A better way to capture consistent data using data layers and tag managers
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Ever wanted to know what a data layer is or how to use one effectively? Have you heard about the tag management trend in Digital Analytics right now and wanted to know what its all about? Edward's talk will answer all of these questions and more! Join us to hear Edward talk about the ins and outs of tag management and using data layers effectively.
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Analytical study of chatbots including Indian players
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It tells about the gaming app which recognize the gaminf capable of the system fir the fullfillment of the data required for the analysis
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A better way to capture consistent data using data layers and tag managers
- 1. Data Layers & Tag Managers Edward Hor
- 2. MIRUM AGENCY 2015 Agenda. 01 02 03 What is a Data Layer? How does it benefit me? What is a Tag Manager? 04 Why use a Tag Manager? 05 Use of Data Layer & Tag Manager
- 3. MIRUM AGENCY 2015 What is a Data Layer? data-layer = { page: { channel: consumer pageInfo: { pageName : consumer/mens/shoes, pageTitle : Leeroys Mens Shoes pageURL : http://www.leeroys.com/consumer/mens/shoes/index.html }, hierarchy: { level1 : Consumer, level2 : Mens, level3 : Shoes } } Javascript object Dynamic
- 4. MIRUM AGENCY 2015 How does it benefit me? Accessible Consistent data Dynamic data Tool agnostic Data Layers
- 5. MIRUM AGENCY 2015 What is a Tag Manager? Page Info User Interactions eCommerce Tag Manager Online Analytics Marketing Monitoring Tools
- 6. MIRUM AGENCY 2015 Why use a tag manager? Few lines to deploy Version control Publishing roles No deployment windows Event listening Rules based Grab data from elements
- 7. MIRUM AGENCY 2015 Use of data layers with a tag manager. Page Info User Interactions eCommerce Tag Manager Online Analytics Marketing Monitoring Tools DataLayer