A european alignment framework for Corporate Social Responsability
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The document discusses several topics related to national plans for various European countries: 1) It provides guidance for subsidiary planning and budget allocation for national plan marketing efforts. 2) It discusses priorities that national plans should follow, including priorities around cloud, mobile, SMBs, youth education, and aligning with European political agendas. 3) It notes that most subsidiaries are showing positive results this quarter but some still face challenges in public cloud, private cloud, and education devices against targets.
A european alignment framework for Corporate Social Responsability
- 2. Key Activities Planning Budgeting Finalization ROB Corp FY Field Execution Playbook is available now to provide detailed guidance for subsidiary planning An Excel file with all Go- Dos and activities with the Priorities, Services, MBS and Partners, for easy reference and sorting Advocating for and acquiring budget to support National Plan marketing efforts is a success measure of every National Plan. A portion of the M&O marketing communication budget should be allocated to Real Impact PR and marketing efforts targeting government and national elites. National Plans for FY need to be revised, updated and posted by end ofJuly TBD Field FY planning should already be started in your geography with the SAW process officially kicked off. The National Plan rhythm owner should work with their M&O leaders to ensure that local budgets are allocated for National Plan. EU Framework for National Plan Alignment operational calls with D3, CEE, WE and EU LCA NP stakeholders following successful rhythm of in prvious FY
- 3. Trust in the Cloud Russian Crisis Youth UnemploymentCompetitiveness EuroscepticismNSA/Prism/Privacy Win back Government/ Enterprise and consumers thrust in the cloud Improve local engagement with PDMs with our Value Proposition for Cities Improve the competitiveness of SMBs trough Public Cloud Services Improve Employability of youth through better IT education National cloud SMEs and the Cloud Youth & EDU National Plan priorities should follow Microsoft priorities European agenda priorities Cloud first, Mobile first EU Institutions Plan NP/EU should be customized to the local political agenda CityNext Toolbox Cloud Maturity Model Microsoft CityNext landing framework Cloud & SMBs NP framework Cyber- security implem. guidance YouthSpark activities
- 4. 4 Data Privacy and Sovereignty GM engagement & NP RoB consistency Telling the "One Microsoft" Story Engagement with relevant Policy Makers Government procurement preference More subs in Europe are green this quarter, with only Poland in red, Russia and Italy in yellow, as PS teams see portion of the expiring PS revenue now as shown with the Revenue at risk tool. PS Q3 revenue VTB 14 out of 23 subs are showing positive VTB in Q3, driving PS revenue in Europe to green. But pxoxies for public cloud, private cloud and devices in educ are still showig issues in most of the countries against scorecard targets. Although the NSA issue is creating a more challenging environment, we see strong Gov Elites engagement in most of the countries with specific plans to maximize the impact of the Article29 endorsement. No regulatory issues raised during the last 9 months. From an EU perspective, IGES scores remain solid. FY14 brings a new elites CRM mapping tool, with dedicated LCA PR and campaigns to build image and reputation to the elite policy maker community. The European storytelling framework has been endorsed by all key stakeholders; key campaigns are identified and being worked as stakeholders' plans are falling into place; earned/owned media being integrated - especially online. NP outputs in real impact stories form the basis of all proactive corporate PR communications. Best examples are the Berlin Center and the EU Microsoft Centre, both serving as core platforms for bring the One MSFT story to life. Most subs in Europe are showing a consistent NP v-team execution capabilities lead by the GM. There are only few subs where we see room for improvement. The NSA topic is lengthening public cloud sales cycles, increasing cost of sales and giving opportunity for the European cloud providers to make the case, although the impact varies from country to country in Europe, in general, the permanent background noise in the media is impacting negatively the policy debate in the context of security and privacy. The model clauses recommendation may nevertheless impact positively the debate in the coming quarters. Fortunately enough, the reasoned endorsement letter from Article29 will change the debate and the perception with a beneficial impact of Microsoft being the only company having the endorsement.
- 5. National Plan Full Deck Austria Denmark Ireland Netherlands Portugal Sweden France UK CzechRepublic Hungary Romania Slovakia Austria Belgium Denmark Finland Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland France Germany UK Brussels CzechRepublic Greece Hungary Poland Romania Russia Slovakia Ukraine National Cloud Deals CityNext SMEs and the Cloud Cyber Security Youth & Employability Country NP Alignment Framework Link to Full Deck