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A quick note on 
typography as 
information architecture
Good typography is a part of your IA 
It shows hierarchy 
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body 
text and let the reader get a sense of what is related to what, and how. 
It helps support reading styles 
People may skim a text for its general content, or jump around the text to find something they have in mind, or 
gain focus/flow and become immersed. Good typography can help all these readers. 
It eases physical stress and improves comprehension 
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize 
word shapes. 
!
Good typography is a part of your IA 
! 
It shows hierarchy 
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body text 
and let the reader get a sense of what is related to what, and how. 
! 
It helps support reading styles 
People may skim a text for its general content, or jump around the text to find something they have in mind, or gain 
focus/flow and become immersed. Good typography can help all these readers. 
! 
It eases physical stress and improves comprehension 
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize word 
shapes. 
!
Good typography is a part of your IA 
! 
It shows hierarchy 
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body 
text and let the reader get a sense of what is related to what, and how. 
! 
It helps support reading styles 
People may skim a text for its general content, or jump around the text to find something they have in mind, or 
gain focus/flow and become immersed. Good typography can help all these readers. 
! 
It eases physical stress and improves comprehension 
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize 
word shapes. 
!
Good typography is a part of your IA 
! 
It shows hierarchy 
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body 
text and let the reader get a sense of what is related to what, and how. 
! 
It helps support reading styles 
People may skim a text for its general content, or jump around the text to find something they have in mind, or 
gain focus/flow and become immersed. Good typography can help all these readers. 
! 
It eases physical stress and improves comprehension 
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize 
word shapes. 
!
Good typography is a part of your IA 
! 
It shows hierarchy 
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body text and let 
the reader get a sense of what is related to what, and how. 
! 
It helps support reading styles 
People may skim a text for its general content, or jump around the text to find something they have in mind, or gain focus/ 
flow and become immersed. Good typography can help all these readers. 
! 
It eases physical stress and improves comprehension 
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize word shapes. 
!

More Related Content

A Quick Note on Typography as Information Architecture

  • 1. A quick note on typography as information architecture
  • 2. Good typography is a part of your IA It shows hierarchy Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body text and let the reader get a sense of what is related to what, and how. It helps support reading styles People may skim a text for its general content, or jump around the text to find something they have in mind, or gain focus/flow and become immersed. Good typography can help all these readers. It eases physical stress and improves comprehension Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize word shapes. !
  • 3. Good typography is a part of your IA ! It shows hierarchy Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body text and let the reader get a sense of what is related to what, and how. ! It helps support reading styles People may skim a text for its general content, or jump around the text to find something they have in mind, or gain focus/flow and become immersed. Good typography can help all these readers. ! It eases physical stress and improves comprehension Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize word shapes. !
  • 4. Good typography is a part of your IA ! It shows hierarchy Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body text and let the reader get a sense of what is related to what, and how. ! It helps support reading styles People may skim a text for its general content, or jump around the text to find something they have in mind, or gain focus/flow and become immersed. Good typography can help all these readers. ! It eases physical stress and improves comprehension Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize word shapes. !
  • 5. Good typography is a part of your IA ! It shows hierarchy Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body text and let the reader get a sense of what is related to what, and how. ! It helps support reading styles People may skim a text for its general content, or jump around the text to find something they have in mind, or gain focus/flow and become immersed. Good typography can help all these readers. ! It eases physical stress and improves comprehension Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize word shapes. !
  • 6. Good typography is a part of your IA ! It shows hierarchy Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body text and let the reader get a sense of what is related to what, and how. ! It helps support reading styles People may skim a text for its general content, or jump around the text to find something they have in mind, or gain focus/ flow and become immersed. Good typography can help all these readers. ! It eases physical stress and improves comprehension Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize word shapes. !