Aaron Rourke illy Coffee POP
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This document describes a series of product display designs created by Aaron Rourke for illy coffee. The displays are meant to showcase illy coffee products in a bright, friendly, and visually striking manner to attract new customers without diluting the illy brand. The designs allow for a near 360 degree view of the product line and incorporate elements like lemon twists, double helix shapes, and spiral staircases that reference aspects of illy's branding and products.
Aaron Rourke illy Coffee POP
- 1. Takes on a friendly Anthropomorphic quality rear view Aaron Rourke Designer
- 2. Logo wrap For those who don’t get the lemon twist reference. Aaron Rourke Designer
- 3. Inspiration illy cups, double helix, spiral staircases, lemon twists Aaron Rourke Designer
- 4. Solid gloss color could be made from Thermoformed plastic Clean, simple, happy Aaron Rourke Designer
- 5. Lemon peel Textured Powder coated MDF Aaron Rourke Designer
- 7. Design allows a near 360 view of product line. Visually striking Would work in store or trade show. Aaron Rourke Designer
- 8. Bright and friendly Would attract people new to illy without diluting the brand Visually striking Aaron Rourke Designer
- 9. Premium illy product display Aaron Rourke Designer
- 11. The illy can is an icon for the brand. illy issues designer editions. Aaron Rourke Designer
- 12. illy retail sampling display. Retail staff asked for trash bin and inventory storage. Aaron Rourke Designer