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A SIMPLE CONTENT
PLAN FOR CHURCES
Focus on
Content.
Step1.
Do
this.
Step2.
Now
this.
Step3.
And
this.
HAVE A PLAN.
BENEFITS OF HAVING A PLAN
 Gives structure to your communication
 Prompts you to communicate intentionally, rather than
haphazardly
 Guards against assuming people know things
 Allows you to manage your social media on your schedule
 Frees you up to curate great content from other sources
 Allows you to focus your energy on building community
AWESOME BAPTIST CHURCH
 Website
 Facebook page
 Twitter account
 YouTube channel
 Hootsuite
MONDAY
 Post link to sermon
video/audio
 Reflection/encouragement/
question from yesterdays
sermon
 Ex: Monday Morning
challenge: name your gifts.
List how you are using them.
GO!
 Ex: Resolve today to play for
the name on the front of
your jersey, not the back.
Photo credit: http://www.lovethispic.com/image/25980/its-monday
MONDAY
 Monday is for Missions: post
a missions-related prayer,
challenge or focus.
 Ex.: Ukraine is in the news.
How can you pray? From
IMB: {link}
 Ex:The food pantry is low on
crackers. Can you drop some
by today?
Photo credit: http://www.lovethispic.com/image/25980/its-monday
TUESDAY
 Post pastor/staff blog
update.
 Make the title
interesting.Which would
you click:
 Pastors Blog Post for
3/13.
 Check out these adorable
kittens!They are SO
FLUFFY!
 Post to social media.
 Repeat, with quote from
post. Photo credit: quickmeme.com
TUESDAY
 Wednesday night
preview posts:
 Ex.:Wednesday dinner
will by yummy! Pot roast,
potatoes, carrots. Sign up
now: {link}
 Ex.:Got a prayer request?
E-mail it to
prayer@awesomebc.org
Photo credit: quickmeme.com
WEDNESDAY
 Worship Wednesday! What
will choir be practicing? Post
a link to a song onYouTube.
 Ex.:Choir is learning a new
song tonight. Listen and tell
us what you think: {link}
 Preview ofWed. p.m. Bible
study verse for meditation
 Ex.: For we are all baptized
by one Spirit so as to form
one body. 1 Cor 12: 12-27
What does this passage
mean to you?
THURSDAY
 Participate inThrowback
Thursday
 Ex.:VBS 1972. Recognize any
of these cuties? {pic}
 Weekend
events/previews/reminders
 Ex.: Last minute prep for
Upward soccer season
underway! First game Sat. at
10 a.m. {pic}
 Sermon preview
 Ex.:Whats your go-to verse
for remembering that God will
provide? Photo credit: http://knowyourmeme.com/memes/throwback-
thursday
FRIDAY
 Follow Friday
recommendations (Twitter
only)
 Ex.: #ff @kentuckybaptist
 Invite
 Ex.: Its Friday, but Sundays
coming! RT/Share and invite
a co-worker to church. {pic}
Photo credit: http://www.quickmeme.com/meme/3qcc7x
SATURDAY
 Live post/pics from church
activities
SUNDAY
 Prepare for worship!
 Ex.:Countdown to worship: 54 minutes!What are you doing to
prepare?
 Ex.:Gathering for worship at 11:00 a.m.! How can we pray for you?
 Scripture for meditation.
 Ex.As you prepare for worship this a.m., meditate on Psalm 99: 1-9.
 Tweet through sermon.
 Schedule posts.
 Use hashtags.
 Encourage congregation to do the same.
PROTIPS FOR SUCCESS
 Use hashtags, publicize them so you congregation can use
them, too.
 Short and intuitive
 Not already in use
 Use images
 Be aware of copyright issues
 Respond to comments, interact.This is a CONVERSATION.
 Ask for what you want: RT, Share, Comment, Like. But dont be
needy.Thats just annoying.
 Use a third-party app to help you manage. (HootSuite,
TweetDeck)

More Related Content

A Simple Weekly Social Media Content Plan for Churches

  • 1. A SIMPLE CONTENT PLAN FOR CHURCES
  • 4. BENEFITS OF HAVING A PLAN Gives structure to your communication Prompts you to communicate intentionally, rather than haphazardly Guards against assuming people know things Allows you to manage your social media on your schedule Frees you up to curate great content from other sources Allows you to focus your energy on building community
  • 5. AWESOME BAPTIST CHURCH Website Facebook page Twitter account YouTube channel Hootsuite
  • 6. MONDAY Post link to sermon video/audio Reflection/encouragement/ question from yesterdays sermon Ex: Monday Morning challenge: name your gifts. List how you are using them. GO! Ex: Resolve today to play for the name on the front of your jersey, not the back. Photo credit: http://www.lovethispic.com/image/25980/its-monday
  • 7. MONDAY Monday is for Missions: post a missions-related prayer, challenge or focus. Ex.: Ukraine is in the news. How can you pray? From IMB: {link} Ex:The food pantry is low on crackers. Can you drop some by today? Photo credit: http://www.lovethispic.com/image/25980/its-monday
  • 8. TUESDAY Post pastor/staff blog update. Make the title interesting.Which would you click: Pastors Blog Post for 3/13. Check out these adorable kittens!They are SO FLUFFY! Post to social media. Repeat, with quote from post. Photo credit: quickmeme.com
  • 9. TUESDAY Wednesday night preview posts: Ex.:Wednesday dinner will by yummy! Pot roast, potatoes, carrots. Sign up now: {link} Ex.:Got a prayer request? E-mail it to prayer@awesomebc.org Photo credit: quickmeme.com
  • 10. WEDNESDAY Worship Wednesday! What will choir be practicing? Post a link to a song onYouTube. Ex.:Choir is learning a new song tonight. Listen and tell us what you think: {link} Preview ofWed. p.m. Bible study verse for meditation Ex.: For we are all baptized by one Spirit so as to form one body. 1 Cor 12: 12-27 What does this passage mean to you?
  • 11. THURSDAY Participate inThrowback Thursday Ex.:VBS 1972. Recognize any of these cuties? {pic} Weekend events/previews/reminders Ex.: Last minute prep for Upward soccer season underway! First game Sat. at 10 a.m. {pic} Sermon preview Ex.:Whats your go-to verse for remembering that God will provide? Photo credit: http://knowyourmeme.com/memes/throwback- thursday
  • 12. FRIDAY Follow Friday recommendations (Twitter only) Ex.: #ff @kentuckybaptist Invite Ex.: Its Friday, but Sundays coming! RT/Share and invite a co-worker to church. {pic} Photo credit: http://www.quickmeme.com/meme/3qcc7x
  • 13. SATURDAY Live post/pics from church activities
  • 14. SUNDAY Prepare for worship! Ex.:Countdown to worship: 54 minutes!What are you doing to prepare? Ex.:Gathering for worship at 11:00 a.m.! How can we pray for you? Scripture for meditation. Ex.As you prepare for worship this a.m., meditate on Psalm 99: 1-9. Tweet through sermon. Schedule posts. Use hashtags. Encourage congregation to do the same.
  • 15. PROTIPS FOR SUCCESS Use hashtags, publicize them so you congregation can use them, too. Short and intuitive Not already in use Use images Be aware of copyright issues Respond to comments, interact.This is a CONVERSATION. Ask for what you want: RT, Share, Comment, Like. But dont be needy.Thats just annoying. Use a third-party app to help you manage. (HootSuite, TweetDeck)