A Simple Social Media Marketing Plan
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This document outlines a social media plan to promote a hotel brand across multiple platforms including Facebook, Google+, Twitter, LinkedIn, YouTube, Pinterest, and Instagram. The plan involves developing different types of educational, promotional, entertaining, and thoughtful content on a regular basis. It aims to increase user engagement, backlinks, brand recall, and leads. The hotel will provide information on events, offers, and activities to support the social media strategy and measurement of key metrics.
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A Simple Social Media Marketing Plan
- 2. SMM Plan in brief We will majorly focus on Facebook, G+ and Twitter. Additional focus will be on LinkedIn, Youtube, Pinterest/Instagram, 際際滷share etc Graphics will be made at our end as well as you pass us your graphics from your end. We will develop social content & strategy in coordination with you.
- 3. Brief - types of content Curated Content & Practical Facts about hotel - Educational Content (What, Why, How, Tips) Promotional Content (Offer, Discount, Company News, Happenings etc) Funny or Clever Content (Cartoon, Puzzle) Conversational content (Vote, Poll, Quizz) Thoughtful or inspirational or CSR content (Quotation, Good Morning, Social Cause etc) Contest - Refer & Win, Lucky Draw Freebies etc Events - Webinar, Workshops,Seminar etc Themes - Holi, Diwali etc Competition analysis, research & content curation from internet & your website. Content will be mixed with images, text, videos, links, blog posts etc
- 4. Quantity/Frequency of status update Facebook - As per the budget (Minimum Daily 1, Weekly 5, Monthly 20-25 status updates. Twitter - Same as Facebook Google+ - Same as Facebook Cross integration of channels - FB, Twitter, G+, Youtube etc
- 5. Goal More likes on FB, More Circles on G+ & More followers on Twitter, More views on Youtube More user engagement on major social media channels by reaching influencers Better backlinks & SEO Better brand recall Better leads
- 6. Related activities Related Tab creation on FB (E.G. Contact form, G+, Youtube, Twitter) Use of trending hashtags on FB, G+, Twitter Paid Ads & Events on Facebook /Linkedin FB event creation, Organic status updates & shares Social Reputation Management, reviews & more
- 7. What we need from your end Pass us every info about latest happenings Declare weekly new offers/events & Prizes Pass every info about offline marketing/branding Pass us every info about upcoming events Send us case studies, ppt, videos, pics, workshop info etc Send us team pic, company inside scoop etc
- 8. Thank You Seven Boats Info-System Pvt. Ltd. Call: +91 80170 49042 / 033 4001 6612 Email: info@7boats.com