ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

A M A N D A L E I G H P E N N Y M A R K E T I N G Resume

•
•
Amanda Penny
Amanda Penny

Amanda Penny is seeking a full-time marketing or advertising sales position where she can utilize her 4 years of experience planning and executing advertising efforts for small to medium businesses. She has a bachelor's degree in business administration with a concentration in marketing and has worked as an account executive for Sinclair Broadcasting Group since 2007. Her career objective is to develop and execute marketing solutions to grow market share and maximize profits for businesses.

1 of 1
AMANDA LEIGH PENNY 719 Bryant St Raleigh NC, 27603 Cell (919) 208-1424 al-penny@hotmail.com Marketing/Advertising Sales Profile My objective is to obtain a full-time position where my marketing knowledge, experience, business thinking & interpersonal skills can be utilized to develop & execute marketing/advertising solutions in order to grow market share and maximize the bottom line. Career Profile: Over the last 4 years I have gained valuable experience in how a business operates in order to grow. I have been involved with planning and executing advertising efforts for small to medium sized businesses. I have watched businesses evolve their advertising efforts towards a unique, technical and innovative concept. There's so many ways to advertise these days (whether it's mobile, TV, networking, radio, events, social, etc..) and finding the right fit for your business is essential. I have the ideas to help. EDUCATION University of North Carolina at Wilmington, Wilmington, North Carolina Cameron School of Business, Bachelor of Science, Business Administration, Concentration in Marketing Minor in Psychology Graduated Cum Laude December, 2006; Deans List; 3.4 GPA EXPERIENCE HISTORY Account Executive: Sinclair Broadcasting Group, Raleigh NC August 2007 to present ∙Developing new business clients by cold calling and presenting possible business solutions to help grow their market awareness and build sales ∙Maintaining and continuing to grow already developed business by offering new ideas and business solutions for their current marketing campaigns ∙Developing strong relationships with new and already acquired accounts ∙Ranked Top 30 of out of all Sinclair account executives nation-wide (2008) ∙Maintained steady billing during recession- learned how to modify and adapt to current market transition and how to more easily target consumer behavior (2009) ∙Execute independent businesses’ unique marketing ideas (digital, mobile, events, social media, etc..) ∙New Business leader 1Q and 2Q (2010) Account Executive: JRW Marketing, Raleigh, NC March 2007 to August 2007 ∙Learned business to business sales and implemented techniques ∙Reached daily goals ∙Acquired new customers and retained current customers ∙Trained and interviewed prospective entry level candidates ∙Assisted sales meetings in office Marketing Director Assistant: Chik-Fil-A, Raleigh, NC Summer of 2007 ∙Assisted Marketing Director with events, catering, advertising and new product promotions ∙Learned how to plan, organize and execute promotions in order to further expand brand awareness through sampling, and getting more involved with the community. ∙B2B Sales. Marketing Program Developer: CertaPro, Raleigh, NC Summer of 2007 ∙Expanded new business sales by setting appointments with homeowners for the sales team ∙Created an internship that would effectively develop new leads for sales team ∙Trained interns CORE COMPETENCIES Marketing Campaign Design; New Product launch with Mobile; Market and Consumer Research; Key Accounts Management; Product Positioning; Event Marketing; Increasing Brand Awareness Tactics, Ability to partner and maintain Alliances, online marketing in Social Media and Digital forms; Competitive Analysis; Using Social media to gain consumers’ perspective; Consumer Behavior Targeting; Advertising and Promotional Strategies; Propose ideas to potential/current clients SKILLS Results oriented, Strong communication and interpersonal skills, Successfully build strong relationships with clients/business partners High energy, optimistic thinker, well-suited for an active environment, Proficient in MS Office Suite, Experienced in Event Coordinating/Advertising/Sales (Events Committee chair Renaissance Park 2008-Present), Knowledge in NEW innovative marketing technology

More Related Content

A M A N D A L E I G H P E N N Y M A R K E T I N G Resume

  • 1. AMANDA LEIGH PENNY 719 Bryant St Raleigh NC, 27603 Cell (919) 208-1424 al-penny@hotmail.com Marketing/Advertising Sales Profile My objective is to obtain a full-time position where my marketing knowledge, experience, business thinking & interpersonal skills can be utilized to develop & execute marketing/advertising solutions in order to grow market share and maximize the bottom line. Career Profile: Over the last 4 years I have gained valuable experience in how a business operates in order to grow. I have been involved with planning and executing advertising efforts for small to medium sized businesses. I have watched businesses evolve their advertising efforts towards a unique, technical and innovative concept. There's so many ways to advertise these days (whether it's mobile, TV, networking, radio, events, social, etc..) and finding the right fit for your business is essential. I have the ideas to help. EDUCATION University of North Carolina at Wilmington, Wilmington, North Carolina Cameron School of Business, Bachelor of Science, Business Administration, Concentration in Marketing Minor in Psychology Graduated Cum Laude December, 2006; Deans List; 3.4 GPA EXPERIENCE HISTORY Account Executive: Sinclair Broadcasting Group, Raleigh NC August 2007 to present ∙Developing new business clients by cold calling and presenting possible business solutions to help grow their market awareness and build sales ∙Maintaining and continuing to grow already developed business by offering new ideas and business solutions for their current marketing campaigns ∙Developing strong relationships with new and already acquired accounts ∙Ranked Top 30 of out of all Sinclair account executives nation-wide (2008) ∙Maintained steady billing during recession- learned how to modify and adapt to current market transition and how to more easily target consumer behavior (2009) ∙Execute independent businesses’ unique marketing ideas (digital, mobile, events, social media, etc..) ∙New Business leader 1Q and 2Q (2010) Account Executive: JRW Marketing, Raleigh, NC March 2007 to August 2007 ∙Learned business to business sales and implemented techniques ∙Reached daily goals ∙Acquired new customers and retained current customers ∙Trained and interviewed prospective entry level candidates ∙Assisted sales meetings in office Marketing Director Assistant: Chik-Fil-A, Raleigh, NC Summer of 2007 ∙Assisted Marketing Director with events, catering, advertising and new product promotions ∙Learned how to plan, organize and execute promotions in order to further expand brand awareness through sampling, and getting more involved with the community. ∙B2B Sales. Marketing Program Developer: CertaPro, Raleigh, NC Summer of 2007 ∙Expanded new business sales by setting appointments with homeowners for the sales team ∙Created an internship that would effectively develop new leads for sales team ∙Trained interns CORE COMPETENCIES Marketing Campaign Design; New Product launch with Mobile; Market and Consumer Research; Key Accounts Management; Product Positioning; Event Marketing; Increasing Brand Awareness Tactics, Ability to partner and maintain Alliances, online marketing in Social Media and Digital forms; Competitive Analysis; Using Social media to gain consumers’ perspective; Consumer Behavior Targeting; Advertising and Promotional Strategies; Propose ideas to potential/current clients SKILLS Results oriented, Strong communication and interpersonal skills, Successfully build strong relationships with clients/business partners High energy, optimistic thinker, well-suited for an active environment, Proficient in MS Office Suite, Experienced in Event Coordinating/Advertising/Sales (Events Committee chair Renaissance Park 2008-Present), Knowledge in NEW innovative marketing technology