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This document contains a series of provocative statements from James Whatley and Rebecca Williams regarding social media marketing. The statements are meant to challenge common assumptions and spark discussion. Topics addressed include the value of hashtags, the impossibility of truly owning moments on social media, and how audiences present fictionalized versions of themselves online. The document suggests that understanding audiences' true behaviors and motivations is key, despite the lies and inconsistencies people portray. It ultimately argues that while challenges exist, the industry remains promising overall.Read less