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‫و‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﺤﻮث‬ ‫ﻓﻲ‬ ‫اﺳﺘﺸﺎرﻳﻮن‬ ‫و‬ ‫ﺧﺒﺮاء‬

‫اﻟﺮﻳﺎﺿﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬

‫ت‬‫اﳋﺪﻣﺎ‬ ‫ﻗﺎﺋﻤﻪ‬

٢۲٠۰١۱٢۲ ‫أﺑﺮﻳﻞ‬ ،‫اﻟﻘﺎﻫﺮة‬

‫و‬ ‫اﳌﺆﺳﺴﺎت‬ ‫رﻋﺎﻳﺔ‬ ‫و‬ ‫ادارة‬ ‫ﻓﻲ‬ ‫ﻟﻼﺳﺘﺜﻤﺎرات‬ ‫ﺣﻠﻮل‬
‫اﻟﺮﻳﺎﺿﺔ‬ ‫اﻻﺣﺪاث‬

Benchmark | Research | Analyze

Info/Media_Sports “INFO, n. long
form: information: A collection of
related data. , “Media, n. plural of
medium: Formats for presenting
information “Sports, n. plural sports:
athletic activity that uses physical skills,
often competitive, Sports competitions
are partially ﬁnanced by sponsors
ﬁnancially or through the provision of
products or services for promotional
purposes and as a communication tool
to generate publicity, gain media
exposure, and obtain access to a wider
audience” Wikipedia
INFO/MEDIA_SPORTS, v. 1. A
company dedicated to best practices
in Sports & sponsorship information
services. 2. A system for increasing
return from sports sponsorship
opportunities, reducing waste &
measure ROI .3. A company offering
the latest in media information
services & logo exposure recognition
technology. 4. An INFOMEDIA B.V
Service

About Info Media Sports Middle East (Arabic)

‫ﻲ‬‫اﻟﺮﻳﺎﺿ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﺤﻮث‬ ‫ﻓﻲ‬ ‫اﳌﺘﻜﺎﻣﻠﻪ‬ ‫اﳊﻠﻮل‬ ‫ﻣﻦ‬ ‫
ﻋﺎﻟﻢ‬

‫و‬ ‫ﺗﺮﻛﻴﺎ‬ ،‫اﻓﺮﻳﻘﻴﺎ‬ ،‫اﳌﻐﺮب‬ ،‫اﻟﻌﺮﺑﻲ‬ ‫اﳋﻠﻴﺞ‬ ،‫)ﻣﺼﺮ‬ ‫ﻋﻤﻼﺋﻨﺎ‬

(‫اﻟﻬﻨﺪ‬

!!‫ﻧﺤﻦ‬ ‫ﻣﻦ‬
‫و‬ ‫ﻟﻠﻬﻴﺌﺎت‬ ‫اﳌﻴﺪﻳﺎ‬ ‫و‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫اﺑﺤﺎث‬ ‫و‬ ‫اﻻﺳﺘﺸﺎرات‬ ‫ﺗﻘﺪﱘ‬ ‫ﺑﻬﺪف‬ 2007 ‫ﻋﺎم‬ ‫ﻣﺼﺮ‬ ‫ﻓﻰ‬ ‫ﺑﺪأﻧﺎ‬
‫اﻟﺸﺮق‬ ‫وﻣﻨﻄﻘﺔ‬ ‫ﻣﺼﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺮﻳﺎﺿﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫و‬ ‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫ﺗﺴﺘﺜﻤﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺸﺮﻛﺎت‬
.‫اﻷوﺳﻂ‬

‫وﺗﺨﻄﻴﻂ‬ ‫ﻗﻴﺎس‬ ‫إﻟﻰ‬ ‫ﺗﻬﺪف‬ ‫ﲢﻠﻴﻠﻴﺔ‬ ‫أدوات‬ ‫ﺗﺼﻤﻴﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻞ‬ – ‫ﻣﻬﻤﺘﻨﺎ‬
‫ر‬‫اﻻﺳﺘﺜﻤﺎ‬ ‫ﻋﻮاﺋﺪ‬ ‫ﻟﺘﻌﻈﻴﻢ‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﻣﺠﺎل‬ ‫و‬ ‫اﻟﺮﻳﺎﺿﻪ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫اﻻﺳﺘﺜﻤﺎرات‬

‫ﻣﻨﻬﺠﻴﺎت‬ ‫اﺳﺘﺨﺪام‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫وﻣﺘﻌﻤﻘﺔ‬ ‫ﺗﻔﺼﻴﻠﻴﺔ‬ ‫اﺳﺘﺸﺎرات‬ ‫ﺗﻘﺪﱘ‬ ‫ﻋﻠﻰ‬ ‫ﻧﻌﻤﻞ‬ - ‫ﻣﺴﺘﻘﻠﻮن‬ ‫ﻧﺤﻦ‬
‫ﻋﻤﻼﺋﻨﺎ‬ ‫اﺳﺘﺜﻤﺎرات‬ ‫ﺗﺪﻓﻊ‬ ‫ﺑﺪورﻫﺎ‬ ‫واﻟﺘﻲ‬ ‫اﻻﺳﺘﻌﻤﺎل‬ ‫وﺳﻬﻠﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﳊﻠﻮل‬ ‫ﻟﻨﺼﻞ‬ ‫ﻧﻮﻋﻬﺎ‬ ‫ﻣﻦ‬ ‫ﻓﺮﻳﺪة‬

.‫اﻷﻓﻀﻞ‬ ‫إﻟﻰ‬

،‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻟﺮﻋﺎﻳﻪ‬ ‫و‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻋﻘﻮد‬ ‫ﺗﻨﻔﻴﺬ‬ ‫ﻣﺮاﻗﺒﻪ‬ ‫و‬ ،‫ﺗﻮﺛﻴﻖ‬ ،‫ﻣﺮاﺟﻌﺔ‬ ‫ﻓﻰ‬ ‫ﺧﺪﻣﺎﺗﻨﺎ‬ ‫ﺗﺘﻤﺜﻞ‬
‫اﻻﻋﻼن‬ ‫و‬ ‫اﻹﻋﻼم‬ ‫ﺑﺤﻮث‬ ‫و‬ ،‫اﻻﺳﺘﺮاﺗﻴﺠﻲ‬ ‫واﻟﺘﺨﻄﻴﻂ‬ ،‫اﻟﺘﺴﻮﻳﻖ‬ ‫وﺑﺤﻮث‬ ، ‫واﻻﺳﺘﺸﺎرات‬

.‫اﻟﺮﻳﺎﺿﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫و‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫اﳌﻌﻠﻮﻣﺎت‬ ‫وﺧﺪﻣﺎت‬

!!‫ﻧﻘﺪم‬ ‫ﻣﺎذا‬
‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫
ﻋﻤﻼﺋﻨﺎ‬‫ت‬‫
اﺳﺘﺜﻤﺎرا‬‫ص‬‫ﺑﺨﺼﻮ‬ ‫
اﻻﺳﺘﺸﺎرات‬‫و‬ ‫اﻟﺒﺤﻮث‬ ‫ﺧﺪﻣﺎت‬ ‫ﻧﻘﺪم‬
.‫ﺗﺴﻮﻳﻘﻴﻪ‬ ‫ﻛﺄداة‬ ‫اﻟﺮﻳﺎﺿﺔ‬

