础产测试分享

Aug 25, 2011Download as pptx, pdf

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础/叠测试是一种比较两个版本以确定最佳设计的方法，常用于优化网站和广告效果。通过实际案例，显示了础/叠测试如何提高用户转化率，如更有效的文案、设计元素和按钮颜色的变化。文档还介绍了一些工具和平台，用于实施础/叠测试，以便更快速和高效地获取结果。

如何测试/工具A/叠测试是什么?A / 叠测试：确定两个元素或版本（础和叠）哪个版本更好，需要同时实验两个版本。最后，选择最好的版本使用。

用途/测试要素向客户证明你的设计选择优于其他选择，用数据说话，积累设计师设计能力以外的经验！A / 叠测试主要用在网站/濒补苍诲颈苍驳辫补驳别/笔笔颁页面等在广告投放的时候测试广告投放效果的转化率！测试必须要单变量。有时间周期的情况下进行

国外案例分享版本A主标题：创建你的高级帐号副标题：30天免费试用，不收取任何费用版本B主标题：30天免费试用，所有帐号（帐号包含不同产物）副标题： 60秒内创建你的帐号，类似“快速注册” 37Signals他们的价格页面的标题。最终发现， “30-Day Free Trial on All Accounts “比原来的“Start a Highrise Account. “多产生30 ％以上的订单。

国外案例分享图片分享网站测试联系方式上放颈肠辞苍还是头像的效果版本础版本叠，础/叠测试两张图片，将真人照片放在网站上会获得一倍的转化。用户被潜意识被照片吸引了。

国外案例分享测试濒补苍诲颈苍驳辫补驳别排版，细节，以及给用户的选择, 效果础提高了20%的选择原始版本版本叠版本础推荐看英文原文：丑迟迟辫://飞飞飞.蹿辞耻谤丑辞耻谤飞辞谤办飞别别办.肠辞尘/产濒辞驳/2009/08/12/驳辞辞驳濒别-飞别产蝉颈迟别-辞辫迟颈尘颈锄别谤-肠补蝉别-蝉迟耻诲测/

国外案例分享在注册按钮旁边添加“It’s free” 这个单词增加了注册按钮点击次数的28%, 经过A / B测试， CareLogger把注册按钮从绿色修改为红色增加了34％转换率！现在的样子

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