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A British national15

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Philip Larmett

Philip Larmett has had an international career spanning the Netherlands, former Soviet Union, Eastern Europe, and Central Asia. He has worked in advertising, media, marketing, translation, and English language teaching. Throughout his career, he has gained extensive experience in media planning, research, and training local staff. Most recently, he has worked as a lecturer in marketing and taught English classes in Kyiv, Ukraine, combining his media consultancy work with English teaching.

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Brief Resume Philip Larmett February 27, 2015 A British national, Philip spent most of his career in Netherlands & former Soviet Union. Early years Philipspenthisformative yearsonafarm neara small markettowntothe northof Manchester,North WestEngland.He waseducatedat the local grammar school.Hisfatherran the farm and a small business. Philipwentontostudyfor a degree inDutchat the Universityof London. PhilipthentaughtEnglishforayear ina state grammarschool in Antwerp,Belgium&didfurtherstudyin the comparative historyof the Dutch andEnglishlanguagesatthe Universityof Antwerp.He alsoworkedas an Englishteacher/trainerforseveral summercampswiththe EF organisation,takingstudygroupsfrom Belgium. For a fewyearshe workedas an Exportrepresentative foraBritishshoe company,KShoes,basedinNorth- WestEngland.His territorywasScandinavia,Germanyandthe Netherlands.Throughhiswork,he gaineda rudimentaryknowledgeof the Scandinavianlanguages. Netherlands His nextstepwasworkingasa translatorfor the Dutch governmentinThe Hague. His firstpositioninmedia&marketingwaswiththe largestDutchdailynewspaper,De Telegraaf,where he firstacquired suchskillsasmediaplanning, research&consumertargeting.He workedonmediasurveys ¡°DecisionMakers84, 88 & 90¡± before movingto a new branch of Japanese adagency,Hakuhodo,asmedia director.There he built&headeda teamof 8 staff coordinatingmediaactivityacrossthe whole of Europe for multinational companies,suchasCanon,Nissin,Yakult. In that period,Philipcompletedhisspecialistmarketingeducationwiththe NetherlandsInstitute of Marketing(NIMA) andalsoreceivedadiplomain international advertisingfromthe IAA. Eastern Europe His advertisingcareerthentookhimtoEastern Europe;firstto Polandin1997 andthenon to Russiain 1998: 8 hecticbutveryproductive yearsinone of the world'sfastestgrowingnew markets, basedfirstin Moscow and thenStPetersburg.¡°Inthat time,Ihelpedbuildasmall media operationintoone of the marketleadersinRussia,OptimumMediaOMD,which became partof the Omnicomgroup.¡±Asthe market and agency grew,Philiphelpedthe companyestablishbranchofficesinUkraine,AlmatyandStPetersburg and trainedlocal staff inthe complexitiesof mediaplanningandbuying. He switchedtoPrague early2007, to take up a regional managementpositionwithinOmnicomMedia Group. In November2007 he wentback East: to unpredictable Ukraine,workingforMediavest,partof Publicis Groupe Media. The global crisis2008 affectedUkraine seriously: hiscontractwas prematurely ended. "At thispointIstartedto divide mytime betweenfreelance advertisingandEnglishteachingassignments."
ResumePhilipLarmett (cont) He joinedBBDOKyivlaterin 2009, as directorof strategy.¡°Inthisrole,I am pleasedtohave contributedtosome prizewinningcampaigns. 2 Effiesin2 years,includingthe EffieGrandPrix for PEPSI(2010).¡± ThroughouthisperiodinRussiaandUkraine, Philip has beeninvolvedinin-companytraining:teaching businessEnglish,presentationskillsandotherwise passingonhisexperiencetothe nextgeneration.He alsocompletedthe Executive MBA course at the StockholmSchool of EconomicsinSt Petersburg. In Kyiv,he appearedasa guestspeakerfora marketinginstitute,specialisingonthe advertising process. He alsotookon teachingassignmentsinEnglish(andDutch) forlocal language schools. PhilipmovedtoAlmaty,Kazakhstanin2011, fora brief assignment,butcouldn'tsettleandreturnedto Kyiv,whichhadbythenbecome hishome. Back in Kyiv,from 2012, Philip hascontinued tocombine hismediaconsultancyandhisEnglishteaching work. Of one of hisprojects,he said: ¡°At presentI'minvolvedinanewmediaconsultancyventure,withsupportfromaLondonspecialist media auditagency,EMM International,andoffertheirservice onthe local Ukrainianmarket.¡± More recently,in2013, he was invitedtobecome alecturerinmarketingatthe EdinburghBusinessSchool, Kyivbranch,and has tutoredEnglishclassestothe Cambridge examinations(FCE,CAEadvancedlevel),and businessEnglish(BEC) forGrade Education, aCambridge EnglishLanguage AssessmentAuthorisedCentrein central Kyiv. In late 2014, whenthe opportunityarose,he enrolledon,andsuccessfullycompleted,the CELTA course. On receivinghiscertificate,he commented: ¡°Thisjust goesto prove thatit¡¯snevertoolate to learnsomethingnew.A lotof the methodologyand conceptsjustdidn¡¯texistwhenIwasinacademiclife atthe otherendof mycareer. Language teachinghas movedonwiththe times.AndI have anothercertificate tolaminate anddisplayonmywall!¡± A recent photo of Philip Larmett