.‫اﻟﺮﻳﺎﺿﻲ‬ ‫اﻻﻋﻼن‬ ‫و‬ ‫اﻻﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫وﲢﻠﻴﻞ‬ ‫رﺻﺪ‬ ‫وﺳﺎﺋﻞ‬
‫ث‬‫اﺣﺪ‬ ‫ﻧﻘﺪم‬

.‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻷﺣﺪاث‬ ‫ﻟﺮﻋﺎﻳﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺴﻴﺎق‬ ‫ﻋﻦ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻧﻘﺪم‬

‫ﻟﺒﺮاﻣﺞ‬ ‫اﻟﺘﺨﻄﻴﻂ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫اﻷﺳﺎﺳﻴﺔ‬ ‫و‬ ‫اﳌﺴﺘﻬﺪﻓﺔ‬ ‫ﺑﺎﻟﻔﺌﺎت‬ ‫اﳌﺘﻌﻠﻘﺔ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﺮاﻣﺞ‬ ‫دﻣﺞ‬
.‫اﻟﺮﻳﺎﺿﻴﻪ‬ ‫اﻟﺮﻋﺎﻳﺔ‬

‫اﳌﺘﻌﻠﻖ‬ ‫اﻟﺮﻳﺎﺿﻴﻪ‬ ‫اﻟﺮﻋﺎﻳﻪ‬ ‫ﲟﺠﺎل‬ ‫اﳋﺎﺻﺔ‬ ‫ﺘﻠﻔﺔ‬g‫ا‬ ‫اﳉﻮاﻧﺐ‬ ‫ﻟﻮﺻﻒ‬ ‫ﺑﺘﻘﺎرﻳﺮ‬ ‫اﳋﺮوج‬
‫اﻟﺮﻋﺎﻳﺔ‬ ‫أﺛﺮ‬ ‫ﺗﻌﻈﻴﻢ‬ ‫ﻓﻰ‬ ‫ﻣﻨﻬﺎ‬ ‫اﻷﺳﺘﻔﺎدة‬ ‫ﳝﻜﻦ‬ ‫ﻛﻴﻒ‬ ‫ﺷﺮح‬ ‫و‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫وﻋﺮض‬ ،‫ﺑﺎﻟﻌﻤﻴﻞ‬

.‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﻋﻠﻰ‬

!! ‫ﻋﻤﻼﺋﻨﺎ‬

‫ﻪ‬‫اﻟﺮﻳﺎﺿﻴ‬ ‫اﻻﺣﺪاث‬ ‫رﻋﺎه‬  •

‫ن‬‫اﻹﻋﻼ‬ ‫ووﻛﺎﻻت‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬  •

‫ﻪ‬‫اﻟﺮﻳﺎﺿﻴ‬ ‫واﻻﲢﺎدات‬ ‫اﻷﻧﺪﻳﺔ‬  •

‫ﻪ‬‫اﻟﺮﻳﺎﺿﻴ‬ ‫واﻷﺣﺪاث‬ ‫اﳌﺴﺎﺑﻘﺎت‬   •

‫ﻪ‬‫ﺣﻜﻮﻣﻴ‬ ‫اﻟﻐﻴﺮ‬ ‫و‬ ‫اﳊﻜﻮﻣﻴﻪ‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻹدارﻳﺔ‬ ‫اﻟﻬﻴﺌﺎت‬  •

‫ﻲ‬‫اﻟﺮﻳﺎﺿ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺷﺮﻛﺎت‬  •

‫ﺧﺪﻣﺎﺗﻨﺎ‬
.‫ﻣﺘﺨﺼﺺ‬ ‫ﺑﺸﻜﻞ‬ ‫أو‬ ‫دوري‬ ‫ﺑﺸﻜﻞ‬ ‫ﻛﺎﻧﺖ‬ ‫ﺳﻮاء‬ ‫اﳋﺪﻣﺎت‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻧﻘﺪم‬
‫و‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫واﻟﺘﺪرﻳﺐ‬ ‫واﻻﺳﺘﺸﺎرات‬ ‫اﻟﺒﺤﻮث‬ ‫إﻟﻲ‬ ‫اﻟﺮﻳﺎﺿﻴﻪ‬ ‫اﻷﺣﺪاث‬ ‫و‬ ‫اﻟﺮﻋﺎﻳﺔ‬ ‫وﺗﻘﻴﻴﻢ‬ ‫رﺻﺪ‬ ‫ﺑﲔ‬ ‫ﻣﺎ‬ ‫ﺗﺘﺮاوح‬ ‫اﳋﺪﻣﺔ‬
‫اﻟﺮﻳﺎﺿﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬
Services
Syndicated Services
Customized Services
SportFort
SportReach
SportSee SportV
SportEdge
SportSoft

‫ﻪ‬‫اﻟﺪورﻳ‬ ‫اﳋﺪﻣﺎت‬
‫ﺣﺼﺮﻳﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻳﺘﻢ‬ ‫أن‬ ‫أﻳﻀﺎ‬ ‫وﳝﻜﻦ‬ ،‫اﳌﻨﺎﺳﺐ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫ﺑﻌﻤﻼﺋﻨﺎ‬ ‫اﳌﺘﻌﻠﻘﺔ‬ ‫ﻟﺘﻮﻓﻴﺮاﳌﻌﻠﻮﻣﺎت‬
‫ﻪ‬‫اﳋﺪﻣ‬
‫ه‬‫ﻫﺬ‬ ‫ﺗﻬﺪف‬

.‫ﺑﻬﻢ‬ ‫اﳋﺎﺻﺔ‬ ‫ﻟﻸﻧﺸﻄﺔ‬ ‫اﳌﺘﻌﻤﻖ‬ ‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﻣﻦ‬ ‫اﳌﺰﻳﺪ‬ ‫ﻟﻬﻢ‬ ‫ﻳﺘﻴﺢ‬ ‫ﳑﺎ‬ ،‫اﻟﻌﻤﻼء‬ ‫ﻟﻄﻠﺐ‬ ‫وﻓﻘﺎ‬ ‫وﻣﻌﻴﻨﺔ‬

SportsFORT™

‫اﻷﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻓﻰ‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﳌﻮاد‬ ‫ﻛﻞ‬ ‫وأرﺷﻔﺔ‬ ‫ﺗﻮﺛﻴﻖ‬ ،‫ﲢﻠﻴﻞ‬ ،‫رﺻﺪ‬

SportsREACH™

‫ﺔ‬‫اﻟﺮﻳﺎﺿﻴ‬ ‫اﻷﺣﺪاث‬ ‫ﻣﺸﺎﻫﺪة‬ ‫ﺑﺤﻮث‬

SportsSee™

‫ﺔ‬‫اﻟﺮﻳﺎﺿﻴ‬ ‫اﻷﺣﺪاث‬ ‫ﻓﻰ‬ ‫ﻇﻬﻮراﻟﺮﻋﺎة‬ ‫ﻗﻴﺎس‬ ‫ﺑﺤﻮث‬

SportsV™

‫م‬‫اﻷﻋﻼ‬ ‫و‬ ‫اﻻﻋﻼن‬ ‫وﺳﺎﺋﻞ‬ ‫ﻓﻰ‬ ‫اﻟﺮﻋﺎة‬ ‫ﻇﻬﻮر‬ ‫ﺗﻘﻴﻴﻢ‬

‫أﻧﻮاع‬ ‫ﺟﻤﻴﻊ‬ ‫ﻓﻰ‬ ‫اﻟﺮﻳﺎﺿﻴﻪ‬ ‫اﻻﺣﺪاث‬ ‫ﻇﻬﻮر‬ ‫ﲢﻠﻴﻞ‬ ‫و‬ ‫ورﺻﺪ‬ ‫ﺗﺴﺠﻴﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺮﻛﺰ‬ ‫اﳋﺪﻣﺔ‬ ‫ﻫﺬه‬
‫ﻣﺪار‬ ‫وﻋﻠﻰ‬ ‫ﻳﻮﻣﻴﺔ‬ ‫ﺑﺼﻔﺔ‬ ،(‫إﻧﺘﺮﻧﺖ‬ - ‫ﺻﺤﺎﻓﻪ‬ -‫رادﻳﻮ‬ -‫)ﺗﻠﻴﻔﺰﻳﻮن‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬
.‫اﻷﺳﺒﻮع‬

