際際滷

際際滷Share a Scribd company logo

A research project

Download as PPTX, PDF
N
Nupur Kanwar

This document summarizes a research project comparing soft drinks and fruit juices. It includes the following key points: - The soft drink industry in India is growing at 6-7% annually and is dominated by Coke and Pepsi. The fruit juice industry was $3.5 billion in 2012 and is projected to reach $21.14 billion by 2018. - A survey of 50 respondents in Delhi found that soft drinks and juices are consumed almost equally but consumers say soft drinks are not healthy. Price was also an important factor for many. - The research recommends making products more affordable and advertising nutrient contents. It also suggests more sustainable packaging to follow CSR responsibilities.

1 of 16
Download to read offline
A RESEARCH PROJECT ON COMPARISON OF SOFT DRINKS WITH FRUIT JUICES SUBMITTED TO: SUBMITTEDBY: MRS. ANSHUL GARG NUPUR KANWAR (172) ANMOL MISHRA SHIVAM SHARMA (183) YOGESH PAL ROHAN KUMAR HRIDESH VERMA
SOFT DRINKS The 50-bn-rupee soft drink industry is growing now at 6 to 7% annually. In India, Coke and Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share, and the rest is divided among local players. Industry watchers say, fake products also account for a good share of the balance. There are about 110 soft drink producing units (60% being owned by Indian bottlers) in the country, employing about 125,000 people. There are two distinct segments of the market, cola and non-cola drinks. The cola segment claims a share of 62%, while the non-cola segment includes soda, clear lime, cloudy lime and drinks with orange and mango flavors.
FRUIT JUICES The Indian juice industry was pegged at US$3.5 billion in 2012 and is estimated to reach US$21.14 billion by 2018. In India, the per capita consumption is just 20 ml, which is negligible compared to other countries. Hence, there exists huge untapped potential in this segment. Shift in consumer preference towards non-carbonated fruit beverages, raising concern over obesity and other health issues, a change in lifestyle, affordability and availability of packaged juices are some of the reasons behind the rise of the packaged fruit juice market. They are slowly becoming a staple part of family breakfast, and even a must at social dos. The untapped markets in the tier-II and tier-III cities can be epicenter of growth for this sector as people in these cities still prefer fresh juices over packaged ones.
INTRODUCTION TO INDUSTRY Coca cola, Pepsi, and Nestle are the leading beverage brands that have been ruling the Indian beverage market since past few decades. Among all the beverages, tea and coffee are manufactured as well as exported heavily in the international markets succumbing to the individual demands around the world. The soft drink market such as carbonated beverages and juices constitutes around USD 1 billion producing 284 million crates per year. In the peak season, the consumption capacity reaches 25 million creates per month and during off season the same goes down to 15 million crates in a month. Fruit juices, pulp and concentrates, and sauces or ketchups are doing very well in the beverage market in India for the past few years. Various milk products, health beverages, beer, and country liquors have also been contributing largely in the rising demand of beverages in India.
RESEARCH METHODOLOGY OBJECTIVE The objective of the research is to find out the comparison between soft drinks and the packed juices. RESEARCH DESIGN The research design constitutes the blueprint for the collection, measurement, and analysis of data. This study used descriptive research. Descriptive research involves gathering data that describe events and then organizes, tabulates, depicts, and describes the data collection. It often uses visual aids such as graphs and charts to aid the reader in understanding the data distribution and therefore offered a better clarification on the comparison of juice and soft drinks, and ultimately give a clear picture on the effectiveness and reliability of the same.
SAMPLING TECHNIQUES In this research simple random sampling is being used, In a simple random sample (SRS) of a given size, all such subsets of the frame are given an equal probability. Each element has an equal probability of selection. Furthermore, any given pair of elements has the same chance of selection as any other pair. This minimizes bias and simplifies analysis of results. However, SRS can be vulnerable to sampling error because the randomness of the selection may result in a sample that doesn't reflect the makeup of the population. SAMPLE SIZE Sample size determination is the act of choosing the number of observations or replicates to include in a statistical sample. A total of 50 respondents were surveyed.
