A simple weekly content plan for churches takes the guesswork out of what and when to post on a regular basis, freeing leaders up to focus on building community, engaging in conversation, and curating content from other sources.
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A Simple Weekly Social Media Content Plan for Churches
4. BENEFITS OF HAVING A PLAN
Gives structure to your communication
Prompts you to communicate intentionally, rather than
haphazardly
Guards against assuming people know things
Allows you to manage your social media on your schedule
Frees you up to curate great content from other sources
Allows you to focus your energy on building community
6. MONDAY
Post link to sermon
video/audio
Reflection/encouragement/
question from yesterdays
sermon
Ex: Monday Morning
challenge: name your gifts.
List how you are using them.
GO!
Ex: Resolve today to play for
the name on the front of
your jersey, not the back.
Photo credit: http://www.lovethispic.com/image/25980/its-monday
7. MONDAY
Monday is for Missions: post
a missions-related prayer,
challenge or focus.
Ex.: Ukraine is in the news.
How can you pray? From
IMB: {link}
Ex:The food pantry is low on
crackers. Can you drop some
by today?
Photo credit: http://www.lovethispic.com/image/25980/its-monday
8. TUESDAY
Post pastor/staff blog
update.
Make the title
interesting.Which would
you click:
Pastors Blog Post for
3/13.
Check out these adorable
kittens!They are SO
FLUFFY!
Post to social media.
Repeat, with quote from
post. Photo credit: quickmeme.com
9. TUESDAY
Wednesday night
preview posts:
Ex.:Wednesday dinner
will by yummy! Pot roast,
potatoes, carrots. Sign up
now: {link}
Ex.:Got a prayer request?
E-mail it to
prayer@awesomebc.org
Photo credit: quickmeme.com
10. WEDNESDAY
Worship Wednesday! What
will choir be practicing? Post
a link to a song onYouTube.
Ex.:Choir is learning a new
song tonight. Listen and tell
us what you think: {link}
Preview ofWed. p.m. Bible
study verse for meditation
Ex.: For we are all baptized
by one Spirit so as to form
one body. 1 Cor 12: 12-27
What does this passage
mean to you?
11. THURSDAY
Participate inThrowback
Thursday
Ex.:VBS 1972. Recognize any
of these cuties? {pic}
Weekend
events/previews/reminders
Ex.: Last minute prep for
Upward soccer season
underway! First game Sat. at
10 a.m. {pic}
Sermon preview
Ex.:Whats your go-to verse
for remembering that God will
provide? Photo credit: http://knowyourmeme.com/memes/throwback-
thursday
12. FRIDAY
Follow Friday
recommendations (Twitter
only)
Ex.: #ff @kentuckybaptist
Invite
Ex.: Its Friday, but Sundays
coming! RT/Share and invite
a co-worker to church. {pic}
Photo credit: http://www.quickmeme.com/meme/3qcc7x
14. SUNDAY
Prepare for worship!
Ex.:Countdown to worship: 54 minutes!What are you doing to
prepare?
Ex.:Gathering for worship at 11:00 a.m.! How can we pray for you?
Scripture for meditation.
Ex.As you prepare for worship this a.m., meditate on Psalm 99: 1-9.
Tweet through sermon.
Schedule posts.
Use hashtags.
Encourage congregation to do the same.
15. PROTIPS FOR SUCCESS
Use hashtags, publicize them so you congregation can use
them, too.
Short and intuitive
Not already in use
Use images
Be aware of copyright issues
Respond to comments, interact.This is a CONVERSATION.
Ask for what you want: RT, Share, Comment, Like. But dont be
needy.Thats just annoying.
Use a third-party app to help you manage. (HootSuite,
TweetDeck)