‫ﺣﺪث‬ ‫ﻻي‬ ‫اﻻﻋﻼﻣﻴﻪ‬ ‫اﻟﺘﻐﻄﻴﻪ‬ ‫ﺣﻮل‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻟﻠﻌﻤﻼء‬ ‫ﻧﻘﺪم‬ ‫أن‬ ‫ﳝﻜﻦ‬ ‫اﳋﺪﻣﺔ‬ ‫ﻫﺬه‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬
.‫اﻟﺘﻐﻄﻴﻪ‬ ‫ﻣﺪه‬ ‫و‬ ‫واﻟﻮﻗﺖ‬ ‫اﳌﻴﺪﻳﺎ‬ ‫ﻧﻮع‬ ‫ﺣﺴﺐ‬ ‫اﻟﺘﻐﻄﻴﺔ‬ ‫ﻫﺬه‬ ‫وﻧﻮﻋﻴﺔ‬ ‫رﻳﺎﺿﻰ‬

‫ﺑﺘﻐﻄﻴﺔ‬ ‫ﺗﻘﻮم‬ ‫اﻟﺘﻲ‬ ‫اﻟﻘﻨﻮات‬ ‫ذﻟﻚ‬ ‫وﻳﺸﻤﻞ‬ ‫اﻹﻋﻼﻣﻴﺔ‬ ‫اﻟﺘﻐﻄﻴﺔ‬ ‫ﲢﻠﻴﻞ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻠﺘﻠﻴﻔﺰﻳﻮن‬ ‫ﺑﺎﻟﻨﺴﺒﻪ‬
،‫اﻋﺎده‬ ،‫)ﻣﺒﺎﺷﺮ‬ ‫ﺳﻮاء‬ ‫اﻟﺒﺮﻧﺎﻣﺞ‬ ‫وﻧﻮع‬ ، ‫اﻟﺒﺚ‬ ‫ووﻗﺖ‬ ، ‫اﻟﺒﺮﻧﺎﻣﺞ‬ ‫وﻣﺪة‬ ،‫اﻟﺮﻳﺎﺿﻲ‬ ‫اﳊﺪث‬
‫و‬ ‫ﻟﻠﺤﺪث‬ ‫اﻟﺮاﻋﻴﻪ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﺣﻮل‬ ‫وﻣﻌﻠﻮﻣﺎت‬ ،(‫اﻷﺧﺒﺎر‬ ‫أوﻓﻰ‬ ‫ﻣﻠﺨﺼﺎت‬ ،‫ﻟﻘﻄﺎت‬
.‫اﻻﻋﻼﻣﻴﻪ‬ ‫اﳌﺎده‬ ‫ﻓﻲ‬ ‫اﳌﺬﻛﻮرة‬

‫وا•ﻼت‬ ‫اﻟﺼﺤﻒ‬ ‫ذﻟﻚ‬ ‫وﻳﺸﻤﻞ‬ ‫ﻟﻠﺤﺪث‬ ‫اﻹﻋﻼﻣﻴﺔ‬ ‫اﻟﺘﻐﻄﻴﺔ‬ ‫ﲢﻠﻴﻞ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻠﺼﺤﻒ‬ ‫ﺑﺎﻟﻨﺴﺒﻪ‬
: ‫ﻳﻠﻲ‬ ‫ﻣﺎ‬ ‫وﲢﻠﻴﻞ‬ ،‫اﻟﺮﻳﺎﺿﻲ‬ ‫اﳊﺪث‬ ‫ﻫﺬا‬ ‫ﺑﺘﻐﻄﻴﺔ‬ ‫ﺗﻘﻮم‬ ‫اﻟﺘﻲ‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﺷﺒﻜﺔ‬ ‫ﻋﻠﻰ‬ ‫واﳌﻮاﻗﻊ‬
‫وﻣﻌﻠﻮﻣﺎت‬ ،‫اﳌﺴﺘﻬﺪﻓﲔ‬ ‫ﻗﺮاﺋﻬﺎ‬ ‫ﲢﻠﻴﻞ‬ ‫و‬ ‫اﻟﺴﻮق‬ ‫ﻓﻲ‬ ‫ﺗﻮزﻳﻌﻬﺎ‬ ،‫اﻟﻮﺳﻴﻠﻪ‬ ‫ﻧﻮع‬ ،‫اﳌﻘﺎﻟﻪ‬ ‫ﺣﺠﻢ‬
.‫اﻻﻋﻼﻣﻴﻪ‬ ‫اﳌﺎده‬ ‫ﻓﻲ‬ ‫اﳌﺘﻀﻤﻨﻪ‬ ‫ﻟﻠﺤﺪث‬ ‫اﻟﺮاﻋﻴﻪ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﺣﻮل‬

SportFORT™

‫اﻷﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻓﻰ‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﳌﻮاد‬ ‫ﻛﻞ‬ ‫وأرﺷﻔﺔ‬ ‫ﺗﻮﺛﻴﻖ‬ ،‫ﲢﻠﻴﻞ‬ ،‫رﺻﺪ‬

‫ﻟﻬﺬه‬ ‫ﺗﺘﻌﺮض‬ ‫اﻟﺘﻰ‬ ‫اﳉﻤﺎﻫﻴﺮ‬ ‫و‬ ‫ﻟﻠﺤﺪث‬ ‫اﻹﻋﻼﻣﻴﻪ‬ ‫اﻟﺘﻐﻄﻴﺔ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫اﳋﺪﻣﺔ‬ ‫ﻫﺬه‬ ‫ﺗﺮﻛﺰ‬
.‫اﳉﻤﺎﻫﻴﺮ‬ ‫ﻟﻬﺬه‬ ‫اﻟﺸﺨﺼﻲ‬ ‫اﻟﺒﺮوﻓﻴﻞ‬ ‫و‬ ‫اﻟﺘﻐﻄﻴﺔ‬

‫ﻟﻠﺤﺪث‬ ‫اﻷﻋﻼﻣﻴﺔ‬ ‫اﻟﺘﻐﻄﻴﺔ‬ ‫ﺑﻴﺎﻧﺎت‬ ‫و‬ ‫اﳉﻤﻬﻮر‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﺑﲔ‬ ‫اﳉﻤﻊ‬ ‫ﻳﺘﻢ‬ ‫اﳋﺪﻣﺔ‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬

.‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻟﺮﻳﺎﺿﺎت‬ ‫ﻫﺬه‬ ‫وﺻﻮل‬ ‫ﻣﺪى‬ ‫ﳌﻌﺮﻓﺔ‬