SOURCES OF DATA COLLECTION Data collection is the process of gathering and measuring information on targeted variables in an established systematic fashion. The research made use of primary data, which was collected using structured questionnaire distributed to the 50 respondents sampled from various places, students found outside the library, from classes, people living in societies . The administered questionnaires were collected after completion by the respondents on the same day and their responses used for analysis. TOOLS AND TECHNIQUES OF ANALYSIS Data Collection: Collection of data constitutes the first step in a statistical investigation. Utmost care must be exercised in collecting data as because they form the foundation of statistical method. If data are faulty, the conclusion drawn can never be reliable.
a) Primary Data: The data which are originally collected by an agency for the first time for any statistical investigation are said to be primary data. Questionnaire Method: Under this method, a list of questions pertaining to the survey is prepared and sent to the various informants by post. The questionnaire contains questions and provides space for answer. b) Secondary Data: The data which have already been collected by some agency and taken over from there and used by any other agency for their statistical work are termed as secondary data.
Q1. How often do you drink soft drinks ? 4 13 3 30 no. of people everyday 2-3 per week never sometimes Q2. How often do you drink juices? 5 14 8 23 no.of people everyday 2-3 per week never sometimes
Q.3 Does price play an important role in which product you buy? 27 13 10 No. of people Always Sometimes Never Q.4 How often do you read food labels of your soft drinks and juices? 18 15 17 No. of people Always Sometimes Never
Q.5 Do you prefer soft drinks over fruit juices? 14 21 15 No. of people Always Sometimes Never Q.6 Would you drink water instead of soft drink and fruit juices ? 21 17 12 No. of people Always Sometimes Never
Q.7 How often do you recycle your bottle or cans ? 13 20 17 No. of people Always Sometimes Never Q.8 Do you think soft drinks are healthy ? 7 1627 No. of people Yes Not Sure No
Q.9 Do you think you have a balance diet ? 20 17 13 No. of people Yes Not Sure No Q.10 Do you think juices are healthy and pure ? 26 10 14 No. of people Yes Not Sure No
FINDINGS From the survey it was found that soft drinks and juices both are consumed by the people almost in an equal percentage. We can say that the first aspect of buying of juices or soft drinks will always be the price of the product for a rational consumer. The food labels which are there on the food products will not always plays an important role. As an illiterate consumer cannot read it. And we know that a city like Delhi have only 86.6% literate people. The survey also depicts that todays generation is not at all into recycling. Only people above the age of 31 are likely to recycle their bottles or cans. One of the most important finding was, is soft drinks healthy or not? the answer to this question was pretty obvious which is no. More than 50% of the respondents think that soft drinks are not at all healthy.
RECOMMENDATIONS During my training period I have studied the comparison between the soft drinks and fruit juices. By using descriptive research design as a Questionnaire method where respondents are from the Delhi city. As most of the sample units were from middle class so it is advised that the price of the product should be affordable by a rational consumer. As only some of the people can read the food labels. So it is advised that the company should advertise about the nutrients, vitamins, energy level or fats that the product posses. Also the study shows that not all of the people recycle the bottles or cans so only that material should be used which doesnt harm the environment. This will help in following the CSR (Corporate Social Responsibility) by the companies effectively. Most of the respondents of age group 40 and above have said that soft drinks are not at all healthy. So there has to be some policy to change the mind set of people among this age group. After the survey we can conclude that most of the respondents are health conscious so one must insure that their product should contain accurate amount of energy, fats, vitamins, minerals etc. in order to satisfy the needs of these type of consumers.
BIBLOGRAPHY FROM INTERNET: www.missinghumanmanual.com www.statisticsbyrachel.wordepress,com www.drinktechonology-india.com www.in-beverage.org www.amritt.com NEWSPAPER AND MAGAZINES The Times of India Health magazine Hindustan Times Shape magazine

