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A Proposal for Car Dealership Principals

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Gordon N. Wright
Gordon N. Wright

There is profitable business hiding in plain site on your dealership website if you consider an outside-the-box idea that has proven successful at several separate dealerships where it has been implemented.

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www.GordNWright.com A Proposal FOR CAR DEALERSHIP PRINCIPALS More Profitable Business is Hiding in Plain Sight
A True Story of What Can Happen When You Promote Your People!
The Quality of Your Customer Service Can Be Your Competitive Advantage www.GordNWright.com A Proposal for Your Dealership
My first video where I encouraged car shoppers to use the dealership website to choose who they wanted to work with when they visited our store.
Happy customers are always glad to help out their favourite salesperson with a kind review or testimonial that becomes a magnet for other prospects searching for a hassle-free purchase experience.
Fresh Ups started arriving at the dealership asking to meet with particular salespeople! The whole sales team quickly became "Believers"! Then it went viral! The Stars of the Dealership!
My consulting work is focussed on the Retail Automotive industry with my specialization being training and marketing your dealership sales & service team to website visitors using a system called Online Digital Brag Book. Over a dozen years at a dealership selling cars, marketing cars, training salespeople, and much more. To help you to execute on a novel and creative new way to invigorate the sales team while driving more leads to your store.
How do you create a unique story for your dealership? Same Same Same Why Market Your People Ahead of Your Products? Same What is different about your store? Your People!
A Proposal for Car Dealership Principals
905-399-9833 info@GordNWright.com www.GordNWright.com This Ten-Page Detailed Set-Up Guide is FREE. It's My Gift to You for Considering My Proposal
How I stumbled upon the Online Brag Book idea and the results it helped achieve. How to take great quality staff shots with available technology. How to interview staff so you have the raw materials to create killer bios for each team member with real examples and a no-fail technique. How to generate professional video bios for each staff member that draw out the unique personality that get clients picking up the phone to book an appointment. How to get a flood of honest and authentic testimonials and Google Reviews (the Gold Standard for potential clients) from your sold clients. The comprehensive 10-page FREE Quick Start Guide will teach you:
How to set up and capture short video testimonials by happy clients at vehicle delivery time. How to leverage employee rewards & recognitions to get a friendly competition going among your sales & service teams to make customer experience a priority. How to create a practice survey for customers at delivery to spot potential issues before the OEM survey gets sent and to collect testimonials from all customers (including Used Car clients). How to get the maximum benefit from your dealerships Google My Business review site as well as why it is so important to your business. Your Quick Start Guide comes with a detailed to do list to get you going plus more helpful tips and tricks for a successful project completion. Even More to Learn from the 10-page FREE Quick Start Guide:
"What is important is seldom urgent and what is urgent is seldom Important". -Dwight Eisenhower, 34th President of the United States If your people are your most important asset, shouldn't you be promoting them as such? Could they be your Secret Sauce?
WHY YOU SHOULD CONSIDER WORKING WITH ME The Stars of Your Dealership Need Support to Build an Online Identity for Themselves & the Dealership
to find (and be found by) prospective clients in the market for a vehicle or vehicle service; to provide compelling reasons for prospects to work with dealership staff; to set the stage for a great purchase or service experience which results in a sale; to help the salesperson build a post-sale connection that produces an endless flow of recommendations, referrals, and repeat purchases. WHAT I CAN DO FOR CAR SALESPEOPLE Salespeople and service advisors need the knowledge and tools necessary:
WHAT I DO FOR DEALER PRINCIPALS I work with your website provider to configure the Staff Page to accommodate a complete bio w/video for each sales/service advisor: to facilitate the booking of appointments from the Staff Page by integrating with your CRM; to set the stage for a great delivery experience that provides content (testimonials, etc.) for each team members brag book; to set up a post-delivery process (preferably using the dealership CRM) that nurtures sold customers by maintaining regular communication and follow up (including automated processes) that maintains contact between customers and their sales/service advisors.
905-399-9833 info@GordNWright.com www.GordNWright.com Thank You for Considering This Proposal Be Bold and Mighty Forces Will Come to Your Assistance
www.GordNWright.com

