A Lasting Marketing Process
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The document outlines a 5-phase process for creating a lasting marketing strategy: 1. Determine goals that will drive the strategy 2. Outline the sales funnel and revise if needed 3. Map out the sales process and estimate conversion percentages 4. Create a web representation of the sales process 5. List tasks and distribute them to the team to take action It emphasizes starting with goals and a strategic sales funnel before taking tactical action, and being willing to change the strategy based on results.
A Lasting Marketing Process
- 1. Creating A Lasting Marketing Process By Juho Tunkelo
- 2. Also Called... Marketing Automation Or Passive Income
- 3. Patience!
- 5. Five Major Phases Before Action 1. Determine Goals That Drive Everything 2. Outline Sales Funnel And Revise If Needed 3. Outline Or Flowchart The Sales Process 4. Turn That Process Into A Web Representation 5. List Sets Of Tasks And Distribute To Team
- 6. 1. Goals Reverse-Engineer It: Money (How Much Revenue Desired) Sales (How Many Transactions To Get There) Opt-Ins (How Many People To Reach That) Traf鍖c (How Many People Coming In)
- 7. 2. Sales Funnel Determine How Much Sales Of Each Product To Reach The Total Goal In High Value Add Services The Sales Funnel Is Traditionally Top-Heavy... Inverted Even
- 8. 3. Sales Process Map Out The Process By Which The Funnel Produces The Required Outcomes Estimate Conversion Percentages, Decision Points Using Industry Averages
- 10. 5. Tasks! Take Page Flows And List All Necessary Pages And Page Types Needing To Be Created Start Creating The Content Required For Each Page - Articles, Videos, Downloadables... Start Outlining The Glue - The Emails And Other Central Messaging!
- 14. You Cannot Make Any Sales Until You Have Offers Online!
- 15. Ideally - It All Starts With An Offer At Least Make Sure You Know Your Offers As You Spring To Action... So You Know Where Its All Leading Up To! Make Sure The Close Is As Strong As Possible - And The Order Con鍖rmation Page Hits All The Right Notes - It All Happens At This Point.
- 16. Just Remember... Act Strategic & Be Willing To Change Strategy!