение участка земной или водной
поверхности в сочетании с вертикальными
разрезами, то есть рисунок участка земной
коры или водной толщи, как бы вырезанного
из своего окружения.
32. Областной тур (практический )
Вопросы олимпиады по географии (9 кл) 2018 г.
Задача 12.
В бессточный водоём впадает река, на берегу которой
на расстоянии и 80 км от устья построен
промышленный завод. В результате аварии на заводе в
течение одних суток в реку производился сброс сточных
вод расходом 30 л /сек.Какое количество
загрязняющего вещества попадёт в результате аварии в
водоём, если концентрация загрязняющего вещества в
водах реки ниже сброса составляла 12 мг/л? Расчётная
ширина реки ниже сброса составляет 200 м, скорость
потока -0,72 м/сек, глубина потока -2,0 м, температура
воды 10 ⁰ С .Через какое время после начала сброса
сточных вод загрязнение достигнет водоёма?
33. .
Решение :
1.Узнаем объём воды, протекающий через площадь
поперечного сечения реки за секунду.
S=a+b/2·h, где а-ширина реки, b-ширина дна реки(они равны
ширине реки или 2а) ,h-глубина реки.Q=S·V ,где Q-расход
воды,S-площадь поперечного сечения реки, V-скорость
течения реки.
Q=2·200м/2·2м·0,72 м/сек=288 м ³/сек
2.Затем надо узнать объём воды , протекающий через
площадь поперечного сечения реки за сутки и количество
вредных веществ, сброшенных в водоём за сутки
В сутках 86400секунд
Q(сутки)=288 м ³/сек · 86400сек=24883200м ³
Вредных веществ =30л/сек ·86400сек=2592000л
3.Период, за который загрязнение достигнет водоёма
80000м:0,72 м/сек=111 111сек или 1,3 суток или 1 сутки и 8
часов
34. Задания 1 этапа республиканской
олимпиады по географии 10-11 класс 2019
год
Задача 13.
На каком меридиане расположен пункт, если
известно что в полночь по времени
Гринвичского меридиана местное солнечное
время в нём 22 ч.Ход ваших рассуждений
запишите.
35. Пояснение для задач на определение времени и
долгота местности.
Местное время любой точки на Земле зависит от ее
долготы. При движении на запад от начального
меридиана местное время отстает от всемирного на 1
ч каждые 15° долготы. Кратность, равная 15°,
объясняется просто: Солнце «обходит» Землю,
описывая полный круг (360°), за 24 ч, т.е. угловая
скорость его движения по небосклону составляет 15°
в час. Таким образом, если на Гринвичском
меридиане (долгота 0°) 6 ч вечера, то на 75° з.д.
местное время будет 1 ч дня, на 120° з.д. – 10 ч утра, а
на 45° в.д. – 9 ч вечера. Значение долготы для пункта,
расположенного к западу от Гринвича, можно
вычислить, если вычесть значение местного
солнечного времени, определенное
астрономическими наблюдениями, из значения
всемирного времени, полученного по радиосигналам
36. Решение-
1)24ч-22ч=2 часа
2)2 часа=120 минут,
За 4 минуты Земля поворачивается
на 1 °,следовательно
3)120 минут/4 минуты=30° з.д.
Ответ-30°з.д.
37. Задача 14.
Какая долгота города (областного центра Украины),
если его местное время отличается от местного
времени Лондона на 2 часа 12 минут?
Решение:
1. Переводим 2 часа 12' в минуты: 2 часа 12'
*60=132'
2. Зная, что Земля оборачивается на 1 ° за 4
минуты, узнаем, на сколько градусов обернется Земля
за 132':
132 ': 4‘=33°
3. Так как долгота г. Лондона - 0 °, а Земля
обернулась за 2 часа 12 минут на 33°, то долгота
областного центра Украины будет - 33° в.д.
4. Находим на карте атласа областной центр
Украины, имеющий данную долготу
38. Задача 15.
Санкт-Петербург и Киев находятся почти
на одном меридиане. 22 июня в
полдень Солнце в Санкт-Петербурге
возвышается над горизонтом на 53°30, а
в Киеве в этот момент- на 61,5°. Каково
расстояние между городами в градусах
и километрах?
39. Решение:
Находим координаты городов Санкт-Петербург и
Киев по формуле
h = 90 ° – (ϕ ± ϕ ‘),где h-высота Солнца; ϕ-
географическая широта; ϕ ‘-широта точки, где
Солнце в это время в зените.
22 июня Солнце в зените над северным тропиком-
широта 23 °27 ‘ или 23,5 °или
23 ° 30‘.
ϕ Санкт-Петербурга=90°- (53°30 ‘-23 ° 30‘)=60°
Φ Киева-90-(61,5°-23,5°)=52°
2.Находим разницу широт двух городов
60 ° -52 ° =8 ° и расстояние между городами, зная что
на меридиане 1 °=111 км
111 км·8 °=888км
40. Задача 16.
