The document summarizes key findings from a focus group with nine meeting planners on how hoteliers can better serve their needs. It provides five recommendations: 1) Make the planning process a partnership with flexibility; 2) Ensure the general manager is involved and instills confidence; 3) Give discounts on core meeting items to help planners' budgets and goals; 4) Showcase hotel event spaces and capabilities through photos and examples; 5) Share knowledge on engaging Millennials through technology at events. The focus group was conducted by MCM Research to understand the complex meetings market from the planners' perspectives.