More Related Content

A Proposal for Car Dealership Principals

  • 1. www.GordNWright.com A Proposal FOR CAR DEALERSHIP PRINCIPALS More Profitable Business is Hiding in Plain Sight
  • 2. A True Story of What Can Happen When You Promote Your People!
  • 3. The Quality of Your Customer Service Can Be Your Competitive Advantage www.GordNWright.com A Proposal for Your Dealership
  • 4. My first video where I encouraged car shoppers to use the dealership website to choose who they wanted to work with when they visited our store.
  • 5. Happy customers are always glad to help out their favourite salesperson with a kind review or testimonial that becomes a magnet for other prospects searching for a hassle-free purchase experience.
  • 6. Fresh Ups started arriving at the dealership asking to meet with particular salespeople! The whole sales team quickly became "Believers"! Then it went viral! The Stars of the Dealership!
  • 7. My consulting work is focussed on the Retail Automotive industry with my specialization being training and marketing your dealership sales & service team to website visitors using a system called Online Digital Brag Book. Over a dozen years at a dealership selling cars, marketing cars, training salespeople, and much more. To help you to execute on a novel and creative new way to invigorate the sales team while driving more leads to your store.
  • 8. How do you create a unique story for your dealership? Same Same Same Why Market Your People Ahead of Your Products? Same What is different about your store? Your People!
  • 10. 905-399-9833 info@GordNWright.com www.GordNWright.com This Ten-Page Detailed Set-Up Guide is FREE. It's My Gift to You for Considering My Proposal
  • 11. How I stumbled upon the Online Brag Book idea and the results it helped achieve. How to take great quality staff shots with available technology. How to interview staff so you have the raw materials to create killer bios for each team member with real examples and a no-fail technique. How to generate professional video bios for each staff member that draw out the unique personality that get clients picking up the phone to book an appointment. How to get a flood of honest and authentic testimonials and Google Reviews (the Gold Standard for potential clients) from your sold clients. The comprehensive 10-page FREE Quick Start Guide will teach you:
  • 12. How to set up and capture short video testimonials by happy clients at vehicle delivery time. How to leverage employee rewards & recognitions to get a friendly competition going among your sales & service teams to make customer experience a priority. How to create a practice survey for customers at delivery to spot potential issues before the OEM survey gets sent and to collect testimonials from all customers (including Used Car clients). How to get the maximum benefit from your dealerships Google My Business review site as well as why it is so important to your business. Your Quick Start Guide comes with a detailed to do list to get you going plus more helpful tips and tricks for a successful project completion. Even More to Learn from the 10-page FREE Quick Start Guide:
  • 13. "What is important is seldom urgent and what is urgent is seldom Important". -Dwight Eisenhower, 34th President of the United States If your people are your most important asset, shouldn't you be promoting them as such? Could they be your Secret Sauce?
  • 14. WHY YOU SHOULD CONSIDER WORKING WITH ME The Stars of Your Dealership Need Support to Build an Online Identity for Themselves & the Dealership
  • 15. to find (and be found by) prospective clients in the market for a vehicle or vehicle service; to provide compelling reasons for prospects to work with dealership staff; to set the stage for a great purchase or service experience which results in a sale; to help the salesperson build a post-sale connection that produces an endless flow of recommendations, referrals, and repeat purchases. WHAT I CAN DO FOR CAR SALESPEOPLE Salespeople and service advisors need the knowledge and tools necessary:
  • 16. WHAT I DO FOR DEALER PRINCIPALS I work with your website provider to configure the Staff Page to accommodate a complete bio w/video for each sales/service advisor: to facilitate the booking of appointments from the Staff Page by integrating with your CRM; to set the stage for a great delivery experience that provides content (testimonials, etc.) for each team members brag book; to set up a post-delivery process (preferably using the dealership CRM) that nurtures sold customers by maintaining regular communication and follow up (including automated processes) that maintains contact between customers and their sales/service advisors.
  • 17. 905-399-9833 info@GordNWright.com www.GordNWright.com Thank You for Considering This Proposal Be Bold and Mighty Forces Will Come to Your Assistance