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A Presentation about Vitamins

Stephanie Foss
Stephanie Foss

The document discusses the findings of a study about people's beliefs in greatness and vitamin usage. Key findings include that over 80% believe they are destined for greatness and want to live to at least age 70, while 1/3 want to live over 100 years. However, only 1/3 currently take vitamins. The document suggests making vitamins more fun and engaging for users, such as through gamification, personalized recommendations, or creative packaging. It proposes that if vitamin companies embraced these ideas, it could help more people achieve their goals of being greater.

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A Case for Great
In a mildly scienti鍖c research study I conducted with 50 people between the ages of 19 & 62, I uncovered some interesting 鍖ndings:
80%+ believe they are destined for greatness.
And, all but 4 asked want to live to age 70+. 1/3 want to live over a century!
But, only 1/3 said they took vitamins :(
Remember when taking vitamins was great fun? They do. 80% said they wished vitamins were as fun as they used to be when they were young.
Maybe it wouldnt be that hard to do. Yikes!
What if?
Your One-Daily came in a branded Pez dispenser?
What if?
An app played matchmaker with people and pills? Mary, you need a healthy heart Here you are. Omega-3
What if?
The packaging was fun and told you what it does for you? Move Beat Think Glucosamine for bendier joints Omega-3 for a healthy heart Sam-e to help you remember
+ + ++ + ++ + ++ + ++ + ++ + + I guess what Im trying to say is that people want to be great and vitamins could help them be greater, but they dont seem very great. Maybe its time for us to start looking at vitamins as more than a chore or a daily bore. Its time to make the process of getting to the pay-off as gratifying as the pay-off itself. It shouldnt be too hard to do, just look at the sea of sameness in any vitamin aisle. We should add a + to the whole vitamin world. I wonder what a vitamin company would look like if it took its vitamins? Lets make that.

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A Presentation about Vitamins

  • 1. A Case for Great
  • 2. In a mildly scienti鍖c research study I conducted with 50 people between the ages of 19 & 62, I uncovered some interesting 鍖ndings:
  • 3. 80%+ believe they are destined for greatness.
  • 4. And, all but 4 asked want to live to age 70+. 1/3 want to live over a century!
  • 5. But, only 1/3 said they took vitamins :(
  • 6. Remember when taking vitamins was great fun? They do. 80% said they wished vitamins were as fun as they used to be when they were young.
  • 7. Maybe it wouldnt be that hard to do. Yikes!
  • 9. Your One-Daily came in a branded Pez dispenser?
  • 11. An app played matchmaker with people and pills? Mary, you need a healthy heart Here you are. Omega-3
  • 13. The packaging was fun and told you what it does for you? Move Beat Think Glucosamine for bendier joints Omega-3 for a healthy heart Sam-e to help you remember
  • 14. + + ++ + ++ + ++ + ++ + ++ + + I guess what Im trying to say is that people want to be great and vitamins could help them be greater, but they dont seem very great. Maybe its time for us to start looking at vitamins as more than a chore or a daily bore. Its time to make the process of getting to the pay-off as gratifying as the pay-off itself. It shouldnt be too hard to do, just look at the sea of sameness in any vitamin aisle. We should add a + to the whole vitamin world. I wonder what a vitamin company would look like if it took its vitamins? Lets make that.