A/B Testing
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The document discusses A/B testing in UX design, emphasizing the importance of data-driven decisions and the impact of design changes on conversion rates. It includes examples of successful A/B tests showing significant increases in performance metrics. The speaker, Riza Sel巽uk Saydam, also highlights various A/B testing tools and methods for effective implementation.
A/B Testing
- 2. @rssems #ccistanbul #techmeetup g端n端n men端s端... Merhaba Data a脹 A/B TestiLean UX rnekler zet Sorular ve Cevaplar
- 3. @rssems #ccistanbul #techmeetup RIZA SELUK SAYDAM UI/UX DESIGNER & DEVELOPER @ NOKTA.COM www.rss-ems.com
- 29. @rssems #ccistanbul #techmeetup HEDEFVER聴LER VE "Nereye gitmek istedigini bilmiyorsan hangi yoldan gidecein farketmez." Cheshire
- 31. @rssems #ccistanbul #techmeetup Data, Not Design, is King in Age of Google Age of Data "We let the math and the data govern how things look and feel." Marisa Mayer (Past Google, now Yahoo)
- 32. @rssems #ccistanbul #techmeetup If you torture the data long enough, it will confess ! Ronald Coase (Nobel Prize in Economics)
- 33. @rssems #ccistanbul #techmeetup Az maliyet ok kat脹l脹mc脹 Veri G端c端 Neden A/B Test? Neden sanat?! H脹zl脹 Sonu巽 UX
- 34. Focus on the user and all else will follow
- 40. @rssems #ccistanbul #techmeetup The original: Worst performer Headline +30% ORIGINAL +7%+15%+27%
- 45. @rssems #ccistanbul #techmeetup Single Page vs. Multi-Step Checkout 21.8%
- 57. @rssems #ccistanbul #techmeetup A/B Testin Temel Kurallar脹 aman diyeyim... ! Tek Deiken Varyasyonlar脹 Yummy Cookies Belirli bir amaca y旦nelik Mauris tempor vehicula Probleme Y旦nelik T端m端 Ayn脹 Anda
- 58. @rssems #ccistanbul #techmeetup A/B Test Ara巽lar脹 Kendinize zel Framework uzun vade 巽旦z端m端 ! Visual Website Optimizer 端cretli ! visualwebsiteoptimizer.com Google Analytics Content Experiments ! google.com/analytics Optimizely 端cretli ! Prede鍖ned chunks as necessary, making
- 59. @rssems #ccistanbul #techmeetup zetle Bug端n nelerden bahsettik? Lean UX Geleneksel S端re巽 S端rekli renme ve Test ederek gelitirme Data Verinin g端c端 ad脹na! r端n端 analiz edebilmek A/B Test S端reci Bilimsel Method Problem ve Ama巽 rnekler Signi鍖cant Test Bilimsel method ile kullan脹labilirlik 巽al脹mas脹
- 62. TEEKKRLER! RIZA SELUK SAYDAM www.rss-ems.com