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A British national15

  • 1. Brief Resume Philip Larmett February 27, 2015 A British national, Philip spent most of his career in Netherlands & former Soviet Union. Early years Philipspenthisformative yearsonafarm neara small markettowntothe northof Manchester,North WestEngland.He waseducatedat the local grammar school.Hisfatherran the farm and a small business. Philipwentontostudyfor a degree inDutchat the Universityof London. PhilipthentaughtEnglishforayear ina state grammarschool in Antwerp,Belgium&didfurtherstudyin the comparative historyof the Dutch andEnglishlanguagesatthe Universityof Antwerp.He alsoworkedas an Englishteacher/trainerforseveral summercampswiththe EF organisation,takingstudygroupsfrom Belgium. For a fewyearshe workedas an Exportrepresentative foraBritishshoe company,KShoes,basedinNorth- WestEngland.His territorywasScandinavia,Germanyandthe Netherlands.Throughhiswork,he gaineda rudimentaryknowledgeof the Scandinavianlanguages. Netherlands His nextstepwasworkingasa translatorfor the Dutch governmentinThe Hague. His firstpositioninmedia&marketingwaswiththe largestDutchdailynewspaper,De Telegraaf,where he firstacquired suchskillsasmediaplanning, research&consumertargeting.He workedonmediasurveys ¡°DecisionMakers84, 88 & 90¡± before movingto a new branch of Japanese adagency,Hakuhodo,asmedia director.There he built&headeda teamof 8 staff coordinatingmediaactivityacrossthe whole of Europe for multinational companies,suchasCanon,Nissin,Yakult. In that period,Philipcompletedhisspecialistmarketingeducationwiththe NetherlandsInstitute of Marketing(NIMA) andalsoreceivedadiplomain international advertisingfromthe IAA. Eastern Europe His advertisingcareerthentookhimtoEastern Europe;firstto Polandin1997 andthenon to Russiain 1998: 8 hecticbutveryproductive yearsinone of the world'sfastestgrowingnew markets, basedfirstin Moscow and thenStPetersburg.¡°Inthat time,Ihelpedbuildasmall media operationintoone of the marketleadersinRussia,OptimumMediaOMD,which became partof the Omnicomgroup.¡±Asthe market and agency grew,Philiphelpedthe companyestablishbranchofficesinUkraine,AlmatyandStPetersburg and trainedlocal staff inthe complexitiesof mediaplanningandbuying. He switchedtoPrague early2007, to take up a regional managementpositionwithinOmnicomMedia Group. In November2007 he wentback East: to unpredictable Ukraine,workingforMediavest,partof Publicis Groupe Media. The global crisis2008 affectedUkraine seriously: hiscontractwas prematurely ended. "At thispointIstartedto divide mytime betweenfreelance advertisingandEnglishteachingassignments."
  • 2. ResumePhilipLarmett (cont) He joinedBBDOKyivlaterin 2009, as directorof strategy.¡°Inthisrole,I am pleasedtohave contributedtosome prizewinningcampaigns. 2 Effiesin2 years,includingthe EffieGrandPrix for PEPSI(2010).¡± ThroughouthisperiodinRussiaandUkraine, Philip has beeninvolvedinin-companytraining:teaching businessEnglish,presentationskillsandotherwise passingonhisexperiencetothe nextgeneration.He alsocompletedthe Executive MBA course at the StockholmSchool of EconomicsinSt Petersburg. In Kyiv,he appearedasa guestspeakerfora marketinginstitute,specialisingonthe advertising process. He alsotookon teachingassignmentsinEnglish(andDutch) forlocal language schools. PhilipmovedtoAlmaty,Kazakhstanin2011, fora brief assignment,butcouldn'tsettleandreturnedto Kyiv,whichhadbythenbecome hishome. Back in Kyiv,from 2012, Philip hascontinued tocombine hismediaconsultancyandhisEnglishteaching work. Of one of hisprojects,he said: ¡°At presentI'minvolvedinanewmediaconsultancyventure,withsupportfromaLondonspecialist media auditagency,EMM International,andoffertheirservice onthe local Ukrainianmarket.¡± More recently,in2013, he was invitedtobecome alecturerinmarketingatthe EdinburghBusinessSchool, Kyivbranch,and has tutoredEnglishclassestothe Cambridge examinations(FCE,CAEadvancedlevel),and businessEnglish(BEC) forGrade Education, aCambridge EnglishLanguage AssessmentAuthorisedCentrein central Kyiv. In late 2014, whenthe opportunityarose,he enrolledon,andsuccessfullycompleted,the CELTA course. On receivinghiscertificate,he commented: ¡°Thisjust goesto prove thatit¡¯snevertoolate to learnsomethingnew.A lotof the methodologyand conceptsjustdidn¡¯texistwhenIwasinacademiclife atthe otherendof mycareer. Language teachinghas movedonwiththe times.AndI have anothercertificate tolaminate anddisplayonmywall!¡± A recent photo of Philip Larmett