A Content Marketing Fairy Tale by @PStaunstrup
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The story of Hansel and Gretel illustrates the effectiveness of content marketing by showing how they shifted from traditional advertising methods to creating valuable content that addressed the needs of witches. By uncovering that witches required a special substance found in almonds, they generated engaging content which ultimately led to a significant reduction in child snatchings and improved community relations. Their successful approach not only solved their village's problem but also resulted in financial gain by establishing an e-commerce site targeting witches.
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Den vanligaste anledningen att f旦retag misslyckas med content marketing 辰r att de inte har en plan, en strategi, f旦r vad de ska g旦ra och hur de ska g旦ra det. H辰r g奪r jag igenom steg f旦r steg vad jag tycker ska finnas med i din plan f旦r content marketing. Du f奪r 辰ven fem grundbultar f旦r att f奪 din plan att fungera. Mer information hittar du p奪 staunstrup.se
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Vad inneb辰r digital transformation i st旦rre f旦retag, vilka 辰r f旦r- och nackdelarna? Vad inneb辰r Digital disruption eller darwinism? Hur kan man komma ig奪ng med digital f旦r辰ndring i en stor organisation? Detta 辰r bilderna fr奪n en f旦rel辰sning jag h旦ll p奪 Berghs i maj 2015State of Native Advertising in Sweden by @PStaunstrup
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The document outlines 12 common pitfalls in content marketing, referred to as 'monsters,' and provides solutions to overcome them. Key issues include the lack of a long-term strategy, absence of clear goals, inconsistent content production, and failure to properly distribute and reuse content. By addressing these challenges and focusing on target audience needs, companies can improve their content marketing effectiveness.Ad
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A Content Marketing Fairy Tale by @PStaunstrup
- 2. pontus staunstrup Still not convinced about Content Marketing? Or do you need to convince someone else? Lets try an old story. Let me tell you about Hansel and Gretel and the scary witches. Are you sitting comfortably? Then well begin. 油 Once upon a time. 油
- 3. pontus staunstrup there was a brother and a sister called Hansel and Gretel. They lived in a small village near a large, dark forest. 油 Now, Hansel and Gretel were very poor. But life would still have been good if not for all the witches who lived in the forest. They were constantly trying to snatch children from the village. 油
- 4. pontus staunstrup The villagers had tried everything to make the witches stop. They put up big signs, they ran ads on the radio and television, and even used banners on local websites (and you know how desperate that is). 油 But one day Hansel and Gretel came up with an idea. No one had ever tried to find out why the witches were snatching children. All the efforts had gone into getting them to stop.油 油
- 5. pontus staunstrup So Hansel and Gretel did some research. They read everything they could find on witches, and visited their special scary forums. They even hung out on the biggest social network for witches - Witcher. 油 What they found out was astonishing. Witches needed children for a very simple reason to survive. But what they didn't know was that the thing they needed - a special substance called innocentia - could be found in ordinary almonds.油 油
- 6. pontus staunstrup Hansel and Gretel decided to try something new. Instead of ads, banners and signs they created content that was really useful to witches, that helped them solve everyday problems (witches have a lot of those). And in every piece of content they also mentioned that almonds contained innocentia. 油 They started out with small nuggets of content, filled with useful tips and tricks, and easy for a stressed modern witch to engage with. Short articles, infographics and film clips. 油
- 7. pontus staunstrup Hansel and Gretel put a lot of effort into distribution. They made sure their content was shared on Witcher, available in the scary forums, and they even did a direct mail campaign not all witches are into digital.油 油 They added more in-depth content - case studies, white papers, webinars with even more useful information. And of course, a lot of it was about how easy it would be to switch from snacking on kids to just eating a handful of almonds. 油
- 8. pontus staunstrup Hansel and Gretel worked away with their content, tweaking, sharing and trying out new ways to reach the witches. And little by little their work paid off. The talk on Witcher and in the forums was all about almonds, and how great it would be not having to trick kids with candy. In particular they liked the idea of all the money they could save on not having to build entire houses made out of gingerbread.
- 9. pontus staunstrup Slowly the attacks on kids came to an end. There were still some die-hard, old fashioned witches that refused to change, but most of the witches had changed to almonds. The kids in the village even started to play outside again. Hansel and Gretel were praised by the village elders for the astonishing ROI they had achieved. This meant that the village wouldnt have to pay for all those TV and radio ads anymore.
- 10. pontus staunstrup Hansel and Gretel lived happily ever after. In fact they became very, very rich. They started an e-commerce site targeting witches, with a great selection of almonds, black cats and pointy hats. THE END
- 11. pontus staunstrup I hope you liked this story. But even more I hope it helped you explain the benefits of content marketing to someone to yourself, to your colleagues or to your manager. And if you want to find out more, visit staunstrup.se/en Good luck with your content marketing!
- 12. Questions, comments? Ask away! Or drop me a line if you need some help. @PStaunstrup https://www.linkedin.com/ in/pontusstaunstrup www.staunstrup.se pontus staunstrup pontus@staunstrup.se