![Contact us G. Matthew ¡°Matt¡± Clark President 860.247.5222 (Office) 860.836.4726 (Cell) 860.563.5222 (Home Office) [email_address] Clark Marketing Research Group, LLC 75 Charter Oak Avenue, Suite 2-201 Hartford, CT 06106 www.ClarkMarketingResearch.com www.cmrg.net](https://image.slidesharecdn.com/aboutcmrg-124140286387-phpapp01/85/About-Cmrg-10-320.jpg)
About Cmrg
- 1. Clark Marketing Research Group, LLC Profitable Insights 75 Charter Oak Avenue, Suite 2-201 Hartford, CT 06106 860.247.5222 www.ClarkMarketingResearch.com www.cmrg.net
- 2. Why Clark Marketing Research Group? Talk to Clark Marketing Research Group. We offer the full range of research services, delivered with, creative energy and the highest quality standards. ?One client called our work ¡°eloquent.¡± ?That speaks volumes for the quality of our work And the approach we take to your business. What makes us different? ?In a word: ?Creativity. Our specialty is creativity. ?We look at your challenge, construct the best approach to gather information, and create new solutions that work in your real world. The result: ?Profitable Insights to achieve your long-term business goals. Qualitative and quantitative: ?We go both ways, equally well. When you hire us, you're not just getting a moderator or a ¡°digit head.¡± ?You're hiring well-rounded professionals with broad experience in all research disciplines. Our methods are based on your challenge, not our menu of services. No buzzwords. ?No standard products. ?No gimmicks. We don't sell boilerplate solutions with cute product names. ?You get customized approaches to your situation and your issues. ?This requires active listening and creative approaches. ?We don't force your problem to fit a boilerplate product. Timeliness isn't an afterthought. ?It's how we do business. ?Guaranteed. Business moves faster and faster every day. ?We understand this reality and structure our work flow processes accordingly. ?That means proposals in 2 days, topline reports in 2 days, and full reports in 1 week. Want proof? ?Just give us the opportunity to work on your next project. Questions you should ask ... ? ?? Do you get research reports that are packed with buzzwords and blather -- not clarity and meaningful insights? ? ?? Shouldn't research inspire you-- not tire you? ? ?? When was the last time you read a research report that set an unmistakably clear direction? ? ?? Ever thought your research company was basing its recom-mendations on the services it sells rather than on the problem you need solved?
- 3. Expertise in All Research Methods Focus Groups, Diads/Triads, Planning One-On-One Interviews Qualitative Tele-Depth Interviews Intercept Surveys Telephone Surveys (Omnibus too) Mail Surveys Internet Surveys (cmrg.net) Internet Diary Panels Internet Focus Groups (bulletin board) Projective Techniques, Univariate/ Multivariate Analysis Matt Clark moderating a focus group in Vernon, CT. Brand tracking graph from a B-2-B Internet survey project.
- 4. Types of Projects Advertising Concept Development Advertising Testing Advertising Tracking Awareness, Trial and Usage Customer Satisfaction and Retention Market Segmentation/Niche Studies Name Testing New Product/Concept Screening/Testing Positioning Service/Program Concept Screening/Testing Pricing Among others ... If you can name it, we¡¯ve probably done it.