‫اﳊﻘﻮق‬ ‫وأﺻﺤﺎب‬ ،‫اﻟﺮﻋﺎة‬ ‫ﻣﺜﻞ‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻷﻋﻤﺎل‬ ‫ﻓﻲ‬ ‫اﻟﻌﻤﻼء‬ ‫ﺗﺰوﻳﺪ‬ ‫ﳝﻜﻨﻨﺎ‬
‫ﺳﻮاء‬ ،‫اﻟﻔﻌﻠﻲ‬ ‫واﳉﻤﻬﻮر‬ ‫ﻟﻠﺤﺪث‬ ‫اﳌﺴﺘﻬﺪف‬ ‫اﳉﻤﻬﻮر‬ ‫ﺣﻮل‬ ‫ﺑﺎﳌﻌﻠﻮﻣﺎت‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ووﻛﺎﻻت‬

‫ﻪ‬‫اﻟﻴﻜﺘﺮوﻧﻴ‬ /‫ﺻﺤﻔﻴﻪ‬ / ‫اﻟﺘﻠﻴﻔﺰﻳﻮﻧﻴﻪ‬ ‫ﻟﻠﺘﻐﻄﻴﻪ‬

‫ﻣﻦ‬ ‫اﻷﺳﺮة‬ ‫وﺣﺠﻢ‬ ‫واﻟﺪﺧﻞ‬ ‫واﻟﺘﻌﻠﻴﻢ‬ ‫واﳉﻨﺲ‬ ‫ﻛﺎﻟﺴﻦ‬ ‫اﻟﺪﳝﻮﻏﺮاﻓﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻧﺴﺘﺨﺪم‬ ‫ﻧﺤﻦ‬

.‫ﺑﺎﻟﻜﻔﺎءة‬ ‫ﻟﻬﺎ‬ ‫ﻣﺸﻬﻮد‬ ‫و‬ ‫ﻣﺤﻠﻴﺎ‬ ‫ﺑﻬﺎ‬ ‫اﳌﻌﺘﺮف‬ ‫و‬ ‫اﻟﺴﻮق‬ ‫أﺑﺤﺎث‬ ‫ﻓﻰ‬ ‫ﻣﺘﺨﺼﺼﺔ‬ ‫ﺷﺮﻛﺎت‬ ‫ﺧﻼل‬
SportREACH™

”‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻷﺣﺪاث‬ ‫ﻣﺸﺎﻫﺪة‬ ‫ﺑﺤﻮث‬“

SportSee™

”‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻷﺣﺪاث‬ ‫ﻓﻰ‬ ‫ﻇﻬﻮراﻟﺮﻋﺎة‬ ‫ﻗﻴﺎس‬“

‫ﻓﻲ‬ ‫اﻟﺮﻋﺎه‬ ‫ﺷﻌﺎرات‬ ‫ﻇﻬﻮر‬ ‫ﻓﺮص‬ ‫ﻋﻠﻲ‬ ‫ﺗﻌﺘﻤﺪ‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﻏﺎﻟﺒﻴﺔ‬ ‫ان‬ ‫ﺣﻴﺚ‬ ‫و‬
‫اﻻﺷﺎره‬ ‫و‬ ‫اﻟﺮﻋﺎة‬ ‫ﺷﻌﺎرات‬ ‫ﻋﺮض‬ ‫ﻗﻴﺎس‬ ‫ﻋﻠﻰ‬ ‫ﺗﻘﻮم‬ ‫اﳋﺪﻣﺔ‬ ‫ﻫﺬه‬ ‫ﻓﺎن‬ ، ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬
.‫اﻻﻧﺘﺮﻧﺖ‬ ‫و‬ ‫اﻹذاﻋﺔ‬ ‫أو‬ ‫اﻟﺼﺤﻒ‬ ‫و‬ ‫ﻛﺎﻟﺘﻠﻔﺰﻳﻮن‬ :‫اﻻﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻓﻲ‬ ‫اﻟﻴﻬﻢ‬

™ ‫ﺧﻼل‬ ‫ﻣﻦ‬SportSee‫اﻟﺮﻳﺎﺿﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫وﻛﺎﻻت‬ ‫و‬ ‫ﻟﻠﺮﻋﺎه‬ ‫ﻧﻮﻓﺮ‬ ‫ان‬ ‫ﳝﻜﻦ‬
‫ﺧﻼل‬ ‫اﻟﺘﺠﺎرﻳﻪ‬ ‫اﺳﻤﺎﺋﻬﻢ‬ ‫ﻋﺮض‬ ‫و‬ ‫وﺗﻘﻴﻴﻢ‬ ‫ﻗﻴﺎس‬ ‫ﻣﻦ‬ ‫ﲤﻜﻨﻬﻢ‬ ‫اﻟﺘﻲ‬ ‫اﳌﻌﻠﻮﻣﺎت‬

.‫اﻟﻌﺮض‬ ‫ﻧﻮﻋﻴﺔ‬ ‫ﺣﻮل‬ ‫ﻧﻮﻋﻲ‬ ‫ﲢﻘﻴﻖ‬ ‫ﺑﺚ‬ ‫ﻣﻊ‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﳌﻨﺎﺳﺒﺎت‬

SportSee™ TV

‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﺮﻋﺎة‬ ‫ﻋﻼﻣﺔ‬ ‫أو‬ ‫اﺳﻢ‬ ‫ﻟﻈﻬﻮر‬ ‫اﻟﻜﻤﻲ‬ ‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﻋﻦ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻳﺤﺘﻮي‬
‫ﻟﻮﺣﺎت‬ :‫اﳊﺼﺮ‬ ‫وﻟﻴﺲ‬ ‫اﳌﺜﺎل‬ ‫ﺳﺒﻴﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺤﺪث‬ ‫اﻟﺘﻠﻴﻔﺰﻳﻮﻧﻲ‬ ‫اﻟﺒﺚ‬ ‫ﺧﻼل‬
،‫اﻟﺸﺎﺷﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﺮاﻋﻰ‬ ‫ﺗﻌﺮﺑﻒ‬ ،‫اﳌﻼﺑﺲ‬ ‫ﻋﻠﻲ‬ ‫اﻻﻋﻼﻧﺎت‬ ،‫اﶈﻴﻄﺔ‬ ‫اﻷﻋﻼن‬
‫اﳌﺼﻮرة‬ ‫اﻷﻋﻼﻧﺎت‬ ‫إذاﻋﺔ‬ ‫أو‬ ‫ﻟﻔﻈﻴﺎ‬ ‫ذﻛﺮه‬ ،‫اﻟﻨﺘﺠﺎت‬ ‫ﳕﺎذج‬ ،‫اﻟﺘﺨﻴﻠﻴﻪ‬ ‫اﻻﻋﻼﻧﺎت‬

‫ﻪ‬‫ﻟﻠﻌﻼﻣ‬ ‫اﳉﺰﺋﻲ‬ ‫و‬ ‫اﻟﻜﻠﻲ‬ ‫اﻟﻈﻬﻮر‬ ‫ﺑﲔ‬ ‫ﳑﻴﺰا‬ ‫ﺘﻠﻔﺔ‬š‫ا‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﳌﻨﺎﺳﺒﺎت‬ ‫ﻓﻲ‬ ‫وﻏﻴﺮﻫﺎ‬

