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- 1. “±qA¨ì A+”?b???????é·|?P?ê?? ?????ì§? ?????ì§? CEO, ?B§J??
- 2. ?B§J?? (K.C. Liu) 1971??1975 ??¤j?q?H¨t 1975??1979 ?q¤l?]-p¤u?{?v 1979??1983 ?ü°??f?? (HP)·~°?¤u?{?v 1983??2005 ?????ì§???¨??? & CEO Email: kc.liu@advantech.com.tw
- 4. ±q A ¨ì A+ ±q l ¨???-ì?h l ??¤-?????? l ??§???¤H?A¨M?w°?¤°?ò , , ????¤??à???H¤? l -±???????{?ê l ??????????°? l ?H?ì§??°?[?t?? l -??ü????
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- 7. ¨???-ì?h l §?¨ì??????·§??§@?°¨M????°ò???[?c l ¨????ó?`¨è????§??z?? l ???M¨???-ì?h???L?{?O¤?????????§ , ?L?{¤Q¤?§x?? (?-§??|?~ ) , ?N?O?ù?ò?e??¤??q l ?O?ù¨??V??°?¤@?~?| ??¨???-ì?h , ¤??q?N l ?q±`?b???M¨???-ì?h?á???X?~¤? ·|?X?{-?-n???à§é
- 9. Paradigm Shift of IT Industry eService Age PC Age Mini- Computer ?H Age ??????¤á?s ???y??·? ?°?b¤? Industrial ¤??-¤?¤u ???????X Environment ?U???°?F ???? &???s ±M?` ¤??-±M?` Biz Model ????±M?` Now & Future
- 10. Customer Driven versus Product Driven Product Driven Customer Driven ?[?I Inside-Out à Outside-In ?D-n??°? Promotion/±??P à Service/?A°? ·~°?¤H-??d?? Own Products à Own Customers ¤??? ?¨?? à ?i??
- 11. Segmented to be Customer-Focused Sales Models Key Biz Model Design & Manu. Corporate-Direct Services D&MS Key Accounts Account Focused & Vertical Field Selling Field Sales System Components Call-Centers Franchise powered by Distribution Unified Marketing
- 12. Product Divisions Embedded & Industrial & eAutomation Applied Computing Network Computing Embedded Industrial eAutomation Computing Computing HMI & Industrial Panel Computer Applied Panel CompactPCI Computing Industrial Communication Medical Network Computing Appliance Distributed I/O Modules Display & eVideo Industrial I/O Peripherals Solutions
- 13. ??§???¤H ?A¨M?w°?¤°?ò ??§???¤H , l -?????¤??b?S?è¤?±?¨|-I?? ?B±M·~?????? ¤u§@?g??§ó-?-n (?S?è??±??B : ???ê?B §U¤H ?@·N°l¨D¨??V ?B ) l ???u¨q¤H¤~?x?¤¤??q??¤j?????÷ , ??¤??L±? l ?Z?M-±??§??ù??¤H
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- 15. , ??¨M¤??à???H¤? ??????????°? ( ???????ê¨? ) l °ê??¤??????q?t?i l ???y?~?P???? l ?t?§¤??A°?¤????~ SBU????
- 16. ???? ???? °ê??¤????q?t?i °ê??¤????q?t?i Global Value-Chain Global Value-Chain (( 2005 & Future) 2005 & Future) Regional Localization & Regional Localization & Consolidation Consolidation (2001 ?? 2004) (2001 ?? 2004) Regional RBU Offices Regional RBU Offices (1994 ?? 2001) (1994 ?? 2001) Worldwide Distributors Worldwide Distributors (1990 -- 1995) (1990 1995) Taiwan Export Taiwan Export (1988 -- 1992) (1988 1992)
- 17. ?ì§??O?[?t?? ?ì§??O?[?t?? , ???D±?°??? ?°??D§A???D?P¤??q?o?i±K¤ , §_?h§A¨S???ì?k?n?n?B???ì§? . ?¨???-ì?h±N¤????ì§????B? , ??¤??O?ì§????B?? ¤???¨???-ì?h . ????a?ì§???¨- , ?L?k??¤@?a?u¨q??¤??q?????° ¨??V????·~ , ¤]?L?k¨?¤?¤j???{?Y .
- 18. l Dot.com ???? l Good-to-Great ????
- 19. “Dot.com”???? l ???X§??t?¨??-p?? ,§l¤?-·?I?ê?÷??§?¤J ¨?¤??ù?n·????X?R l ???H§??N?????}?i?H±a¨?§??t·~?Z ¤??ò§Q l ?H¤@?|?¨??á??°]°?§Q?q?°?@?P
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- 21. The Good-to-Great Flywheel ?i ?r -? ?p???ê¤O ?? ??¤-?? ?K¨???-ì?h ±j?????? ??§???¤H -±?????? ?H?ì§??° ???? ?A¨M?w°?¤°?ò ??¤?¤? ???{?ê ?[?t?? ????????-?¤u ???????????? ????????-?¤u ??????????°? ???????????? ??????????°? °í?u¨???-ì?h?V?e???i
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- 25. Advantech @ 2010, Corporate Vision 1. Grow to US$1 Billion Worldwide Revenue with Customer Oriented Business Models and Advantech’ 3-Circle Corporate Principle. s 2. Deliver ?yTrusted ePlatform Services?z as Globally Recognized Reality. 3. Build Leadership in Committed Vertical Domains. 4. Achieve Key Accounts’ Satisfaction with Regionally Localized and Globally Streamlined Service Models. 5. Build?yePlatformPro?zand?yeAutomationPro?z Franchise everywhere. 6. Become a Reputable Employer Brand and a Model Corporate Citizenship.
- 26. ?L?h?], ??¨??G¤§¤@?e¤H???[ ¤??@ Level 5 Level 1- 4 time ?H?R?÷????§?¤F?? ??????§V¤O§??i -×?ù¤u§@?[¤§?l?I ???n??¤[¤§????