- 5. Diverse Client Base Among others ... Triple A Pfizer Bios Waterbury Companies UCONN Merck Rockville Bank Thomas Register Other Miles (Bayer) Health Care Saint-Gobain Vetrotex Greater Hartford CVB Schering-Plough BC & BS of Connecticut Wiremold/Legrand Smith College Johnson & Johnson Northwest Community Bank Permatex Gibbs College Hoffman LaRoche Litchfield Bancorp Loctite Higher Education Glaxo Industrial Risk Insurers Kaman Corporation NFO Genentech Hartford Steam Boiler Insurance Konica Business Tech. ICR Bristol Myers Squibb Hartford Life Infiltrator, Inc. FIND/SVP Pharmaceuticals Chubb Specialty Insurance Henkel North America Other research companies The Travelers Castle Bank FLIR Corp. United Illuminating St. Raphael Health System American Eagle FCU Cooper Instrument Corp. Northeast Utilities Siemens Medical Systems Financial Business to Business Cox Communications Middlesex Hospital YoFarms Yogurt Pita Communications Telecommunications/Utilities Genomas, Inc. Remy Martin Mintz & Hoke Venture Department Stores Constitution Health Care PPG/Olympic Stains Mason, Inc. Shaw¡¯s Supermarkets CT Poison Control Center Consumer Products In-House Marketing CT Florists Association CT Health Foundation Resorts Hotel & Casino Core Advertising Ames Department Stores CT Department of Health Mohegan Sun Casino Adams & Knight Retail CT Children¡¯s Medical Center Casinos/Gambling Advertising
- 6. What do clients say? "This is a McKinsey quality report. ?It's packed with insights, sophisticated analysis, and thoughtful conclusions.¡± CEO Hartford Steam Boiler Inspection & Insurance "I have never read a higher quality research report. ?It's so well written... it's eloquent.¡± Associate Director of Marketing Research Pfizer, Inc. ¡° Those were really well done focus groups. ?This four hours made my entire trip to the U.S. worthwhile.¡± Director of Product Management FLIR Corp. "We keep coming back year after year because each time we do research with you, we learn something new.¡± Director of Public Relations Connecticut Children¡¯s Medical Center "Twenty years ago when I first joined the company out of university one of the first things I did was a survey project. ?I've seen a lot of marketing research since then and most of it wasn't worth much. ?This, on the other hand, is really well done. ?Your company did an excellent job. We will be using these insights to make several changes.¡± President Saint Gobain - Vetrotex
- 7. Invest in Continuous Improvement Focus Group Moderator Training RIVA, Richmond Statistical Training SPSS, Chicago, New York Video Capture and Integration
- 8. Unbiased Truth and Integrity Objectivity is important. It¡¯s why organizations use marketing researchers rather than doing it themselves. We are ¡°bone honest.¡± No matter what the research findings are, we report them truthfully, honestly, and with the utmost integrity and sensitivity. Objectivity and confidentiality are also important to respondents. We are subscribe to QRCA, CASRO, and ARF standards.
- 9. Qualifications G. Matthew Clark, President Matt Clark has over 20 years experience conducting marketing research studies for a variety of companies. Before founding Clark Marketing Research Group in 1999, Matt held senior research positions with Mintz & Hoke Advertising, Migliara/Kaplan Associates, Pracon, Inc., VNU/PERQ, and The Douglas Group. He has conducted hundreds of focus groups and survey research projects. Matt has helped reposition a casino, introduce a billion dollar drug, determine demand for new products and services, improve packaging, refine communications, and enhance customer satisfaction across a broad range of industries. Matt has been an Officer of the American Marketing Association and is a past president of The Advertising Club of Connecticut. He has been quoted in Advertising Age, AdWeek, Connecticut Business Magazine, and the Hartford Business Journal. Matt completed focus group moderator training at RIVA Institute in 1992 and statistical process training at SPSS, Inc. in 1993, 2004, and 2009. He has been an adjunct professor at Post University and currently teaches at The University of Hartford. Matt has taught courses in Industrial Marketing, Marketing Management, Marketing Research, Consumer Behavior, Advertising, and Retailing. He received a BS degree in marketing from Connecticut State University and an MBA in marketing from The University of Hartford.
- 10. Contact us G. Matthew ¡°Matt¡± Clark President 860.247.5222 (Office) 860.836.4726 (Cell) 860.563.5222 (Home Office) [email_address] Clark Marketing Research Group, LLC 75 Charter Oak Avenue, Suite 2-201 Hartford, CT 06106 www.ClarkMarketingResearch.com www.cmrg.net