More Related Content

A research project

  • 1. A RESEARCH PROJECT ON COMPARISON OF SOFT DRINKS WITH FRUIT JUICES SUBMITTED TO: SUBMITTEDBY: MRS. ANSHUL GARG NUPUR KANWAR (172) ANMOL MISHRA SHIVAM SHARMA (183) YOGESH PAL ROHAN KUMAR HRIDESH VERMA
  • 2. SOFT DRINKS The 50-bn-rupee soft drink industry is growing now at 6 to 7% annually. In India, Coke and Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share, and the rest is divided among local players. Industry watchers say, fake products also account for a good share of the balance. There are about 110 soft drink producing units (60% being owned by Indian bottlers) in the country, employing about 125,000 people. There are two distinct segments of the market, cola and non-cola drinks. The cola segment claims a share of 62%, while the non-cola segment includes soda, clear lime, cloudy lime and drinks with orange and mango flavors.
  • 3. FRUIT JUICES The Indian juice industry was pegged at US$3.5 billion in 2012 and is estimated to reach US$21.14 billion by 2018. In India, the per capita consumption is just 20 ml, which is negligible compared to other countries. Hence, there exists huge untapped potential in this segment. Shift in consumer preference towards non-carbonated fruit beverages, raising concern over obesity and other health issues, a change in lifestyle, affordability and availability of packaged juices are some of the reasons behind the rise of the packaged fruit juice market. They are slowly becoming a staple part of family breakfast, and even a must at social dos. The untapped markets in the tier-II and tier-III cities can be epicenter of growth for this sector as people in these cities still prefer fresh juices over packaged ones.
  • 4. INTRODUCTION TO INDUSTRY Coca cola, Pepsi, and Nestle are the leading beverage brands that have been ruling the Indian beverage market since past few decades. Among all the beverages, tea and coffee are manufactured as well as exported heavily in the international markets succumbing to the individual demands around the world. The soft drink market such as carbonated beverages and juices constitutes around USD 1 billion producing 284 million crates per year. In the peak season, the consumption capacity reaches 25 million creates per month and during off season the same goes down to 15 million crates in a month. Fruit juices, pulp and concentrates, and sauces or ketchups are doing very well in the beverage market in India for the past few years. Various milk products, health beverages, beer, and country liquors have also been contributing largely in the rising demand of beverages in India.
  • 5. RESEARCH METHODOLOGY OBJECTIVE The objective of the research is to find out the comparison between soft drinks and the packed juices. RESEARCH DESIGN The research design constitutes the blueprint for the collection, measurement, and analysis of data. This study used descriptive research. Descriptive research involves gathering data that describe events and then organizes, tabulates, depicts, and describes the data collection. It often uses visual aids such as graphs and charts to aid the reader in understanding the data distribution and therefore offered a better clarification on the comparison of juice and soft drinks, and ultimately give a clear picture on the effectiveness and reliability of the same.
  • 6. SAMPLING TECHNIQUES In this research simple random sampling is being used, In a simple random sample (SRS) of a given size, all such subsets of the frame are given an equal probability. Each element has an equal probability of selection. Furthermore, any given pair of elements has the same chance of selection as any other pair. This minimizes bias and simplifies analysis of results. However, SRS can be vulnerable to sampling error because the randomness of the selection may result in a sample that doesn't reflect the makeup of the population. SAMPLE SIZE Sample size determination is the act of choosing the number of observations or replicates to include in a statistical sample. A total of 50 respondents were surveyed.
  • 7. SOURCES OF DATA COLLECTION Data collection is the process of gathering and measuring information on targeted variables in an established systematic fashion. The research made use of primary data, which was collected using structured questionnaire distributed to the 50 respondents sampled from various places, students found outside the library, from classes, people living in societies . The administered questionnaires were collected after completion by the respondents on the same day and their responses used for analysis. TOOLS AND TECHNIQUES OF ANALYSIS Data Collection: Collection of data constitutes the first step in a statistical investigation. Utmost care must be exercised in collecting data as because they form the foundation of statistical method. If data are faulty, the conclusion drawn can never be reliable.
  • 8. a) Primary Data: The data which are originally collected by an agency for the first time for any statistical investigation are said to be primary data. Questionnaire Method: Under this method, a list of questions pertaining to the survey is prepared and sent to the various informants by post. The questionnaire contains questions and provides space for answer. b) Secondary Data: The data which have already been collected by some agency and taken over from there and used by any other agency for their statistical work are termed as secondary data.
  • 9. Q1. How often do you drink soft drinks ? 4 13 3 30 no. of people everyday 2-3 per week never sometimes Q2. How often do you drink juices? 5 14 8 23 no.of people everyday 2-3 per week never sometimes
  • 10. Q.3 Does price play an important role in which product you buy? 27 13 10 No. of people Always Sometimes Never Q.4 How often do you read food labels of your soft drinks and juices? 18 15 17 No. of people Always Sometimes Never
  • 11. Q.5 Do you prefer soft drinks over fruit juices? 14 21 15 No. of people Always Sometimes Never Q.6 Would you drink water instead of soft drink and fruit juices ? 21 17 12 No. of people Always Sometimes Never
  • 12. Q.7 How often do you recycle your bottle or cans ? 13 20 17 No. of people Always Sometimes Never Q.8 Do you think soft drinks are healthy ? 7 1627 No. of people Yes Not Sure No
  • 13. Q.9 Do you think you have a balance diet ? 20 17 13 No. of people Yes Not Sure No Q.10 Do you think juices are healthy and pure ? 26 10 14 No. of people Yes Not Sure No
  • 14. FINDINGS From the survey it was found that soft drinks and juices both are consumed by the people almost in an equal percentage. We can say that the first aspect of buying of juices or soft drinks will always be the price of the product for a rational consumer. The food labels which are there on the food products will not always plays an important role. As an illiterate consumer cannot read it. And we know that a city like Delhi have only 86.6% literate people. The survey also depicts that todays generation is not at all into recycling. Only people above the age of 31 are likely to recycle their bottles or cans. One of the most important finding was, is soft drinks healthy or not? the answer to this question was pretty obvious which is no. More than 50% of the respondents think that soft drinks are not at all healthy.
  • 15. RECOMMENDATIONS During my training period I have studied the comparison between the soft drinks and fruit juices. By using descriptive research design as a Questionnaire method where respondents are from the Delhi city. As most of the sample units were from middle class so it is advised that the price of the product should be affordable by a rational consumer. As only some of the people can read the food labels. So it is advised that the company should advertise about the nutrients, vitamins, energy level or fats that the product posses. Also the study shows that not all of the people recycle the bottles or cans so only that material should be used which doesnt harm the environment. This will help in following the CSR (Corporate Social Responsibility) by the companies effectively. Most of the respondents of age group 40 and above have said that soft drinks are not at all healthy. So there has to be some policy to change the mind set of people among this age group. After the survey we can conclude that most of the respondents are health conscious so one must insure that their product should contain accurate amount of energy, fats, vitamins, minerals etc. in order to satisfy the needs of these type of consumers.
  • 16. BIBLOGRAPHY FROM INTERNET: www.missinghumanmanual.com www.statisticsbyrachel.wordepress,com www.drinktechonology-india.com www.in-beverage.org www.amritt.com NEWSPAPER AND MAGAZINES The Times of India Health magazine Hindustan Times Shape magazine