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The proposed EU Data Protection Regulations...and why we love them

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Nick Banbury
Nick Banbury

An overview of the data protection regulations which are currently on the table, along with views on why they could be a good thing.

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The proposed EU Data Protection regulations 7th March 2014 and why we love them
Copyright 2014 Tangible. All rights reserved. ITS GETTING HARDER TO GET THROUGH TO THE PEOPLE WE COMMUNICATE WITH
Copyright 2014 Tangible. All rights reserved. [Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press Jan 2014] AVERAGE ATTENTION SPAN OF A CONSUMER 2000 12 seconds 2013 8 seconds
Copyright 2014 Tangible. All rights reserved. ADVERTISING BOMBARDMENT IS INCREASING of us say we receive too many ads and promotions online. 66% [Research by UpStream/YouGov, February 2012]
Copyright 2014 Tangible. All rights reserved. 1,576 2,608 4,247 2005-2008 2008-2011 2011 onwards DATA BREACHES ARE ON THE UP Source: http://www.databreaches.net/
Copyright 2014 Tangible. All rights reserved.
Copyright 2014 Tangible. All rights reserved. CONSUMERS ARE TAKING CONTROL Weve all become more selective with our attention and who we share data with.
Copyright 2014 Tangible. All rights reserved. CONSUMER INSIGHTS FROMFAST.MAP Online market research and insights to their own dedicated consumer panel Insight Partner to the DMA Experts in Data Protection research Work across all marketing communication sectors Interviewed 1,175 consumers around their attitudes to sharing their data Infographics available at the end
Copyright 2014 Tangible. All rights reserved. PEOPLE ARE CONCERNED How concerned are you about the security of your data given recent news? are concerned or very concerned about the security of their data 83% Source: fast.MAP online survey, February 2014 www.fastmap.com
Copyright 2014 Tangible. All rights reserved. 4% 8% 8% 9% 12% 14% 20% 23% 34% 35% 46% 73% Other Publishers Software/Gaming Car manufacturers Quangos Charities Clothing retailers Telecoms companies Supermarkets Online retailers Utilities Banks WHO PEOPLE SHARE WITH People are picky about who they give their data to. They to see value. They need clarity as to why they are being asked to share. Source: fast.MAP online survey, February 2014 www.fastmap.com
Copyright 2014 Tangible. All rights reserved. 0% 7% 30% 38% 50% 51% 52% 56% 58% 73% 78% 81% 84% Other Banking details Income Phone number Number of children Type of car Shopping preferences TV viewing habits Address Marital Status Age Name Email address WHAT THEY SHARE People are more comfortable providing email address than home address or phone number. Source: fast.MAP online survey, February 2014 www.fastmap.com
Copyright 2014 Tangible. All rights reserved. WHY THEY AGREE TO SHARE 1% 22% 28% 29% 31% 40% 41% 52% Other Never When given for a specific reason Easy to revoke access When opening a new account In return for something of value Required for managing my account Safely and securely managed Source: fast.MAP online survey, February 2014 www.fastmap.com
Copyright 2014 Tangible. All rights reserved. THERE ARE MORE AND MORE BARRIERS Ad bombardment + Eroding trust + Privacy concerns = People selective about What they share When they share it Who they share it with
Copyright 2014 Tangible. All rights reserved. New EU data protection regulations will make it even harder to gain permission to talk to your customers. AND TO TOP IT OFF
Copyright 2014 Tangible. All rights reserved. Opt-in for all channels Data must be erased on demand Profiling requires explicit consent Third party access requires permission Move to free access to personal data 100m+ fines for breach SO WHAT ARE THE KEY REGULATIONS?
Copyright 2014 Tangible. All rights reserved. THE KEY CHANGES NOW PROPOSED CONSENT Opt out for some media Opt in across all media PROFILING & 3RD PARTY USE No additional permission required Explicit consent required ACCESS TO DATA Chargeable Must be free SUPPRESSION REQUESTS Data can be flagged Do Not Contact Data must be erased
Copyright 2014 Tangible. All rights reserved. SO WHAT DO WE THINK?
Copyright 2014 Tangible. All rights reserved. A HUGE OPPORTUNITY AWAITS Look at your brand from your customers perspective. Open the door to new relationships. Be more attractive.
Copyright 2014 Tangible. All rights reserved.
Copyright 2014 Tangible. All rights reserved. EMBRACE INDIVIDUALITY Each one of us is different, with our own distinct personality, passions, loves and hates. Were individuals. We respond to individual treatment!
Copyright 2014 Tangible. All rights reserved. AVAILABLE TO YOU: Our White Paper further pulls together the salient points of the new regulations. Come and see us afterwards to speak more about how your business can approach the new legislation.