‫اﻟﺘﻲ‬ ‫اﻻﺳﺘﺸﺎرات‬ ‫ﺗﻘﺪﱘ‬ ‫و‬ ‫ﻓﺎﻋﻠﻴﺔ‬ ‫اﻻﻋﻼﻧﺎت‬ ‫ﻃﺮق‬ ‫أﻛﺜﺮ‬ ‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﻳﺘﻀﻤﻦ‬ ‫ﻛﻤﺎ‬

.‫اﻟﺸﺎﺷﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺮﻋﺎﻳﺔ‬ ‫رﻣﺰ‬ ‫إﻇﻬﺎر‬ ‫و‬ ‫ﻟﻌﺮض‬ ‫ﻃﺮﻳﻘﺔ‬ ‫ﺑﺄﻓﻀﻞ‬ ‫ﺗﺄﺗﻰ‬

‫ﻣﻦ‬ ‫ﺗﺄﺛﻴﺮا‬ ‫أﻛﺜﺮ‬ ‫ﻓﻬﺬا‬ ‫ﻟﻔﻈﻴﺎ‬ ‫اﻟﺮاﻋﻰ‬ ‫ﻳﺬﻛﺮ‬ ‫ﻓﻌﻨﺪﻣﺎ‬ ‫اﻹذاﻋﻴﺔ‬ ‫اﶈﻄﺎت‬ ‫أﻳﻀﺎ‬ ‫ﻧﺮاﻗﺐ‬
‫اﻟﺒﺼﺮى‬ ‫اﻟﻌﺮض‬ ‫ﻣﻦ‬ ‫ﺛﻮاﻧﻰ‬ ‫ﻋﺸﺮ‬ ‫ﻷن‬ ‫ﻫﺬا‬ ‫و‬ ‫ﺑﺼﺮﻳﺔ‬ ‫ﺻﻮرة‬ ‫ﻓﻰ‬ ‫ﻋﺮﺿﻪ‬ ‫أو‬ ‫ﻇﻬﻮره‬

.‫واﺣﺪة‬ ‫ﳌﺮة‬ ‫ﻟﻔﻈﻴﺎ‬ ‫اﻟﺮاﻋﻰ‬ ‫ذﻛﺮ‬ ‫ﻳﻘﺎﺑﻞ‬

SportSee™ Print

‫ﻗﺮاء‬ ‫ﺧﻤﺲ‬ ‫ﻛﻞ‬ ‫ﻣﻦ‬ ‫أرﺑﻌﺔ‬ ‫ﺣﻮاﻟﻰ‬ ‫ﲡﺬب‬ ‫ﻟﻠﺮﻳﺎﺿﺔ‬ ‫ﻗﺴﻢ‬ ‫ﻋﻠﻰ‬ ‫ﲢﺘﻮى‬ ‫اﻟﺘﻰ‬ ‫اﻟﺼﺤﻒ‬
‫اﳌﻄﺒﻮﻋﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻓﻰ‬ ‫واﻟﺸﻌﺎر‬ ‫اﻟﺮاﻋﻲ‬ ‫ﻳﺬﻛﺮ‬ ‫ﻋﻨﺪﻣﺎ‬ ‫و‬ ‫اﺳﺒﻮع‬ ‫ﻛﻞ‬ ‫ﺑﺎﻟﻐﲔ‬
.‫اﻷﻋﻼﻣﻴﺔ‬ ‫اﻟﺘﻐﻄﻴﺔ‬ ‫ﻣﻦ‬ ‫ﻣﻠﺤﻮﻇﺔ‬ ‫و‬ ‫ﺿﺨﻤﺔ‬ ‫ﻗﻴﻤﺔ‬ ‫ﻳﻀﻤﻦ‬ ‫ﻓﻬﺬا‬

SportSee‫ﻣﻦ‬ ‫أى‬ ‫ﻓﻰ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫ﺑﺎﻟﻌﻼﻣﺔ‬ ‫ﻳﺘﻌﻠﻖ‬ ‫ﺷﻰء‬ ‫أى‬ ‫رﺻﺪ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﻤﻞ‬
™

.‫ﻳﻮﻣﻴﺔ‬ ‫ﺑﺼﻔﺔ‬ ‫اﳌﻄﺒﻮﻋﺔ‬ ‫اﻟﻮﺳﺎﺋﻞ‬

SportSee‫ﻋﻨﺎوﻳﻦ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﻋﺮض‬ ‫ﻋﻦ‬ ‫ﻛﻤﻲ‬ ‫ﲢﻠﻴﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺤﺘﻮي‬

‫اﳌﻮاﺿﻴﻊ‬ ‫رؤوس‬ ‫ﻓﻰ‬ ‫ﻋﺮﺿﻪ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫اﻟﺸﻌﺎر،و‬ ‫ﻛﺬﻟﻚ‬ ‫و‬ ‫ﻋﺮﺿﺖ‬ ‫ﻛﻴﻒ‬ ‫و‬ ‫اﻟﺼﺤﻒ‬
‫ﻓﻰ‬ ‫ﻣﻌﻬﺎ‬ ‫اﻟﺘﻌﺎﻣﻞ‬ ‫و‬ ‫ذﻛﺮﻫﺎ‬ ‫ﰎ‬ ‫ﻛﻴﻒ‬ ‫ذﻟﻚ‬ ‫إﻟﻰ‬ ‫إﺿﺎﻓﺔ‬ ،‫اﳌﻄﺒﻮﻋﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻓﻰ‬

.‫اﳌﻮاﺿﻴﻊ‬ ‫ﻣﺨﺘﻠﻒ‬

SportV™
‫اﻷﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻓﻰ‬ ‫اﻟﺮﻋﺎة‬ ‫ﻇﻬﻮر‬ ‫ﺗﻘﻴﻴﻢ‬

‫ﻓﻲ‬ ‫ﺑﻬﻢ‬ ‫اﳋﺎﺻﺔ‬ ‫اﻟﺮﻋﺎﻳﺔ‬ ‫وﻓﻌﺎﻟﻴﺔ‬ ‫ﻗﻴﻤﺔ‬ ‫ﲢﺪﻳﺪ‬ ‫واﻟﺮﻋﺎة‬ ‫ﻟﻠﻤﺴﻮﻗﲔ‬ ‫ﳝﻜﻦ‬ ‫اﻵن‬
.‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻻﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻊ‬ ‫ﻣﻘﺎرﻧﺔ‬

‫داﺧﻞ‬ ‫واﻻﻣﺎﻛﻦ‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻟﻔﻌﺎﻟﻴﺎت‬ ‫أﻛﺜﺮ‬ ‫ﲢﺪﻳﺪ‬ ‫ﳝﻜﻦ‬ ‫ذﻟﻚ‬ ‫ﻋﻠﻰ‬ ‫ ﻋﻼوة‬
‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻞ‬ ‫و‬ ،‫واﻟﺘﺴﻮﻳﻖ‬ ‫ﻟﻼﺳﺘﺜﻤﺎر‬ ‫ﻋﺎﺋﺪ‬ ‫أﻋﻠﻰ‬ ‫ﺗﺘﻠﻘﻰ‬ ‫اﻟﺘﻲ‬ ‫اﳌﻼﻋﺐ‬
‫ﻣﻘﺎﺑﻞ‬ ‫ﻓﻰ‬ ‫اﳌﻄﻠﻮﺑﺔ‬ ‫اﻷﺳﻌﺎر‬ ‫أو‬ ‫اﻹﻧﻔﺎق‬ ‫دﻗﺔ‬ ‫و‬ ‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﳌﻴﺰاﻧﻴﺔ‬ ‫أوﺿﺢ‬ ‫رؤﻳﺔ‬
.‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﺣﺰم‬

