The document summarizes a presentation about a collaborative initiative between 9 community colleges along the Texas Gulf Coast to address workforce needs in the petrochemical industry. The Community College Petrochemical Initiative (CCPI) received startup funding from ExxonMobil and formed sub-teams focused on faculty recruiting, student recruiting, resource development, and marketing. One sub-team is developing strategies to identify and recruit qualified instructors through tactics like advertising in industry publications, recruiting retired professionals, and promoting opportunities at career fairs. The initiative also creates recruiting tools and materials for instructors. Sponsors can support the initiative at various levels from $100,000 to $500,000.
2. Dr. Cathy Kemper
Vice President of Learning
Dr. Ronald Dewlen
Dean of Instruction
Wayne Wauters
Director of Employment
Lana Pigao
Manager of Strategic Communications
Meet the Presenters
3. Petrochemical Industry Forecast
Texas Gulf Coast
50,000 new workers over next decade.
Multi-billion-dollar expansions in refinery
capacity.
Retirement of the baby-boomers.
Changes in technology requiring post-
secondary education.
Bottleneck effect caused by scarcity of
qualified instructors.
4. The Response: CCPI
Community College Petrochemical Initiative
Funding
$500K startup grant from ExxonMobil in
2013.
Two subsequent grant renewals, totaling
$1.5M in support.
Commitment
Presidents of the 9 colleges in the Gulf
Coast Consortium of Community Colleges.
Lee College appointed lead institution.
7. CCPI Organizational Structure
Steering Team
Collaboratively guides the work of the 9 colleges and
maintains fiscal responsibility.
Sub-Team 1: Faculty Recruiting
Sub-Team 2: Student Recruiting
Sub-Team 3: Resource Development
Sub-Team 4: Marketing
8. Sub-Team 1
Recruitment of Faculty/Instructors
Goal:
Find strategies for
identifying, recruiting, and
maintaining a qualified
pool of instructors for the
high-demand programs
serving the chemical
manufacturing industry.
9. Gaps/Barriers to Recruitment
Each college works independently to find
qualified faculty.
No unified regional HR approach to
advertising teaching jobs effectively.
Challenge of small budgets and high costs for
advertising.
10. Strategy
Collaboratively share
our personnel,
knowledge, and grant
resources to conduct
large-scale faculty
recruiting in highly
visible venues.
11. Faculty Recruiting Tactics
Share technology expertise between HR
offices to make recruiting more effective.
Advertise faculty positions in high-impact
industry publications.
Reach out to retiring baby boomers to
Leave a Legacy by teaching in their field.
Bring visibility to career opportunities for
faculty and students at the Houston
Livestock Show and Rodeo.
15. Future Faculty Recruiting Tactics
Create CCPI instructor recruiting
presentations for delivery face-to-face and
online.
Create CCPI instructor training videos.
Create hot jobs CCPI website on
Facebook with links to all 9 colleges.
Expand use of www.indeed.com with click-
through ads.
16. More Faculty Recruiting Tactics
Schedule regular CCPI Internet radio
interviews with HCCS Northeast station.
Tell our story to high impact national
organizations in multiple media formats.
Create a micro-site for all 9 colleges via a
job board service.
Create a standardized tracking method for
identifying how applicants learned about
teaching jobs.
18. Tool Kits
Human Resources tool kit with instructions for
creating click through ads and resources for
effective recruiting.
Recruiting tool kit for outreach to impending
retirees.
Train-the-Trainer tool kit for orienting first-
time teachers to the classroom.
21. Sustainability:
Levels of CCPI Sponsorship
Executive Partner $500,000 and above
Major Partner $400,000 to 499,000
Supporting Partner $300,000 to 399,000
Inspiring Partner $200,000 to 299,000
Empowering Partner $100,000 to 199,000
General Partner Up to $99,000
22. Contact the Presenters
ckemper@lee.edu
Ronald.Dewlen@hccs.edu
Wayne.Wauters@sjcd.edu
YPIGAO@houstonisd.org