A Simple Social Media Plan
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A Simple Social Media Plan presented by John Logar Enjoy the presentation there are several resources to take advantage of.
![If youd like me to present to your team on Generating Business From Social Media contact me at [email_address] Connect with me @ http://au.linkedin.com/in/johnlogar Follow me @ www.Twitter.com/JohnLogar www.JohnLogar.com](https://image.slidesharecdn.com/socialmediaplanslidesss1-110615032610-phpapp02/85/A-Simple-Social-Media-Plan-20-320.jpg)
A Simple Social Media Plan
- 1. www.JohnLogar.com Presented By John Logar Putting Together a Simple Social Media Plan
- 2. Big Questions How important will social media be to the future success of my business? www.JohnLogar.com
- 3. Big Questions How do I reach my target markets with social media? www.JohnLogar.com
- 4. The Big Questions In terms of my marketing efforts and investment what percentage of my marketing mix is going to be dedicated to Social Media Marketing? www.JohnLogar.com
- 5. Big Questions How do I start? www.JohnLogar.com
- 6. A few questions need to be answered first Who are you trying to attract? Where do they socialise online? When you get them to connect with you what are you going to do with them? www.JohnLogar.com
- 7. Do your research Where do your customers hang out? Forums Groups Communities Facebook, Twitter, Linked In, You Tube, My Space, etc www.JohnLogar.com
- 8. Find out what people are talking about Google Alerts www.SocialMention.com www.AskTwitter.com www.Ask.Com View discussions on LinkedIn, Facebook & Twitter www.JohnLogar.com
- 9. Build Your Social Profiles on The Big 5 Your Blog, Facebook, Twitter, LinkedIn, You Tube When ever you create content post it to all your platforms. * Make sure your branding is consistent over all your profiles www.JohnLogar.com
- 10. Find your key words Do a key word search using Google key word tool. Create a list Tag all your posts, pictures, videos, blogs, websites, Aim for keyword domination www.JohnLogar.com
- 11. 4 Things to do When Using Social Media Listen (to the discussions in your "niche." Observe (who the influencers are) Engage (into discussions with said "influencers") Initiate (new discussions) www.JohnLogar.com
- 12. Maximising your opportunity Engage your target audience Invite them to comment on your posts and videos Invite them to retweet your tweets Invite them to like what youre doing on Facebook. www.JohnLogar.com
- 13. Set Some Goals The number of subscribers or optins Search Engine Results for key words Number of leads generated Increase in sales Advertising and marketing cost savings Brand Awareness www.JohnLogar.com
- 14. Measure Your Return On Your Investment Website Analytics Social Mentions SEO Ranking Subscribers Social Engagement www.JohnLogar.com
- 15. Financial ROI New Customers Sales Revenue Number of Transactions Average Dollar Value Frequency of Purchase Promotion Results www.JohnLogar.com
- 16. 1 hour a day to social media domination Create a presentation using Google docs Headline it with 3 things you need to know about point 1.2.3 keep it simple. Make a Power Point or Keynote video with Jing ( FREE screen capture video application @ http://www.techsmith.com/jing/) Tweet about it Post it on your Social Media Networks remember to ask for feed back Remember to use your key words www.JohnLogar.com
- 17. Social Media Management Tools www.seesmic.com www.tweetdeck.com www.ping.fm www.onlywire.com www.HootSuite.com www.JohnLogar.com
- 18. Social Media Resources www.Mashable.com www.SocialMediaExaminer.com www.BrianSolis.com www.ChrisBrogan.com www.JohnLogar.com (Social Media) www.JohnLogar.com
- 19. John Logar is a Professional Speaker, Business Development Strategist and Consultant. He delivers presentations to Corporate, Retail, Franchises, Not For Profit, and Government groups. These are some of the topics he presents. How to Generate an Abundance of A Class Clients Social Media Business Development Practical Response Driven Internet Marketing Winning Proposals, Quotes and Tenders at Higher Prices Develop and Dominate Niche Markets Business Generation From Targeted Keyword Research Consultants Client Attraction Strategies Its All About You ( Having The Time of Your Life ) These presentations can be delivered in 1 hour keynotes, half day seminars, or full day workshops with training material s included www.JohnLogar.com
- 20. If youd like me to present to your team on Generating Business From Social Media contact me at [email_address] Connect with me @ http://au.linkedin.com/in/johnlogar Follow me @ www.Twitter.com/JohnLogar www.JohnLogar.com