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Attention Institute
Everybody knows what attention is
- William James (1890)
How to create attention?
1) Thought
creates friction energy
2) Imagination
unlocks source energy
3) Alignment
creates group energy
How to receive attention?
1) From inner source
this is when one is in flow
2) Attention follows Attention
Look!  one can guide attention.
3) Demand (negative attention)
The body doesn't care good or bad.
How to spend attention?
1) On resistance
Resistance is the opposite of acceptance.
Resistance = the light bulb
(creating both light  thought; and heat  emotions)
Resistance = the fuel for change
Flow = superconductivity (= no resistance)
2) On experience
To experience is the opposite of wanting.
To experience means to re-collect one's attention
How to store attention?
1) I am not sure this is possible.
Can one store a river?
How to dilute attention?
This is about the quality of attention.
1) Importance
Something that is important to me, creates a
void which attracts attention. The thing
becomes charged with attention.
2) Judgment
An opinion is a frozen amount of attention.
Like a muscle knot, it hurts.
Questions are the massage to release them.
How to accelerate attention?
1) Increase the attention income per second.
See How to receive attention?
2) Decrease the attention spending per second.
See How to spend attention?
How to measure attention?
1) Attention bookkeeping
Plus / Debit = equity (Dutch: own power)
Minus / Credit = debt (Dutch: to blame)
2) Solvency
Debt ratio = how much attention do we borrow
from other people, as a percentage of our own
capacity?
How to control attention?
1) This is what the Attention Institute is about.
To find out how to create, take in, spend, and
control one's attention house keeping.
2) To really understand attention, think of
attention as money. You pay attention.
3) Questions:
 How does attention arrive in your purse?
 How does attention leave from your purse?
More about Attention
http://www.attentioninstitute.com
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Attention Institute Presentation

  • 1. Attention Institute Everybody knows what attention is - William James (1890)
  • 2. How to create attention? 1) Thought creates friction energy 2) Imagination unlocks source energy 3) Alignment creates group energy
  • 3. How to receive attention? 1) From inner source this is when one is in flow 2) Attention follows Attention Look! one can guide attention. 3) Demand (negative attention) The body doesn't care good or bad.
  • 4. How to spend attention? 1) On resistance Resistance is the opposite of acceptance. Resistance = the light bulb (creating both light thought; and heat emotions) Resistance = the fuel for change Flow = superconductivity (= no resistance) 2) On experience To experience is the opposite of wanting. To experience means to re-collect one's attention
  • 5. How to store attention? 1) I am not sure this is possible. Can one store a river?
  • 6. How to dilute attention? This is about the quality of attention. 1) Importance Something that is important to me, creates a void which attracts attention. The thing becomes charged with attention. 2) Judgment An opinion is a frozen amount of attention. Like a muscle knot, it hurts. Questions are the massage to release them.
  • 7. How to accelerate attention? 1) Increase the attention income per second. See How to receive attention? 2) Decrease the attention spending per second. See How to spend attention?
  • 8. How to measure attention? 1) Attention bookkeeping Plus / Debit = equity (Dutch: own power) Minus / Credit = debt (Dutch: to blame) 2) Solvency Debt ratio = how much attention do we borrow from other people, as a percentage of our own capacity?
  • 9. How to control attention? 1) This is what the Attention Institute is about. To find out how to create, take in, spend, and control one's attention house keeping. 2) To really understand attention, think of attention as money. You pay attention. 3) Questions: How does attention arrive in your purse? How does attention leave from your purse?