SportV™
‫ﻣﺨﺘﻠﻒ‬ ‫ﻓﻰ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺎت‬ ‫اﻧﺘﺸﺎر‬ ‫ﻟﺘﻘﻴﻴﻢ‬ ‫اﳋﺪﻣﺔ‬ ‫ﻫﺬه‬ ‫ﺗﻬﺪف‬
‫ﺗﻌﺮض‬ ‫أو‬ ‫اﳌﺸﺎﻫﺪة‬ ‫ﻧﺴﺐ‬ ‫ﻗﻴﺎس‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻫﺬا‬ ‫و‬ ‫اﻷﻋﻼم‬ ‫وﺳﺎﺋﻞ‬

.‫اﻋﻼﻣﻴﺎ‬ ‫اﳌﻐﻄﺎة‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻷﺣﺪاث‬ ‫ﻣﻦ‬ ‫ﻷى‬ ‫اﳉﻤﻬﻮر‬

‫ﻗﻴﻤﺔ‬ ‫ﻟﻘﻴﺎس‬ ‫ﻣﺎﻟﻲ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫ﻃﺮﻳﻘﺔ‬ ‫اﺳﺘﺨﺪام‬ ‫ﻋﻠﻰ‬ ‫اﳋﺪﻣﺔ‬ ‫ﻫﺬه‬ ‫ ﺗﻌﺘﻤﺪ‬
‫ﻓﻰ‬ ‫وﺿﻌﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫ﺑﻨﺎءا‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﻟﺮﻋﺎﻳﺔ‬ ‫اﳌﻤﻮﻟﺔ‬ ‫اﻟﻌﺮوض‬
‫أﺧﺮى‬ ‫ﻣﺆﺷﺮات‬ ‫اﻷﻋﺘﺒﺎر‬ ‫ﻓﻰ‬ ‫وﺿﻌﺎ‬ ،‫ﺑﺎﳌﻨﺎﻓﺴﲔ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫اﻟﺴﻮق‬

.‫ﻛﻤﺜﺎل‬ ‫اﳌﺬاﻋﺔ‬ ‫ﻟﻺﻋﻼﻧﺎت‬ ‫ﻣﺘﻔﺮج‬ ‫أﻟﻒ‬ ‫ﻋﻠﻰ‬ ‫اﳊﺼﻮل‬ ‫ﻛﺘﻜﻠﻔﺔ‬

‫اﻟﺘﻰ‬ ‫اﻟﻮﺛﺎﺋﻖ‬ ‫و‬ ‫اﳌﻮاد‬ ‫ﻛﻞ‬ ‫ﺗﻘﺪم‬ :‫اﳌﻄﺒﻮﻋﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺑﺨﺼﻮص‬
‫ﻗﺎﻣﺖ‬ ‫اﻟﺘﻰ‬ ‫اﳋﺎﺻﺔ‬ ‫اﻟﺘﻘﻴﻤﺎت‬ ‫و‬ ‫اﻻﻧﻄﺒﺎﻋﺎت‬ ‫ﻛﺬﻟﻚ‬ ‫ﻃﺒﻌﺖ،و‬

.‫اﻟﻮﺳﺎﺋﻞ‬ ‫ﺗﻠﻚ‬ ‫ﻓﻰ‬ ‫رﻳﺎﺿﻰ‬ ‫ﺣﺪث‬ ‫أى‬ ‫ﺑﺘﻐﻄﻴﺔ‬

‫اﳌﺘﺨﺼﺼﺔ‬ ‫اﻷﺑﺤﺎث‬ ‫ﺧﺪﻣﺔ‬
‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﻦ‬ ‫ﳝﻜﻨﻨﺎ‬ ‫ﳑﺎ‬ ‫اﻟﺴﻮق‬ ‫ﻓﻰ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﺧﺒﺮة‬ ‫و‬ ‫ﻛﺎﻣﻠﺔ‬ ‫دراﻳﺔ‬ ‫ﻟﺪﻳﻨﺎ‬
‫ﻷﺣﺘﻴﺎﺟﺎت‬ ‫ﻓﻘﺎ‬ ‫و‬ ‫ﺘﻠﻔﺔ‬š‫ا‬ ‫اﳌﺸﺎرﻳﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻞ‬ ‫و‬ ‫اﻟﺘﺨﻄﻴﻂ‬ ‫و‬ ‫اﻟﺘﺤﻠﻴﻞ‬

.‫ﻋﻤﻼﺋﻨﺎ‬

‫ﻟﻨﻘﺪم‬ ‫اﻗﺘﺮاﺣﺎت‬ ‫و‬ ،‫واراء‬ ،‫ﻓﻌﺎﻟﺔ‬ ‫ﺑﺤﻠﻮل‬ ‫اﳋﺮوج‬ ‫ﻣﺤﺎوﻟﺔ‬ ‫إﻟﻰ‬ ‫ﺑﺈﻷﺿﺎﻓﺔ‬ ‫ذﻟﻚ‬
‫أﻛﺜﺮ‬ ‫و‬ ‫أﺣﺪث‬ ‫ﺑﺎﺳﺘﺨﺪام‬ ‫ﻧﻘﻮم‬ ‫ذﻟﻚ‬ ‫ﻟﻨﻀﻤﻦ‬ ‫و‬ .‫ﻟﻠﻌﻤﻴﻞ‬ ‫اﺳﺘﻔﺎدة‬ ‫أﻛﺒﺮ‬
‫اﳌﺮﺟﻮة‬ ‫اﻷﻫﺪاف‬ ‫ﻟﻠﻌﻤﻴﻞ‬ ‫ﻧﺤﻘﻖ‬ ‫ﻟﻜﻰ‬ ‫ﻣﻨﻬﺠﻴﺔ‬ ‫و‬ ‫ﻓﺎﻋﻠﻴﺔ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻃﺮق‬
.‫ﻋﻠﻴﻬﺎ‬ ‫اﳌﺘﻔﻖ‬ ‫اﳌﻴﺰاﻧﻴﺔ‬ ‫اﻷﻋﺘﺒﺎر‬ ‫ﻓﻰ‬ ‫وﺿﻌﺎ‬
•  SportsEDGE™
.‫اﻟﺰﻳﺎﺿﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻰ‬ ‫ﺑﺤﻮث‬ ‫و‬ ‫اﺳﺘﺸﺎرات‬
•  SportsSOFT™

‫ﻣﺘﺨﺼﺼﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫و‬ ‫رﻳﺎﺿﻴﺔ‬ ‫اﺳﺘﺸﺎرات‬

‫ﻣﻮﺿﻮﻋﻴﺔ‬ ‫اﺳﺘﺸﺎرﻳﺔ‬ ‫ﺧﺪﻣﺎت‬ ‫إﻋﻄﺎء‬ ‫ﻋﻠﻰ‬ ‫اﻟﻘﺪرة‬ ‫ﻟﺪﻳﻬﻢ‬ ‫ﻣﺘﺨﺼﺼﻮﻧﺎ‬
: ‫ﻓﻲ‬ ‫وﻣﺤﺎﻳﺪة‬

