This document discusses integrated marketing communications and the promotional mix. It defines integrated marketing communications as coordinating all promotional activities, including advertising, direct mail, personal selling, sales promotion, and public relations to deliver a unified customer-focused message. The promotional mix includes personal selling, non-personal selling like advertising, sales promotion, direct marketing, publicity/PR, sponsorships, and electronic marketing. The document also covers objectives of promotion, the communications process, direct marketing methods, budgeting promotional activities, and measuring effectiveness.
The document discusses effective retargeting which uses cookies to place advertising messages in front of consumers who have shown interest in a brand or product by visiting a website in order to convert the 98% of online shoppers who do not make a purchase on their first visit. It explains how retargeting works via cookies and how to set up remarketing campaigns in Google Adwords. The document also provides examples of creative retargeting strategies using social media, link building, videos, and search retargeting as well as solutions for potential problems with retargeting frequency.
Making Retail Personal - Use data to reach the right customersMapp Digital
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Marketing in the Retail landscape faces many challenges. Hear Mapp & Edinburgh Wooden Mill Group discuss data strategies you can implement to reach the right customers and increase customer lifetime value.
In this webinar we deep-dive into:
- Retail Strategies
- How EMWG market across their 14 different brands using Mapp Engage
- How you can keep up with the digital savvy shopper
Learn how you can break through data silos and how to take a data led approach to your marketing and how technology can innovate your email, web, social and display campaigns.
The Ultimate Ecommerce Q1 Survival Webinar - USNosto
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Explore the seasons 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
Banners: The Creative Circus Digital Trends Class: Heddy LunenfeldHeddy Lunenfeld
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The document discusses key concepts and metrics related to rich media advertising, including click-through rate (CTR), cost per thousand (CPM), cost per click (CPC), and page views or impressions. It provides examples of early rich media ads from companies like McDonalds and discusses best practices such as making ads interactive, contextual, entertaining and useful in order to increase customer engagement over simply converting a TV or print ad to an online banner. Typical click-through rates are under 1% and higher rates are rare.
The document provides an overview of Facebook 101. It discusses what Facebook is, including that it is a marketing tool, digital word of mouth, and an extension of a brand. It also discusses what Facebook isn't, such as a silver bullet or free. The document then gives statistics on Facebook's large user base and engagement to explain why organizations use Facebook.
iBlue represents two main product categories: Bluetooth advertising and innovative SMS marketing solutions. For Bluetooth advertising, iBlue offers various devices and solutions to broadcast content like ring tones, videos, games and files to nearby mobile devices within a range of 1-150 meters. iBlue's SMS solutions allow sending marketing messages with attached mobile catalogs, setting up auto-responders to interactive messages, and enabling call centers to send mobile brochures to customers. iBlue also offers an online mobile brochure builder tool that allows creating rich mobile brochures and catalogs without technical skills through a simple drag-and-drop interface.
The document describes several mobile phone models from iBlue including the iBlue LongArm, iBlue Extended Range, iBlue Octopus, iBlue Portable, iBlue Live, and iBlue Live XP. It provides details on the features of each model such as screen size, range, download capabilities, and supported file types. Contact information and instructions for using iBlue mobile services are also included.
Five Steps to B2B Social Media Marketing SuccessHeidi Miller
油
This document outlines 5 steps for B2B social media marketing success. Step 1 is to create a strategic plan with goals, objectives, strategies and tactics. Step 2 is to build the right team with skills in social media, branding, communication and management. Step 3 is to select the right social media tools based on goals of marketing, sales or service. Step 4 is to embrace content marketing through tools like white papers and blogs. Step 5 is to embrace partner amplification by supporting other accounts. The overall strategy presented is to start with a clear plan and use social media to support goals of marketing, sales, and customer service.
This document discusses Mobile Brochure Builder (MBB), an online tool that allows users to create mobile brochures without development experience. MBB stands for Mobile Brochure Builder and enables drag-and-drop creation of brochures including pages for menus, maps, galleries, images and text. The document then provides examples of how mobile brochures created with MBB can be used with SMS marketing campaigns, interactive SMS responses, call centers, and Bluetooth advertising.
iBlue represents two main product categories: Bluetooth advertising and innovative SMS marketing solutions. For Bluetooth advertising, iBlue offers various devices and solutions to broadcast content like ring tones, videos, games and files to nearby mobile devices within a range of 1-150 meters. iBlue's SMS solutions allow sending marketing messages with attached mobile catalogs, setting up auto-responders to interactive messages, and enabling call centers to send mobile brochures to customers. iBlue also offers an online mobile brochure builder tool that allows creating rich mobile brochures and catalogs without technical skills through a simple drag-and-drop interface.
The document describes several mobile phone models from iBlue including the iBlue LongArm, iBlue Extended Range, iBlue Octopus, iBlue Portable, iBlue Live, and iBlue Live XP. It provides details on the features of each model such as screen size, range, download capabilities, and supported file types. Contact information and instructions for using iBlue mobile services are also included.
Five Steps to B2B Social Media Marketing SuccessHeidi Miller
油
This document outlines 5 steps for B2B social media marketing success. Step 1 is to create a strategic plan with goals, objectives, strategies and tactics. Step 2 is to build the right team with skills in social media, branding, communication and management. Step 3 is to select the right social media tools based on goals of marketing, sales or service. Step 4 is to embrace content marketing through tools like white papers and blogs. Step 5 is to embrace partner amplification by supporting other accounts. The overall strategy presented is to start with a clear plan and use social media to support goals of marketing, sales, and customer service.
This document discusses Mobile Brochure Builder (MBB), an online tool that allows users to create mobile brochures without development experience. MBB stands for Mobile Brochure Builder and enables drag-and-drop creation of brochures including pages for menus, maps, galleries, images and text. The document then provides examples of how mobile brochures created with MBB can be used with SMS marketing campaigns, interactive SMS responses, call centers, and Bluetooth advertising.