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Aac pres

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Mike Litson
Mike Litson

SEO and Social for the Korean and Chinese Markets, best to see the sound file that goes with it as it's quite image heavy.

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Mike Litson Asian Search Marketing
Overview Summary 1. Market Shares 2. Search Percentages 3. Naver Layout 4. KIN 5. Cafes 6. Websites 7. Libra 8. Daum 9. Baidu Layout 10. Baidu Traffic Example 11. Baidu PPC and Search Intergration 12. Spam 13. On Site Key Points 14. Weibo 15. Baidu Share 16. Baidu Video Expansion
Stats Language Spanish Arabic Chinese (mandarin) Japanese Korean English Percentage of web 6% 3% 12-22% (estimates) 8% 2% 27% (60% of sites have English Available) Number of Searchers 153m 66m 444m 99m 40m 540m *number of searches stats 2011, percentage 2013
Naver Search http://bit.ly/12igDdD Yes Thats The 1st Page
Kin
Cafe
Cafe
Overview
Libra
Baidu
Baidu Layout
Baidu Traffic
Baidu PPC Baidu results directly change as a result of paid campaigns going up and down! Not sure if your content is ok for Baidu, the PPC team will tell you. I recommend baiduhk.co.hk
What sort of links
Onsite Meta Keywords still hugely important Keywords in Titles, Descriptions, Htags etc Theyve had their Panda Quantity of links equally if not more important if not more so than quality No real penalties for spammy links CTR is HUGELY important Internal linking from content is liked Consistent daily increases in links Content length should be about 1k words and up Display keywords in pinyin in the URL You need to use Baidu webmaster tools. Formatting around KWs Keyword density Try to get Chinese hosting
Weibo
Baidu Share Baidu Bookmarks Weibo Sina Weibo Tencant Pengyou (Tencent) Renren QZone Kaixin Douban Sohu Weibo MSN QQ Bookmarks Tao Jianghu Baidu Post Bar Sohu White Society
Baidu Video Buyouts

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Aac pres

  • 2. Overview Summary 1. Market Shares 2. Search Percentages 3. Naver Layout 4. KIN 5. Cafes 6. Websites 7. Libra 8. Daum 9. Baidu Layout 10. Baidu Traffic Example 11. Baidu PPC and Search Intergration 12. Spam 13. On Site Key Points 14. Weibo 15. Baidu Share 16. Baidu Video Expansion
  • 3. Stats Language Spanish Arabic Chinese (mandarin) Japanese Korean English Percentage of web 6% 3% 12-22% (estimates) 8% 2% 27% (60% of sites have English Available) Number of Searchers 153m 66m 444m 99m 40m 540m *number of searches stats 2011, percentage 2013
  • 5. Kin
  • 10. Baidu
  • 13. Baidu PPC Baidu results directly change as a result of paid campaigns going up and down! Not sure if your content is ok for Baidu, the PPC team will tell you. I recommend baiduhk.co.hk
  • 14. What sort of links
  • 15. Onsite Meta Keywords still hugely important Keywords in Titles, Descriptions, Htags etc Theyve had their Panda Quantity of links equally if not more important if not more so than quality No real penalties for spammy links CTR is HUGELY important Internal linking from content is liked Consistent daily increases in links Content length should be about 1k words and up Display keywords in pinyin in the URL You need to use Baidu webmaster tools. Formatting around KWs Keyword density Try to get Chinese hosting
  • 16. Weibo
  • 17. Baidu Share Baidu Bookmarks Weibo Sina Weibo Tencant Pengyou (Tencent) Renren QZone Kaixin Douban Sohu Weibo MSN QQ Bookmarks Tao Jianghu Baidu Post Bar Sohu White Society