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1. A/B Testing in Library Emails 1/53Amanda L. Goodman User Experience Librarian, Darien Library @godaisies

2. 2/53 < 2% of posts on Twitter & Facebook reach their followers. fastcompany.com/303880 1

3. 3/53 > 90%of emails reach intended inboxes. fastcompany.com/303880 1

4. 4/53 Problem: People do not read your emails. fastcompany.com/303880 1

5. 5/53 A/B Testing with MailChimp

6. > 90% Data courtesy of Darien Library

7. > 90%of emails reach intended inboxes. Data courtesy of Darien Library

8. Data courtesy of Darien Library

11. Data courtesy of Darien Library The Original

12. Data courtesy of Darien Library Changes Were Made

18. 18/53 Lesson Learned:Keep experimenting fastcompany.com/303880 1

A/B Testing in Library Emails