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A Brief Intro to Branding

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Elizabeth Brown
Elizabeth Brown

This is extremely brief and to the point. We'll be posting a more complete version in the near future.

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A Brief Intro to Branding Brought to you by
A brand is not.. A logo A trademark Tagline Slogan Business Card Mission Statement Advertising Marketing Products and Services
A brand is..Emotions, values, associations, expectations resulting from an experience with your business or organization
Positive Impact of Branding Experiences organization first-hand Builds Emotional Value Client seeks help Recommends you to a friend
Develop & Maintain Your Brand Reflect your values through positioning and consistency with.. how you handle clients how you work with partners website and social media marketing materials products and services
The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. Philip Kotler
A Brief Intro to Branding

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A Brief Intro to Branding

  • 1. A Brief Intro to Branding Brought to you by
  • 2. A brand is not.. A logo A trademark Tagline Slogan Business Card Mission Statement Advertising Marketing Products and Services
  • 3. A brand is..Emotions, values, associations, expectations resulting from an experience with your business or organization
  • 4. Positive Impact of Branding Experiences organization first-hand Builds Emotional Value Client seeks help Recommends you to a friend
  • 5. Develop & Maintain Your Brand Reflect your values through positioning and consistency with.. how you handle clients how you work with partners website and social media marketing materials products and services
  • 6. The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. Philip Kotler