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The proposed EU Data Protection Regulations...and why we love them

  • 1. The proposed EU Data Protection regulations 7th March 2014 and why we love them
  • 2. Copyright 2014 Tangible. All rights reserved. ITS GETTING HARDER TO GET THROUGH TO THE PEOPLE WE COMMUNICATE WITH
  • 3. Copyright 2014 Tangible. All rights reserved. [Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press Jan 2014] AVERAGE ATTENTION SPAN OF A CONSUMER 2000 12 seconds 2013 8 seconds
  • 4. Copyright 2014 Tangible. All rights reserved. ADVERTISING BOMBARDMENT IS INCREASING of us say we receive too many ads and promotions online. 66% [Research by UpStream/YouGov, February 2012]
  • 5. Copyright 2014 Tangible. All rights reserved. 1,576 2,608 4,247 2005-2008 2008-2011 2011 onwards DATA BREACHES ARE ON THE UP Source: http://www.databreaches.net/
  • 6. Copyright 2014 Tangible. All rights reserved.
  • 7. Copyright 2014 Tangible. All rights reserved. CONSUMERS ARE TAKING CONTROL Weve all become more selective with our attention and who we share data with.
  • 8. Copyright 2014 Tangible. All rights reserved. CONSUMER INSIGHTS FROMFAST.MAP Online market research and insights to their own dedicated consumer panel Insight Partner to the DMA Experts in Data Protection research Work across all marketing communication sectors Interviewed 1,175 consumers around their attitudes to sharing their data Infographics available at the end
  • 9. Copyright 2014 Tangible. All rights reserved. PEOPLE ARE CONCERNED How concerned are you about the security of your data given recent news? are concerned or very concerned about the security of their data 83% Source: fast.MAP online survey, February 2014 www.fastmap.com
  • 10. Copyright 2014 Tangible. All rights reserved. 4% 8% 8% 9% 12% 14% 20% 23% 34% 35% 46% 73% Other Publishers Software/Gaming Car manufacturers Quangos Charities Clothing retailers Telecoms companies Supermarkets Online retailers Utilities Banks WHO PEOPLE SHARE WITH People are picky about who they give their data to. They to see value. They need clarity as to why they are being asked to share. Source: fast.MAP online survey, February 2014 www.fastmap.com
  • 11. Copyright 2014 Tangible. All rights reserved. 0% 7% 30% 38% 50% 51% 52% 56% 58% 73% 78% 81% 84% Other Banking details Income Phone number Number of children Type of car Shopping preferences TV viewing habits Address Marital Status Age Name Email address WHAT THEY SHARE People are more comfortable providing email address than home address or phone number. Source: fast.MAP online survey, February 2014 www.fastmap.com
  • 12. Copyright 2014 Tangible. All rights reserved. WHY THEY AGREE TO SHARE 1% 22% 28% 29% 31% 40% 41% 52% Other Never When given for a specific reason Easy to revoke access When opening a new account In return for something of value Required for managing my account Safely and securely managed Source: fast.MAP online survey, February 2014 www.fastmap.com
  • 13. Copyright 2014 Tangible. All rights reserved. THERE ARE MORE AND MORE BARRIERS Ad bombardment + Eroding trust + Privacy concerns = People selective about What they share When they share it Who they share it with
  • 14. Copyright 2014 Tangible. All rights reserved. New EU data protection regulations will make it even harder to gain permission to talk to your customers. AND TO TOP IT OFF
  • 15. Copyright 2014 Tangible. All rights reserved. Opt-in for all channels Data must be erased on demand Profiling requires explicit consent Third party access requires permission Move to free access to personal data 100m+ fines for breach SO WHAT ARE THE KEY REGULATIONS?
  • 16. Copyright 2014 Tangible. All rights reserved. THE KEY CHANGES NOW PROPOSED CONSENT Opt out for some media Opt in across all media PROFILING & 3RD PARTY USE No additional permission required Explicit consent required ACCESS TO DATA Chargeable Must be free SUPPRESSION REQUESTS Data can be flagged Do Not Contact Data must be erased
  • 17. Copyright 2014 Tangible. All rights reserved. SO WHAT DO WE THINK?
  • 18. Copyright 2014 Tangible. All rights reserved. A HUGE OPPORTUNITY AWAITS Look at your brand from your customers perspective. Open the door to new relationships. Be more attractive.
  • 19. Copyright 2014 Tangible. All rights reserved.
  • 20. Copyright 2014 Tangible. All rights reserved. EMBRACE INDIVIDUALITY Each one of us is different, with our own distinct personality, passions, loves and hates. Were individuals. We respond to individual treatment!
  • 21. Copyright 2014 Tangible. All rights reserved. AVAILABLE TO YOU: Our White Paper further pulls together the salient points of the new regulations. Come and see us afterwards to speak more about how your business can approach the new legislation.