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A presentation on Operationalizing generative AI for SEOs

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Operationalizing generative AI for SEOs. A look at how generative AI models work. The five lelves of prompt engineer. How to build and deploy a practical GenAI application and what is the future of AI for marketers. The presentation is given by Dave Davies who started SEO in 1999. In 2004 he founded a SEO company and he started covering machine language in SEO articles back in 2016. It's 64% certain that he is a person.

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Operationalizing generative AI for SEOs
Got my start in SEO in 1999. Founded an SEO company in 2004. Started covering ML in SEO articles in 2016. Started covering ML at conferences in 2018. 64% certainty that Im a person. Who am I?
A look at how generative AI models work. What am I covering? The five levels of prompt engineering. Building and deploying a practical GenAI application. The future of AI for marketers.
What am I covering? The prompt: Create a cartoon version of a bee with a magic wand . The bee is crossing items off a chalkboard . The chalkboard items include the following list, which are the topics to be included in a presentation the bee is giving on AI. A look at how generative AI models work. The five levels of prompt engineering . A look at some practical examples of generative AI applications. The future of AI. The nightmare fuel that Google ImageFX (Imagen 2) came up with.
How generative AI models work Training: Garbage in. Garbage out.
How generative AI models work Training: Garbage in. Garbage out. Tokens: Words? We dont need words.
How generative AI models work Training: Garbage in. Garbage out. Neural Networks: Like your brain, but not. Tokens: Words? We dont need words.
How generative AI models work Training: Garbage in. Garbage out. Neural Networks: Like your brain, but not. Output: Right or wrong, its about probabilities. Tokens: Words? We dont need words. Catch Ryans session Will AI Overviews kill SEO tomorrow at 8:50am.
The five levels of prompt engineering From theTELeR paper: https://arxiv.org/pdf/2305.11430
Five levels of prompt engineering: level one A simple one-sentence directive expressing the high-level goal. Example Write a Tweet about AGI. Output
Five levels of prompt engineering: level two Multi-sentence directive expressing the high-level goal and the sub-tasks that need to be performed to achieve the goal. Example Write a Tweet about AGI. It should be: - Supportive of AGI - Acknowledge the concerns of others around safety, privacy and security - Focus on the benefits to humanity - Use examples from health and agriculture Output
Five levels of prompt engineering: level three Complex (bullet-style) directive expressing the high-level goal along with a detailed bulleted list of sub-tasks to be performed. Example Write a Tweet about AGI. It should answer the following questions: - What is the biggest benefit for humanity? - Why is safety not a concern? - How can we avoid job displacement? - How can we offset the environmental impact? The Tweet should be: - Supportive of AGI - Acknowledge the concerns of others around safety, privacy and security - Focus on the benefits to humanity - Use examples from health and agriculture It can be a Tweet thread. Output
Five levels of prompt engineering: level four A complex directive that includes the following: 1) Description of the high-level goal, 2) A detailed bulleted list of sub-tasks, 3) A directive for the LLM to explain the output. Output Example Write a Tweet about AGI. It should answer the following questions: - What is the biggest benefit for humanity? - Why is safety not a concern? - How can we avoid job displacement? - How can we offset the environmental impact? The Tweet should be: - Supportive of AGI - Acknowledge the concerns of others around safety, privacy and security - Focus on the benefits to humanity - Use examples from health and agriculture It can be a Tweet thread. Explain clearly how the thread provides a compelling case for pursuing AGI research.
Five levels of prompt engineering: level five A complex directive that includes the following: Everything in level four, plus the addition of guidelines on how the output will be evaluated and/or few-shot examples. Output Example Previous message plus: The language, style, tone and structure should be inspired by these three top performing Tweets by the same company. Join @maxjaderberg & @SergeiIakhnin from @IsomorphicLabs to explore how machine learning accelerates biotech and drug discovery. 稲 ю: https://lnk.to/GDpc9T8b #GradientDissent Introducing Weave: a suite of tools to develop and productionize AI applications. Learn more here URL Join @altryne, to understand the problems Weave is helping you solve! Our latest blog reviews the GPT2-chatbot. Learn about our tests, insights on its potential, and how it is comparable to GPT-4. Read more URL (@BrettYoung3d)
Five levels of prompt engineering: level six
Five levels of prompt engineering: level six All of the previous, plus, Additional relevant information gathered via retrieval-based techniques.
What a coincidence?! Thats what were about to explore!
Walkthrough This will be a walkthrough of a script in realtime. I will be recording this in advance to cut out a bit of lag.
The future of AI
The future of AI on the marketing sector So, you cant keep doing what youre doing or you will be replaced by AI.
The future of AI on the marketing sector Whats coming soon will undoubtedly look something like this.
Were using Generative AI to Write social posts Outline or even write content Generate schema and analyze technical issues Create paid copy Analyze data Creating and personalizing email Etc The future of AI on the marketing sector
Questions to ask yourself If everyone uses the same model, who wins and how can it be you? What training do you need to be one skill ahead? Who is your competition? (hint: its not AI) How can you be the bridge between different AI systems and functions? The future of AI on the marketing sector
Resources X: @onlineinference TELeR paper: https://arxiv.org/pdf/2305.11430 GEO article: http://wandb.me/GEO Blog: https://wandb.ai/onlineinference/ Company: https://wandb.ai/ Thank you! Now there only a 50% Chance that Im a person. :D
See you at the next SMX!

