JustAccounts is a cloud-based business platform designed specifically for UK contractor accountants. It helps accounting firms maximize efficiencies, expand their brand, and protect their client base by allowing bank reconciliations, payroll runs, and VAT submissions to be done in minutes compared to days. The platform promotes firms' brands through a white-labeled mobile and online dashboard that is customizable. Client data remains with accounting firms rather than other providers, eliminating the risk of clients migrating away.