A Multi-Media Approach to Beef Extension
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2010 MSU Fall Extension Conference Beef producers in Tennessee are utilizing a greater array of technology to acquire information needed to manage their operations more profitably. Budget cuts are forcing Extension to look at more cost effective ways to provide information to beef producers. Utilizing new Web 2.0 technologies, this team has developed and promoted a web-based video series that includes more than sixty segments that are from three to six minutes long that cover a wide variety of topics related to beef cattle production. Utilizing this technology is helping reach additional producers with important production information at a time when resources do not allow one-on-one contact.
A Multi-Media Approach to Beef Extension
- 1. A Multi-Media Approach to Beef Extension Dr. Clyde D. Lane, Jr. Emily L. Tipton Beef Extension Specialist IT Specialist Department of Animal Science University of Tennessee MSU Fall Extension Conference October 19, 2010
- 2. Goals and Objectives To provide YOU the information and inspiration to start your own multi-media Beef Extension program. What is the a multi-media Extension program? What do I need and how do I get started? How is it integrated with existing Extension programming? Where can I use it and how does it benefit our clientele? Whats after The Lane? http://www.tncattlelane.org/
- 3. What is a multi-media approach to Beef Extension? Unique Website TNCL Social Media Video Facebook YouTube Twitter Core Beef Extension Material Continuing Education Podcast Credit iTunesU Moodle
- 4. What is OUR multi-media approach to Beef Extension? The Tennessee Cattle Lane A unique, branded site Topic Navigation Answers to many common production problems Brief videos accompanied by supporting factsheet Available 24/7 via different access points Website YouTube iTunes U Facebook http://www.tncattlelane.org/
- 5. How and what do I need to get started? Have an idea or goal! Equipment: What we use, but available in ALL price ranges! Camera: Cannon GL2 * Extra Battery Tripod, sturdy Microphone, lapel Hard Drive Space, lots Carrying Cases Software: ULead Studio, Editing Final Cut Pro, Editing Movie Maker, FREE Networking Skills Explore what is available from others dont be afraid to ask for help! *Great for 2005, but new models are smaller, record in Hi-Definition and save to an internal HD.
- 6. Lets make a video!
- 24. Production Incorporates Photos Clip Art PowerPoint 際際滷s PowerPoint Charts Video Audio http://www.youtube.com/watch?v=uGE0pI5QNKo
- 25. You cannot have too much b-roll or too many photos!
- 26. How is it integrated with existing Extension programing? Marketing Business Card Newsletter & Periodicals Field Days Email Reminders http://www.tncattlelane.org/
- 27. How is it integrated with existing Extension programing? As the old saying goes, a picture is worth a thousand words. If that is true, how much more a training video must be worth! - Rebekah Norman, Rutherford County Extension Agent using different avenues to educate Tennessee cattle producers Dr. Lane has shown the unique ability to transfer his common sense approach - Charles Hord, Executive Vice President, Tennessee Cattlemens Association These videos have the advantage of being short and focused and geared toward the needs of beef producers. - Ruth Correll, Wilson County Director and Ag Agent These videos fill an important gap in information needed by beef producers here in Tennessee and across the U.S. - John C. Waller, UT Animal Science Associate Professor
- 28. Where can I use it and how does it benefit our clientele? Social Media Web 2.0 Existing websites are supplemented with new information and features on a timely basis to keep clientele up-to-date of activities and events conducted through the Department of Animal Science. However, new web technologies such as Twitter, Facebook and YouTube applications provide a new means to reach Tennessee beef producers. http://www.youtube.com/UTAnimalScience
- 29. Where can I use it and how does it benefit our clientele? Social Media Web 2.0 Existing websites are supplemented with new information and features on a timely basis to keep clientele up-to-date of activities and events conducted through the Department of Animal Science. However, new web technologies such as Twitter, Facebook and YouTube applications provide a new means to reach Tennessee beef producers. http://www.facebook.com/TennesseeBeefProgram
- 30. Where can I use it and how does it benefit our clientele? Social Media Web 2.0 Existing websites are supplemented with new information and features on a timely basis to keep clientele up-to-date of activities and events conducted through the Department of Animal Science. However, new web technologies such as Twitter, Facebook and YouTube applications provide a new means to reach Tennessee beef producers. http://twitter.com/UTAnimalScience
- 31. Where can I use it and how does it benefit our clientele? UTK on iTunes U UTK on iTunes U provides quick, easy delivery of podcasts. These audio, video and text files can contain materials, lectures, seminars, and other valuable information related to beef production. Producers can access audio and video podcasts or PDF files as well as download content to their computer or mobile device to access anywhere, any time they choose. http://itunesu.utk.edu/
- 32. Where can I use it and how does it benefit our clientele? On-line Learning Moodle UT Extension Online Learning (extOL) is a group of web sites that deliver professional development programs and quality Extension programming that has traditionally been delivered at county meetings and in- services throughout the state. https://extol.tennessee.edu/
- 33. Whats after The Lane? Suggestions? Questions? Discussion? What are you doing?
- 34. Thanks for your time! Dr. Clyde D. Lane Emily L. Tipton Beef Cattle Extension Specialist Information Technology Specialist 605 Airways Blvd. 2640 Morgan Circle Drive Jackson, Tennessee 38301-3201 10 McCord Hall Phone: (731) 425-4717 Knoxville, Tennessee 37996 Fax: (731) 425-4720 Phone: (865) 974-3129 Email: clane@utk.edu Fax: (865) 974-0429 Email: etipton@utk.edu http://animalscience.ag.utk.edu/
- 35. Resources Windows Live Movie Maker Free (pc) http://explore.live.com/windows-live-movie-maker?os=other VideoStudio (ULead) - $69.99 http://www.corel.com/servlet/Satellite/us/en/Product/1175714228541#tabview=tab0 Final Cut Pro Studio - $999.99 (mac) http://store.apple.com/us/product/MB642?afid=p219%7CGOUS&cid=OAS-US-KWG- AppleSoftware-US iMovie Free (mac) http://www.apple.com/ilife/imovie/