ABC New Media Summit 28. October 2011
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This document discusses the three types of web content, editorial, commercial, and user-generated, and how purchase decisions are influenced in the information age. It also mentions the transformation of society every few hundred years according to P. Drucker, where within a few decades society rearranges itself, including its worldview, values, structures, arts, and key institutions. The document lists various trusted sources that can influence purchasing, including PR agencies, community managers, ads, bloggers, government, and friends and family.
ABC New Media Summit 28. October 2011
- 1. Purchase decisions in information age Jelena Jovanovi (Miss Cybernaut) 息
- 3. 3 types of web content: editorial commercial user-generated
- 4. The Clones
- 5. Purchasing fans and likes
- 6. PRIVACY?!
- 7. Warp Speed
- 8. who is trustworthy? PR agencies Community managers Ads Bloggers and blogesses Government 2.0 Evangelists Friends Family
- 9. Unlimited possibilities? Seriously?
- 10. P. Drucker: Transformation "Every few hundred years in Western History there occurs a sharp transformation. Within a few short decades, society rearranges itself : its worldview (paradigm), its basic values, its social and political structures, its arts, its key institutions. Fifty years later there is a new world. Post Capitalist Society
- 11. transfer information freely Do you feel it :-) twitter: Miss Cybernaut 息 Facebook: jjpress Linked in: jelenajovanovicc