.‫اﻟﻌﻘﻮد‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫و‬ ‫اﳌﻔﺎوﺿﺎت‬

‫و‬ ‫اﶈﻠﻰ‬ ‫اﻟﺼﻌﻴﺪﻳﻦ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺮﻳﺎﺿﻴﻪ‬
‫ﻪ‬‫اﻟﺮﻋﺎﻳ‬
‫اﺳﺘﺮاﺗﻴﺠﻴﺎت‬ ‫وﺗﻨﻤﻴﺔ‬ ‫ﺗﺨﻄﻴﻂ‬
. ‫اﻷﻗﻠﻴﻤﻰ‬

: ‫ﻳﻠﻲ‬ ‫ﻣﺎ‬ ‫ﺑﺨﺼﻮص‬ ‫ﻟﻠﺮﻋﺎه‬ ‫اﳌﺘﺨﺼﺼﺔ‬ ‫اﻟﻨﺼﺎﺋﺢ‬ ‫ﺗﻘﺪﱘ‬ ‫اﳌﻤﻜﻦ‬ ‫ﻣﻦ‬
.‫اﻟﺮﻳﺎﺿﻴﻪ‬ ‫اﳊﻘﻮق‬ ‫ﻟﺮﻋﺎﻳﺔ‬ ‫اﳌﻌﺮوﺿﺔ‬ ‫اﻷﺳﻌﺎر‬ ‫ﻣﻮﺿﻮﻋﻴﺔ‬

.‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻟﺘﻔﻌﻴﻞ‬ ‫اﻟﻸزﻣﺔ‬ ‫اﻻﺳﺘﺜﻤﺎرات‬

.‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫أو‬ ‫اﳌﻨﺘﺞ‬ ‫ﺗﻔﺮد‬ ‫ﻣﻦ‬ ‫اﻟﺘﺄﻛﺪ‬ ‫ﻛﻴﻔﻴﺔ‬
. ‫ﺑﺎﳌﻨﺎﻓﺴﲔ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﺑﻨﺠﺎح‬ ‫اﳊﻘﻮق‬ ‫ﻣﻊ‬ ‫اﻟﺘﻌﺎﻣﻞ‬

‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﲢﻠﻴﻞ‬
‫ﺟﺰء‬ ‫ﻳﻌﺘﺒﺮ‬ ‫وذﻟﻚ‬ ‫ﻣﻠﻤﻮﺳﺔ‬ ‫ﺣﻘﺎﺋﻖ‬ ‫ﻋﻠﻰ‬ ‫ﺑﻨﺎءا‬ ‫ﺑﻬﺎ‬ ‫اﳌﺮﺗﺒﻄﺔ‬ ‫واﻷﺣﺪاث‬ ‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﺑﺘﺤﻠﻴﻞ‬ ‫ﻧﻘﻮم‬
: ‫ﻣﻨﻬﺎ‬ ، ‫ﻧﺎﺟﺤﺔ‬ ‫دﻋﺎﺋﻴﺔ‬ ‫ﺑﺤﻤﻠﺔ‬ ‫ﻟﻠﺨﺮوج‬ ‫اﻷﻫﻤﻴﺔ‬ ‫ﺑﺎﻟﻎ‬

‫ج‬‫واﻹﻧﺘﺎ‬ ‫اﻟﺒﺚ‬ ‫ﻧﻘﻞ‬ ‫ﺟﻮدة‬ -

‫ن‬‫واﻹﻋﻼ‬ ‫اﻟﺪﻋﺎﻳﺔ‬ ‫ﻟﻮﺣﺎت‬ ‫وﺗﻌﺪد‬ ‫ﻣﻮﺿﻊ‬ -

‫ر‬‫اﻟﺸﻌﺎ‬ ‫ﻇﻬﻮر‬ ‫ﻋﻠﻰ‬ ‫اﻟﻜﺎﻣﻴﺮا‬ ‫ﻣﻮﻗﻊ‬ ‫ﺗﺄﺛﻴﺮ‬ -

‫ﺔ‬‫اﻟﺸﺎﺷ‬ ‫ﻋﻠﻰ‬ ‫اﻷﻓﻀﻞ‬ ‫ﻟﺘﻘﺪﱘ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﻹﻋﻼﻧﺎت‬ ‫اﻻﻣﺜﻞ‬ ‫اﻟﺘﺼﻤﻴﻢ‬ -

.‫اﻹﻋﻼﻧﺎت‬ ‫ﻟﻮﺣﺎت‬ ‫ﻣﻼﺣﻈﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻀﻮء‬ ‫ﺗﺄﺛﻴﺮ‬ ‫و‬ ‫اﻻذاﻋﺔ‬ ‫ﺗﻮﻗﻴﺖ‬ -

‫ث‬‫اﳊﺪ‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﲢﻠﻴﻞ‬
‫اﻟﺮﻋﺎة‬ ‫ﻣﺴﺎﻋﺪة‬ ‫و‬ ‫اﻟﺮﻳﺎﺿﺔ‬ ‫رﻋﺎﻳﺔ‬ ‫ﲟﺠﺎل‬ ‫ﻣﺘﻌﻠﻘﺔ‬ ‫ﻛﻤﻴﺔ‬ ‫و‬ ‫ﻛﻴﻔﻴﺔ‬ ‫أﺑﺤﺎث‬ ‫ﺗﻘﺪﱘ‬ ‫ﳝﻜﻨﻨﺎ‬
‫ﻣﻦ‬ ‫ﻫﺬا‬ ‫و‬ ‫ا•ﺎل‬ ‫ﻫﺬا‬ ‫ﻓﻰ‬ ‫اﻟﺼﺤﻴﺤﺔ‬ ‫اﳌﺴﺘﻘﺒﻠﻴﺔ‬ ‫اﻟﻘﺮارات‬ ‫اﺗﺨﺎذ‬ ‫و‬ ‫اﻟﺘﺨﻄﻴﻂ‬ ‫ﻓﻰ‬
:‫ﻛﺎﻵﺗﻴﺔ‬ ‫ﲟﻌﻠﻮﻣﺎت‬ ‫ﺗﺰوﻳﺪﻫﻢ‬ ‫ﺧﻼل‬

‫ﻫﺬا‬ ‫ﻋﻠﻰ‬ ‫اﳊﺼﻮل‬ ‫ﻓﻰ‬ ‫ﺗﺴﺎﻋﺪﻫﻢ‬ ‫ﻗﺪ‬ ‫اﻟﺘﻰ‬ ‫واﻟﺮﻳﺎﺿﺎت‬ ‫اﳌﻄﻠﻮب‬ ‫اﳉﻤﻬﻮر‬

.‫اﳉﻤﻬﻮر‬

‫اﻷﺳﻮاق‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼﻣﻴﺔ‬ ‫اﻟﺘﻐﻄﻴﺔ‬ ‫ﻣﻦ‬ ‫ﻧﺴﺐ‬ ‫أﻛﺒﺮ‬ ‫ﺗﺘﻠﻘﻰ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﻳﺎﺿﺎت‬
‫اﻟﺘﻰ‬ ‫اﻷﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫اﺧﺘﻴﺎر‬ ‫ﻓﻰ‬ ‫اﻟﺮﻋﺎة‬ ‫ﻣﺴﺎﻋﺪة‬ ‫ذﻟﻚ‬ ‫ﻋﻠﻰ‬ ‫وﻋﻼوة‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬