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A presentation on Operationalizing generative AI for SEOs

  • 2. Got my start in SEO in 1999. Founded an SEO company in 2004. Started covering ML in SEO articles in 2016. Started covering ML at conferences in 2018. 64% certainty that Im a person. Who am I?
  • 3. A look at how generative AI models work. What am I covering? The five levels of prompt engineering. Building and deploying a practical GenAI application. The future of AI for marketers.
  • 4. What am I covering? The prompt: Create a cartoon version of a bee with a magic wand . The bee is crossing items off a chalkboard . The chalkboard items include the following list, which are the topics to be included in a presentation the bee is giving on AI. A look at how generative AI models work. The five levels of prompt engineering . A look at some practical examples of generative AI applications. The future of AI. The nightmare fuel that Google ImageFX (Imagen 2) came up with.
  • 5. How generative AI models work Training: Garbage in. Garbage out.
  • 6. How generative AI models work Training: Garbage in. Garbage out. Tokens: Words? We dont need words.
  • 7. How generative AI models work Training: Garbage in. Garbage out. Neural Networks: Like your brain, but not. Tokens: Words? We dont need words.
  • 8. How generative AI models work Training: Garbage in. Garbage out. Neural Networks: Like your brain, but not. Output: Right or wrong, its about probabilities. Tokens: Words? We dont need words. Catch Ryans session Will AI Overviews kill SEO tomorrow at 8:50am.
  • 9. The five levels of prompt engineering From theTELeR paper: https://arxiv.org/pdf/2305.11430
  • 10. Five levels of prompt engineering: level one A simple one-sentence directive expressing the high-level goal. Example Write a Tweet about AGI. Output
  • 11. Five levels of prompt engineering: level two Multi-sentence directive expressing the high-level goal and the sub-tasks that need to be performed to achieve the goal. Example Write a Tweet about AGI. It should be: - Supportive of AGI - Acknowledge the concerns of others around safety, privacy and security - Focus on the benefits to humanity - Use examples from health and agriculture Output
  • 12. Five levels of prompt engineering: level three Complex (bullet-style) directive expressing the high-level goal along with a detailed bulleted list of sub-tasks to be performed. Example Write a Tweet about AGI. It should answer the following questions: - What is the biggest benefit for humanity? - Why is safety not a concern? - How can we avoid job displacement? - How can we offset the environmental impact? The Tweet should be: - Supportive of AGI - Acknowledge the concerns of others around safety, privacy and security - Focus on the benefits to humanity - Use examples from health and agriculture It can be a Tweet thread. Output
  • 13. Five levels of prompt engineering: level four A complex directive that includes the following: 1) Description of the high-level goal, 2) A detailed bulleted list of sub-tasks, 3) A directive for the LLM to explain the output. Output Example Write a Tweet about AGI. It should answer the following questions: - What is the biggest benefit for humanity? - Why is safety not a concern? - How can we avoid job displacement? - How can we offset the environmental impact? The Tweet should be: - Supportive of AGI - Acknowledge the concerns of others around safety, privacy and security - Focus on the benefits to humanity - Use examples from health and agriculture It can be a Tweet thread. Explain clearly how the thread provides a compelling case for pursuing AGI research.
  • 14. Five levels of prompt engineering: level five A complex directive that includes the following: Everything in level four, plus the addition of guidelines on how the output will be evaluated and/or few-shot examples. Output Example Previous message plus: The language, style, tone and structure should be inspired by these three top performing Tweets by the same company. Join @maxjaderberg & @SergeiIakhnin from @IsomorphicLabs to explore how machine learning accelerates biotech and drug discovery. 稲 ю: https://lnk.to/GDpc9T8b #GradientDissent Introducing Weave: a suite of tools to develop and productionize AI applications. Learn more here URL Join @altryne, to understand the problems Weave is helping you solve! Our latest blog reviews the GPT2-chatbot. Learn about our tests, insights on its potential, and how it is comparable to GPT-4. Read more URL (@BrettYoung3d)
  • 15. Five levels of prompt engineering: level six
  • 16. Five levels of prompt engineering: level six All of the previous, plus, Additional relevant information gathered via retrieval-based techniques.
  • 17. What a coincidence?! Thats what were about to explore!
  • 18. Walkthrough This will be a walkthrough of a script in realtime. I will be recording this in advance to cut out a bit of lag.
  • 20. The future of AI on the marketing sector So, you cant keep doing what youre doing or you will be replaced by AI.
  • 21. The future of AI on the marketing sector Whats coming soon will undoubtedly look something like this.
  • 22. Were using Generative AI to Write social posts Outline or even write content Generate schema and analyze technical issues Create paid copy Analyze data Creating and personalizing email Etc The future of AI on the marketing sector
  • 23. Questions to ask yourself If everyone uses the same model, who wins and how can it be you? What training do you need to be one skill ahead? Who is your competition? (hint: its not AI) How can you be the bridge between different AI systems and functions? The future of AI on the marketing sector
  • 24. Resources X: @onlineinference TELeR paper: https://arxiv.org/pdf/2305.11430 GEO article: http://wandb.me/GEO Blog: https://wandb.ai/onlineinference/ Company: https://wandb.ai/ Thank you! Now there only a 50% Chance that Im a person. :D
  • 25. See you at the next SMX!