About the mo in solomo - MoMoBxL 2011
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Mobile Monday edition December was all about SoLoMo (social local mobile). I was asked to talk about the mobile part.
About the mo in solomo - MoMoBxL 2011
- 1. About the Mo in SoLoMo Mobile Monday Bxl 12th of December 2011 Mobile evangelist @ Dorien Aerts www.mobilevikings.com @theonehitwonder
- 2. What about the Mo? What about SoLoMo? What about the future?
- 3. Since Q4 2010 sales smartphones > pcs (via In the pocket)
- 4. Worldwide growth of 3G (via In the Pocket)
- 5. Mobile internet catches up with desktop internet (via In the Pocket)
- 6. Belgium Today : More than 2 million smartphones in Belgium Via Isobar Mobile, mei 2011
- 7. Belgium Today : More than 2 million smartphones in Belgium Via Isobar Mobile, mei 2011 2013 : 1 of 2 Belgians (5 million) has a smartphone Via Insites Consulting
- 8. Our belief Technology is ready -> mobile internet is stable and fast enough for mobile social and local services
- 9. The proof? Since Apples integration (ios 5), monthly signups to Twitter are up 25%. http://www.iphoneclub.nl/155907/ios-5-zorgt-voor-25-procent-meer-twitter-aanmeldingen-per- maand/
- 10. Whats stopping us? Via express.be
- 11. Trends Mobile internet is getting cheaper Smartphones are getting cheaper
- 12. What about the Mo? What about SoLoMo? What about the future?
- 13. When do people use their smartphone? (Via In the Pocket)
- 14. Where do people use their smartphone? (Via In the Pocket)
- 15. What do people use their smartphone for? (via emerce.nl)
- 16. Conclusion People have their smartphones with them all the time everywhere for all kinds of purposes (+ technology is there)
- 17. Conclusion Which makes it the perfect device to connect with friends to get local information and services => to go SoLo
- 18. Added value applications Peak Performance Trails Maps Samsonite Travel Miles
- 19. Opportunities for marketeers are huge -> extra way to market a service or product
- 20. What about the Mo? What about SoLoMo? What about the future?
- 21. Augmented reality Wikitude
- 22. Augmented reality Starchart
- 23. Thank you ! @mobilevikings 078/353 033 info@mobilevikings.com