A Village of P's and C's, Digital Content Strategies Conference Keynote
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The document discusses the concept of content strategy, emphasizing the planning required for creating and delivering usable content. It highlights the importance of collaboration, sustainability, and maintaining quality without straining resources. The content is presented in the context of the evolution from Web 1.0 to Web 2.0, where conversation becomes crucial for strategy.
A Village of P's and C's, Digital Content Strategies Conference Keynote
- 1. #DCSC13 | @mbloomstein 1 息 2013息 2012 A VILLAGE OF Ps AND Cs Margot Bloomstein Digital Content Strategies Conference 031313 @mbloomstein #DCSC13
- 2. #DCSC13 | @mbloomstein 2 息 2013
- 3. #DCSC13 | @mbloomstein 3 息 2013
- 4. #DCSC13 | @mbloomstein 4 息 2013This is community.
- 5. #DCSC13 | @mbloomstein 5 息 2013 What is content strategy? Planning for the creation, aggregation, delivery, and governance of useful, usable, and appropriate content in an experience.
- 6. This takes a village to mind the Ps and Cs.
- 7. Political
- 10. #DCSC13 | @mbloomstein 10 息 2013 Sustainable content is content you can createand maintainwithout going broke, without lowering quality in ways that make the content suck, and without working employees into nervous breakdowns. Erin Kissane, The Elements of Content Strategy
- 11. Collaboration
- 14. #DCSC13 | @mbloomstein 14 息 2013 Web 1.0 brochureware blah blah blah.
- 15. #DCSC13 | @mbloomstein 15 息 2013 Web 2.0 = conversation. Conversation demands strategy.
- 17. #DCSC13 | @mbloomstein 17 息 2013
- 18. #DCSC13 | @mbloomstein 18 息 2013
- 19. #DCSC13 | @mbloomstein 19 息 2013 Thank you! Margot Bloomstein @mbloomstein margot@appropriateinc.com slideshare.net/mbloomstein http://amzn.to/CSatWork All other images 息 Margot Bloomstein unless otherwise noted.