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A study of consumer satisfaction towards nokia cell phones in madurai city

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Karthik Murugesan
Karthik Murugesan

This document describes a survey of consumer satisfaction with Nokia cell phones in Madurai City. The survey contains 18 questions that ask respondents about their demographics, Nokia phone ownership and usage, reasons for purchase, satisfaction levels regarding price, features, and benefits, and suggestions for improvement. The goal is to measure consumer satisfaction towards Nokia cell phones in Madurai City.

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A study of consumer satisfaction towards NOKIA CELL PHONES in Madurai City 1) Name of the Respondent :___________________________________ 2) Gender : A) MaleB) Female 3)Age group a)18 to 25 b)25 to 35 c)above 35 4)occupation a)student b)employee c)businessman d)professional 5)Income level a)below 10000 b)10000 to 20000 c)20000 to 30000 d)above 30000 6)martial status a)married b)unmarried 7)where do you live in a)city b)village c)town d)others 8)Do you own nokia cell phone a)yes b)no 9)source for information about the product a)advertisement b)newspaper c)friends d)radio 10)reson for purchase nokia cell phone a)long life b)handling easy
c)attractive model d)others 11)how many members are using nokia cell phone in your family a)1 b)2 c)3 d)4 12)which type of model you have ----------------------------------------------------- 13)what do you feel about the price of the nokia cell phone a)high b)medium c)low 14)state your satisfaction level towards the benefit of nokia cell phone a)highly dissatisfied b)dissatisfied c)highly satisfied d)satisfied 15)state the satisfaction level towards price of the nokia cell phone a)highly dissatisfied b)dissatisfied c)highly satisfied d)satisfied 16) state the satisfaction level towards the features of your nokia cell phone a)highly dissatisfied b)dissatisfied c)highly satisfied d)satisfied 17)In future you will use any other company mobile a)yes b)no 18)mention your suggestion a)----------------------------------------- b)-----------------------------------------

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A study of consumer satisfaction towards nokia cell phones in madurai city

  • 1. A study of consumer satisfaction towards NOKIA CELL PHONES in Madurai City 1) Name of the Respondent :___________________________________ 2) Gender : A) MaleB) Female 3)Age group a)18 to 25 b)25 to 35 c)above 35 4)occupation a)student b)employee c)businessman d)professional 5)Income level a)below 10000 b)10000 to 20000 c)20000 to 30000 d)above 30000 6)martial status a)married b)unmarried 7)where do you live in a)city b)village c)town d)others 8)Do you own nokia cell phone a)yes b)no 9)source for information about the product a)advertisement b)newspaper c)friends d)radio 10)reson for purchase nokia cell phone a)long life b)handling easy
  • 2. c)attractive model d)others 11)how many members are using nokia cell phone in your family a)1 b)2 c)3 d)4 12)which type of model you have ----------------------------------------------------- 13)what do you feel about the price of the nokia cell phone a)high b)medium c)low 14)state your satisfaction level towards the benefit of nokia cell phone a)highly dissatisfied b)dissatisfied c)highly satisfied d)satisfied 15)state the satisfaction level towards price of the nokia cell phone a)highly dissatisfied b)dissatisfied c)highly satisfied d)satisfied 16) state the satisfaction level towards the features of your nokia cell phone a)highly dissatisfied b)dissatisfied c)highly satisfied d)satisfied 17)In future you will use any other company mobile a)yes b)no 18)mention your suggestion a)----------------------------------------- b)-----------------------------------------