Туристы наметили такой маршрут: из
пункта А, расположенного на 35° с.
ш., они решили пройти на север 555
км, потом на восток - 555 км, затем
повернуть на юг и пройти 555 км и,
наконец, на запад - еше 555 км.
Смогут ли туристы вернуться в пункт
А, если считать, что длина дуги 1° по
меридиану равна 111,1 км?
41. Решение:
1. Туристы из пункта А прошли в северном
направлении 5°, т. е.:
≈
555км : 111,1 км 5°
≈
2. Повернув на восток, туристы двигались уже
вдоль 40е с. ш., на ко торой длина дуги 1° =
85,395 км или 1° = 85,3 км. Дальше узнаем, на
сколько градусов туристы продвинулись на
восток вдоль 40° с. ш., пройдя 555 км:
555 км : 85,3 км/град. 6,5°
≈
3. Какое расстояние туристы прошли вдоль
40° с.ш., пройдя 6,5°: 85395 км х 6,5° = 553,067
км.
42. 4. Повернув на юг, туристы прошли 555 км и
снова попали на 35°с.ш., где длина дуги 1°= 91,290
км, они пошли на запад.
5. Затем нужно узнать, какое расстояние пройдут
туристы в западном направлении, двигаясь вдоль
35° с. ш., чтобы прийти в пункт А. 91,290 км х 6,5°
= 593,385 км.
6. Таким образом, чтобы попасть в пункт А, они
должны дополнительно пройти еще 38,385 км, т.
е.: 593,385 км - 555,067 км = 38,318 км.
Ответ: Нет, туристы не смогут вернуться в пункт А,
потому что дуги параллелей между меридианами
на разных широтах имеют разную длину. Чтобы
прийти в пункт А, туристы должны пройти
дополнительно на запад еще около 38 км 318 м.
43. В таблице вам даны названия лидеров производства
(названия компании и торговых марок) по разным
отраслям. Установите соответствие между
предприятиями и городами, а также укажите, какую
продукцию они производят.
Задача 17.
Компания или
торговая марка
Продукция Область (город)
базирование
«Тулпар-Тальго»
«Султан»
«Баян Сулу»
«Химфарм»
«Цесна»
«СарыаркаАвтоПром»
«АрселорМитл»
«Зенит»
44. Таблица 2 – Объекты культурного наследия ЮНЕСКО
Задача 18.
Объекты культурного наследия ЮНЕСКО Страна
1) Исторический центр города Брюгге А) Румыния
2) Дворец и парк Фонтебло Б) Перу
3) Ветряные мельницы в районе Киндердейк-Элсхаут В) Мексика
4) Стоунхендж Г) Великобритания
5) Древний город инков Мачу Пикчу Д) Нидерланды
6) Монастыри Метеоры Е) Бельгия
7) Ландшафт плантаций агавы и старинные
предприятия по производству текилы
Ж) Франция
8) Древний город Петра З) Швеция
9) Деревни с укрепленными церквями в Трансильвании И) Греция
10) Лапландия К) Иордания
45. Пользуясь знаниями по географии, полученными в
предыдущие годы, определите общий признак всех пяти
объектов, собранных в каждой логической цепочке.
Найдите географический объект, который является «белой
вороной» (отличается от других в группе), и объясните
свой выбор. Предложите своё продолжение логического
ряда (приведите по одному примеру, который будет
верным для каждой цепочки). Ответы занесите в таблицу.
1) Швейцария – Австрия – Чехия – Нидерланды –
Люксембург
2) Ока – Миссури – Витим – Иртыш – Ангара
3) Канберра – Вашингтон – Лондон – Оттава – Претория
4) тайга – широколиственные леса – тундра – степи –
лесостепи
5) Филиппины – Вьетнам – Китай – Малайзия – Индонезия
Задача 19.
46. Ниже указаны флаги 15 международных организаций
и объединений государств мира различной
направленности, существующие в мире на настоящий
момент (на вторую половину 2018 года). Укажите
полное (и общепринятое сокращённое) название
каждой из организаций.
11.
Задача 20
51. Литература:
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8.Интернет –ресурсы:http://www.eidos.techno.ru/,дистанционная обучающая олимпиада по географии ДООГ-2006.
9 «Интересная география».Методическое пособие по подготовке к олимпиадам и конкурсам по географии. Сборник казахстанских,
российских, украинских, международных олимпиадных и конкурсных задач по географии разных лет. –Костанай,2013 г.,-230 с.
10.Стивен Кунха, А.С.Наумов Как готовиться к олимпиаде по географии, Москва, АСТ , «Астрель», 2007 год.
11.Школьные олимпиады география 6-11 классы. Методическое пособие. Под редакцией О.А.Климановой и А.С.Наумова.
«Дрофа» ,2002 год.
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14.О.Н.Горбатова.География.6-11 классы.Технология решения творческих задач. «Учитель», Волгоград, 2011 год.
15.Г.П.Пивоварова. Занимательная география. Москва, «Просвещение», 1998 год.