.‫ﻣﺸﺎﻫﺪة‬ ‫ﻧﺴﺐ‬ ‫أﻋﻠﻰ‬ ‫ﺗﻀﻤﻦ‬

‫ﻞ‬‫اﻟﺘﺤﻠﻴ‬ ‫ﻓﻮرﻳﺔ‬
‫ﻓﻰ‬ ‫اﻟﺮﻋﺎﻳﺔ‬ ‫اداء‬ ‫ﺑﺨﺼﻮص‬ ‫ﻛﻤﻴﺔ‬ ‫و‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﲢﻠﻴﻼت‬ ‫ﺗﻘﺪﱘ‬
.‫اﻟﺒﺚ‬ ‫ﺑﻌﺪ‬ ‫ﺟﺪا‬ ‫ﻗﺼﻴﺮة‬ ‫ﻣﺪة‬ ‫ﺧﻼل‬

‫ﻫﺬا‬ ‫ﻳﻜﻮن‬ ،‫اﻷﺣﺪاث‬ ‫ﻣﺘﻌﺪد‬ ‫ﺑﻴﻮم‬ ‫اﻷﻣﺮ‬ ‫ﻳﺘﻌﻠﻖ‬ ‫ﻋﻨﺪﻣﺎ‬
:‫ﻟﻼﺗﻲ‬ ‫ﻣﺘﺨﺼﺼﺔ‬ ‫أداة‬ ‫ﲟﺜﺎﺑﺔ‬ ‫اﻟﺘﺤﻠﻴﻞ‬

‫ﻋﻠﻰ‬ ‫اﻟﺘﺮﻛﻴﺰ‬ ‫و‬ ‫اﻹﻋﻼﻣﻴﺔ‬ ‫ﻟﻠﺘﻐﻄﻴﺔ‬ ‫اﻷﻣﺜﻞ‬ ‫اﻻﺳﺘﺨﺪام‬ ‫ﲢﺪﻳﺪ‬
‫وﻗﺖ‬ ‫ﻓﻰ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫و‬ ‫اﻟﺸﻌﺎر‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫زﻳﺎدة‬
.‫ووﺿﻌﻬﻢ‬ ‫ﺗﺼﻤﻴﻤﺘﻬﻢ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫و‬ ‫أﻗﺼﺮ‬

‫و‬ ‫اﳊﺪث‬ ‫ﻧﻔﺲ‬ ‫ﻓﻰ‬ ‫ﲟﻨﺎﻓﺴﻴﻪ‬ ‫ﻋﻤﻴﻠﻨﺎ‬ ‫وﺿﻊ‬ ‫ﻣﻘﺎرﻧﺔ‬
‫اﻟﺒﺚ‬ ‫ﻗﺒﻞ‬ ‫اﻟﻌﻤﻴﻞ‬ ‫وﺿﻊ‬ ‫ﻟﺘﺤﺴﲔ‬ ‫ﺣﻠﻮل‬ ‫اﻳﺠﺎد‬ ‫ﻣﺤﺎوﻟﺔ‬
.‫اﻟﺘﺎﻟﻰ‬ ‫اﻷﻋﻼﻣﻰ‬

‫ﺔ‬‫اﻟﺮﻳﺎﺿﻴ‬ ‫اﳌﻠﻜﻴﺔ‬ ‫ﺗﻘﻴﻴﻢ‬
‫اﳌﻠﻜﻴﺔ‬ ‫ﻳﻘﻴﻤﻮا‬ ‫أن‬ ‫واﻟﺮاﻋﻰ‬ ‫اﳊﻖ‬ ‫ﺻﺎﺣﺐ‬ ‫اﻟﻄﺮﻓﲔ‬ ‫ﻛﻼ‬ ‫ﺟﺎﻧﺐ‬ ‫ﻣﻦ‬ ‫ﻟﻀﺮورى‬ ‫إﻧﻪ‬
.‫ﻣﺎدﻳﺎ‬

،‫اﳊﻘﻮق‬ ‫ﻷﺻﺤﺎب‬ ‫اﳌﺎﻟﻴﺔ‬ ‫اﳋﺪﻣﺎت‬ ‫ﺗﻘﻴﻴﻢ‬ ‫ﻹﺟﺮاء‬ ‫اﻟﻼزﻣﺔ‬ ‫اﳋﺒﺮة‬ ‫ﻟﺪﻳﻨﺎ‬ ‫ﻧﺤﻦ‬

‫ﻳﺘﻤﺘﻊ‬ ‫وﺑﻨﺎءاﻋﻠﻴﻪ‬ ‫اﻟﺮاﻋﻴﺔ‬ ‫واﳉﻬﺎت‬ ،‫اﳊﺪث‬ ‫وأﺻﺤﺎب‬

: ‫ﺑﺎﻻﺗﻲ‬ ‫اﻟﻌﻤﻼء‬

‫ﻞ‬‫ﻣﺴﺘﻘ‬ ‫ﺗﻘﻴﻴﻢ‬

.‫اﻟﺮﻳﺎﺿﻰ‬ ‫ا•ﺎل‬ ‫ﻧﻔﺲ‬ ‫ﻓﻰ‬ ‫آﺧﺮﻳﻦ‬ ‫ﺣﻘﻮق‬ ‫ﺣﺎﻣﻠﻮا‬ ‫أو‬ ‫ﺑﺮﻋﺎة‬ ‫اﳌﻘﺎرﻧﺔ‬

.‫ﻟﻠﺘﻔﺎوض‬ ‫ﻣﻨﺼﺔ‬

‫ﻲ‬‫اﻟﺮﻳﺎﺿ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻟﺒﺤﻮث‬ ‫ﻣﺨﺼﺼﺔ‬ ‫ﻣﺸﺎرﻳﻊ‬
‫اﻻﻋﺘﺒﺎر‬ ‫ﻓﻰ‬ ‫وﺿﻌﺎ‬ ‫اﻟﺴﻮق‬ ‫ﻋﻠﻰ‬ ‫ﻣﻦ‬ ‫رﻋﺎﻳﺘﻬﺎ‬ ‫ﺗﺄﺛﻴﺮ‬ ‫ﻣﺘﺎﺑﻌﺔ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻋﺎة‬ ‫اﳋﺪﻣﺔ‬ ‫ﻫﺬه‬ ‫ﲤﻜﻦ‬
: ‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﳕﻮذج‬ ‫ﻣﺴﺘﻮﻳﺎت‬ ‫ﺟﻤﻴﻊ‬

(‫ﺗﺮوﻳﺠﻴﺔ‬ ‫ﻣﻮاد‬ ‫ﺑﺎﺳﺘﺨﺪام‬ ‫)ﻋﻔﻮﻳﺔ،،أو‬ ،‫ووﺿﻌﻬﺎ‬ ‫اﻟﺮﻋﺎﻳﺔ‬

‫ﺔ‬‫اﻟﺘﺠﺎرﻳ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫أﻓﻀﻠﻴﺔ‬

‫اﻟﺴﻮق‬ ‫ﻓﻰ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫وﺿﻊ‬
‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﻗﻴﻤﺔ‬

‫ﻖ‬‫ﺗﺴﻮﻳ‬
‫ث‬‫ﺑﺤﻮ‬
‫ﻪ‬‫ﺷﺮﻛ‬
‫د‬‫ﻣﺠﺮ‬
‫ﻦ‬‫ﻣ‬
‫ﺮ‬‫اﻛﺜ‬
‫ﻦ‬‫ﻧﺤ‬
”‫ﻗﻴﻤﺔ‬
‫ﻒ‬‫ﻧﻀﻴ‬
‫ﻦ‬‫ﻧﺤ‬“

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