About Insight Instore
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We are a trend research & retail shopper marketing consultancy We study trends and shoppers The store is our laboratory Our aim is to create impact instore, through insight and innovation
About Insight Instore
- 1. nsight nstore TM h t sig in a ct We are a trend research & retail shopper marketing consultancy im p We study trends and shoppers The store is our laboratory Our aim is to create impact instore, through insight and innovation e in stor e innovat
- 2. nsight nstore TM APPROACH INSIGHT INSTORE TREND POOL INSIGHT INSTORE RESEARCH EXTERNAL MARKETING INFLUENCERS INiTERNAL INFLUENCERS OUT OF HOME AGE, INCOME, SEX, IN HOME CULTURE ETC. INSTORE INSIGHT INSTORE STRATEGY SHOPPER SUCCESSFUL EXECUTION BUYER
- 3. nsight nstore TM APPROACH I N S I G H T I NTrends R E T R E to D P O O L S T O pertaining N sociocultural and economic aspects, media, technology & the environment are mapped with project-specific research O R E R Eshopper influencers. I N S I G H T I N S T related to S E A R C H External shopper influencers EXTERNAL MARKETING INFLUENCERS are out of home, in home and instore. INTERNAL INFLUENCERS Internal influencers are connected to the shoppers,mental make-up, OUT OF HOME AGE, INCOME, SEX, decided by age, sex, income, culture etc. IN HOME CULTURE ETC. INSTORE The findings are analysed to devise the Insight Instore shopper marketing strategy, and anIexecution plan is chalked out,S T R A TtheG Y N S I G H T I N S T O R E all with E intention of SHOPPER converting shoppers to buyers SUCCESSFUL EXECUTION BUYER
- 4. nsight nstore TM WORK SHOPPER RESEARCH & INSTORE CONSULTING Shopper Tracking & Observation Strategy Shopper Interviews Design Retail format Study Development Market Research Execution Comparative Studies ROI Analytics TREND RESEARCH & FORECASTING* Design Retail Fashion Technology Interiors Luxury New Ventures Kids Youth Communication Lifestyle Leisure & Entertainment DESIGN CONSULTING Graphic Design Visual Merchandising *Ongoing research & Reports *Customized topic-specific trend research undertaken on request
- 5. nsight nstore TM CONTACT Reach us at India Singapore Insight Instore Insight Instore 455, 1st Cross, 9th Main, 33, Club Street, HAL 3rd Stage, # 03-02 Emerald Garden, Bangalore 560 075 Singapore 069415 +91 97390 94983 +65 9199 6469 +91 97399 74069 info@insightinstore.com kalyani@insightinstore.com www.insightinstore.com