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GROUP-FIVE
Name ID NO.
 Syed Isfaqur Rahman 326
Md. Rubel Miah 330
Mst. Foyjun Nessa 334
Md. Sariful Islam 363
Md. Monzur Hossain 401
Quazi Sorifa Akter 409

BUSINESS
COMMUNICATION
PRESENTING TOPIC

COMMUNICATION
Transmit
(Media)
Feed Back
Communication is an exchange of facts, ideas, opinions or emotions
by individuals or business organizations so that an understanding
response results.
Information Sender Information Receiver

Development Flow of Seek of
of an effect information meaning
massage
Barnlund’s Three Approaches
Massage
Centered
Transmission
Centered
Meaning
Centered

INFORMATION THEORY
INFORMATION :
Information is the property of a signal or massage enabling it to convey something the
Recipient finds both unpredictable & meaningful.
INFORMATION THEORY :
It applied to transfer signals accurately from sender to receiver.
Outside
Experience Information
Source Transmitter Channel Receiver Destination
(Encoding) (Decoding)
Feed Back

THEORY OF HUMAN COMMUNICATION
MASLOW’S NEED HIERARCHY THEORY
- Abraham Maslow
[ Explained in “ Motivation & Personality “ , 1943]
Focus on : The changing nature of people’s desires
Self-Actualization Needs
Ego Needs
Social Needs
Security & Safety Needs
Physiological Needs

 Physiological Needs Food, Shelter, Protection.
 Security & Safety Needs Free from Physical
Danger & to Fulfill
Physiological Needs.
 Social Needs To be Loved, Accepted,
Belonged.
 Ego Needs To be heard,
Appreciated, Wanted.
 Self-Actualization Needs Achieve Fullest Potential.

MC GREGOR’S THEORY
- Douglas McGregor
[Explained in “ The Human Side of Enterprise”, 1960]
Focus on :
Human Management
Traditional Style
(Theory X)
Modern Style
(Theory Y)

 Theory X :
Main Theme :
“ Majority People Do not Like To Work “
Suggestions
Strong Control
(Centralized
Mgt)
Concern for Job not
Individual
Motivation from
External Incentive

 Theory Y :
Main Theme :
“ People Are Eager To Work With His Own Interest “
Suggestions
Balance between
Centralization &
Decentralization
Balance between
Control & Individual
Freedom
Need for External
Motivation
Decreases
Concern of
Mgt is 1st,
Individual,2nd Job

TRANSACTIONAL ANALYSIS
Developed From : Psychiatry
Focus on : “ Behavior Patterns in Interpersonal Relationships.
Communication Can Be Effective If Both Stimulus & Response Being
Same State.
Three Ego States
Parental Adult Child

*Law and Order Attitude*
Nature :
- Critical - Prejudicial - Nurturing
* Rational Attitude *
Nature :
- Enables us to cope with the real world
*Childest Attitude*
Nature :
- Impulsive - Exciting - Fun loving - Dependent
Parental State :
Adult State :
Child State :

EXAMPLE :
Where did my car keys ?
Parental state : You should be careful about your key.
Adult state : May be on the desk.
Child state : Now, I am busy. Do not disturb me.

JOHARI WINDOW
- Joseph Luft & Harrington Ingram
[ Explained in “ Of Human Interaction “ ]
Focus on :
Intrapersonal & Interpersonal Communication.

JOHARI WINDOW
Known Not Known
to Self to Self
Known Not Known
to Self to Self
Known to
Others
Not Known
to others
Free & Open
Area
Blind
Area
Hidden
Area
Unknown
Area

PAPPU & SANJIDA’S STORY
Pappu & Sanjida were in Basundhara Shopping Complex on
Valentine Day. They were unknown to each other. At first Pappu
introduced to Sanjida. “Hello, I am Pappu” . “Hello, I am Sanjida”.
After some conversation, Pappu offered Sanjida, “Can we enjoy a
movie? “ Extremely sorry , I have no time today. Can we go
tomorrow ? “ “OK…!!”
# Free area :
Before their conversation,
Pappu realizes that, Sanjida is a girl.
# Blind area :
After offering,
She realizes that, She is enough to be invited for a movie.
# Hidden area :
Pappu does not realize, Sanjida avoids him.

Theory of Human Communication Factors :
The theory of human communication advances the importance of
such factors as –
- Social Situation
- Role
- Rule
- Instructions in understanding social action and
personal intent.

ELEMENTS OF COMMUNICATION
 For effective communication,
- Pre-thinking
- Specific Objective
- Timeliness
- Conciseness
- Completeness
- Correctness
- Feed Back
- Use of Appropriate Language
- Considering The Receive
- Use of Appropriate Media

HIERARCHY OF COMMUNICATION LEVELS
LEVEL: 1
- Face to face situation where both verbal & non verbal symbols are
apparent to both parties.
- Instant feed back are available.
Example: Interview, Face to face discussion, small group meetings &
conferences.
LEVEL: 2
- Not face to face situation.
- Instant feed back are available.
- Non-verbal aids are not visible.
Example: Telephone.
LEVEL: 3
- Rely on only written forms.
- Instant feed back & non-verbal aids are not available.
Example: Written message, letters & reports.

-For Saving Time Two
-For Better Understanding & Accuracy One
-For Reducing Distance Two
-For Saving Money One
-For Keeping Clarity One
Different Criteria
of
Effective Communication
Level

LANGUAGE AND CULTURE
Because of language & cultural differences among country to
country effectiveness of communication may be hampered.
- Body Movements
* Gesture
* Eye Contact
- Cultural Values
- Customs
- Time
- Space
- Frankness
- Religion
- Language

GUIDELINESS TO IMPROVE
EFFECTIVENESS
THE CROSS-CULTURAL COMMUNICATION
 Least use of cultural values.
 Least use of non-verbal communication.

COMMUNICATION EFFECT
 BEFORE COMMUNICATIION :
 AFTER COMMUNICATION :
PAPPU
PAPPU
SANJIDA
SANJIDA

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A PRESENTATION ON BUSINESS COMMUNICATION.ppt

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