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                          San Jose Museum of Art
                             Collecting Visitor Comments
Tuesday, April 29, 2008                                        1
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        Brief Overview

             SJMA Has a reputation for engaging it’s visitors.
           Always has had the typical visitor comment
          book.
           Has branched away to many new vehicles for
          gathering visitor insight.
           Look at each exhibition to determine the most
          appropriate approach.
             Analog (paper) vs. Digital (“web 2.0”)


Tuesday, April 29, 2008                                              2
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AAM 2008

  • 1. 1 San Jose Museum of Art Collecting Visitor Comments Tuesday, April 29, 2008 1
  • 2. 2 Brief Overview SJMA Has a reputation for engaging it’s visitors. Always has had the typical visitor comment book. Has branched away to many new vehicles for gathering visitor insight. Look at each exhibition to determine the most appropriate approach. Analog (paper) vs. Digital (“web 2.0”) Tuesday, April 29, 2008 2